Business History

Is Twitter a place for sociability and conversation, a platform for public broadcasting, or a network for discussion? Digital platforms have become influential in every sphere of communication, from the intimate and everyday to the public, professional, and political. Since the scrappy start-up days of social media in the mid-2000s, not only has the worldwide importance of platforms grown exponentially, but also their cultures have shifted dramatically, in a variety of directions.

Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry’s largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger-than-life image of America.

In Vitagraph, Andrew A. Erish provides a comprehensive examination and reassessment of the company most responsible for defining and popularizing the American movie. This history challenges long-accepted Hollywood mythology that simply isn't true: that Paramount and Fox invented the feature film, that Universal created the star system, and that these companies, along with MGM and Warner Bros., developed motion pictures into a multimillion-dollar business.

The digital age we live in is as transformative as the Industrial Revolution, and Joshua Cooper Ramo explains how to survive. If you find yourself longing for a disconnected world where information is not always at your fingertips, you may eventually be as useful as the carriage maker post-Henry Ford. It's practically impossible to know where the marriage of imagination and technology will take us (sorry, Betamax and Kodak), and the only certainty is that in the networked world we will only become more intertwined.

The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.

The Theory of Business Enterprise (1904) is a political economy book by Thorstein Veblen which examines the growing corporate domination of culture and the economy. At its core, The Theory of Business Enterprise is an analysis of two intertwined but clashing motivations: that of business and that of industry. Business is the making of profits. Industry is the making of goods.

Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle—or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it. Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008.

This slim primer distills Sharma's decades of experience into 10 rules for identifying nations that are poised to take off or crash. A wake-up call to economists who failed to foresee every recent crisis, including the cataclysm of 2008, 10 Rules is full of pioneering insights on signs of political, economic, and social change. Sharma explains, for example, why autocrats are bad for the economy; robots are a blessing, not a curse; and consumer prices don’t tell you all you need to know about inflation.

In the classic tradition of Sun Tzu's The Art of War, here for the first time in English is the timeless wisdom of China's greatest emperor, Tang Taizong (AD 598-649), which will show anyone who leads or manages how to achieve unparalleled results and an enduring legacy.

Warner Bros. Studio is best known as a media conglomerate with a broad range of intellectual property, spanning movies, TV shows, and streaming content. Despite popular interest in the origins of this empire, the core of the Warner Bros. saga cannot be found in its commercial successes. It is the story of four brothers—Harry, Albert, Sam, and Jack—whose vision for Hollywood helped shape the world of entertainment.

Here's a biographical profile of Henry J. Kaiser, a great industrialist and philanthropist who had a profound impact on America's ability to prevail in World War II. People tend to regard the great American titans of the past as robber barons, men who made their fortunes off the backs of the oppressed, flaunting laws and living like nabobs while others had to scratch for a living.

Tammy Duckworth takes listeners through the amazing - and amazingly true - stories from her incomparable life. In November of 2004, an Iraqi RPG blew through the cockpit of Tammy Duckworth's US Army Black Hawk helicopter. The explosion, which destroyed her legs and mangled her right arm, was a turning point in her life. But as Duckworth shows in Every Day Is a Gift, that moment was just one in a lifetime of extraordinary turns.

An accurate picture of the LGBTQ rights movement's achievements is incomplete without this surprising history of how corporate America joined the cause. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.

To continue doing business in Germany, Hollywood studios agreed not to make films attacking Nazis or condemning persecution of Jews. Ben Urwand reveals this collaboration and the cast of characters it drew in, ranging from Goebbels to Louis B. Mayer. At the center was Hitler himself - obsessed with movies and their power to shape public opinion.

In the 30 years after the Civil War, the United States blew by Great Britain to become the greatest economic power in world history. That is a well-known period in history, when titans like Andrew Carnegie, John D. Rockefeller, and J. P. Morgan walked the earth. But as Charles R. Morris shows us, the platform for that spectacular growth spurt was built in the first half of the century. By the 1820s, America was already the world's most productive manufacturer and the most intensely commercialized society in history.

For the past 50 years, the business world has been dominated by the Milton Friedman financial capitalism economic model, which preaches that it is the "sole social responsibility of business to maximize profit for distribution to shareholders". This one-dimensional focus represents a grossly incomplete view of reality - there are many other factors businesses need to pay attention to if they are to thrive and endure.

Former Prime Minister writes about the current world financial crisis, with insight into how nations can work to achieve growth on a global scale.

Britain's rise to global dominance from the 16th century owed as much to the vision and creativity of traders, industrialists and bankers as it did to wars of conquest fought by military men. Dragons tells the story of British business endeavours through the lives of ten titans of commerce. Beginning with the Tudor merchants who transformed England's economy via trade with the New World, Liam Byrne traces a fascinating and eye-opening entrepreneurial line.

It’s the business of saving lives. Miracle Medicines goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women - chemists, physiologists, medical and clinical researchers, engineers - who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines. You’ll witness the day-to-day labors, victories and defeats of the dedicated professionals who are waging a war against the diseases that still plague mankind.

The New York Times best-selling author of The Roaring 2000s guides listeners through the biggest economic crisis since the Great Depression. The first and last economic depression that you will experience in your lifetime is just ahead. The years 2009 and 2010 will be the initial end of prosperity in almost every market, ushering in a downturn like most of us have not experienced before.