Business History

It started with a cash drop by an English spy in occupied Paris in 1944. Reserved for Resistance groups during the war, the money reached Émilien Amaury, an advertising executive, who was tasked to help France return to a free press once liberated. He soon launched a newspaper empire that—unbeknown to him—would own the rights to run what would become one of the greatest sporting events in history.

Medieval people are often portrayed as having poor hygiene and table manners—licking their knives or throwing chicken bones on the floor. In the Middle Ages, however, such behavior was not tolerated. Medieval society cherished order in nearly every facet of life, from regular hand-washing to daily prayer. There were consequences if you didn’t adhere to the rules of good behavior: you wouldn’t be invited to the lord’s next dinner, you wouldn’t win the battle, and you wouldn’t win the lady.

Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

Between 1800 and 1920, an extraordinary cast of bold innovators and entrepreneurs - individuals such as Cyrus McCormick, Brigham Young, Henry Wells and James Fargo, Fred Harvey, Levi Strauss, Adolph Coors, J. P. Morgan, and Buffalo Bill Cody - helped lay the groundwork for what we now call the American West. They were people of imagination and courage, adept at maneuvering the rapids of change, alert to opportunity, persistent in their missions.

국민일보 미술 담당 손영옥 기자가 미술품 구매 대중화를 목적으로, 평범한 월급쟁이가 감상과 투자를 겸해 미술품을 사려면 얼마가 있어야 하고, 어디서 구입해야 하며, 어떤 기준으로 선택해야 하는가에 대해 답을 담은 『아무래도 그림을 사야겠습니다』. 저자는 빠듯한 월급 탓에 외투를 더 장만해야 하나 말아야 하나를 고민하는, 자신과 같은 처지의 직장인을 위한 미술품 구매 안내서가 필요하다는 생각으로 이 책을 출간했다.

You mean this place we go to five days a week has a history? Cubed reveals the unexplored yet surprising story of the places where most of the world's work - our work - gets done. From "Bartleby the Scrivener" to The Office, from the steno pool to the open-plan cubicle farm, Cubed is a fascinating, often funny, and sometimes disturbing anatomy of the white-collar world and how it came to be the way it is - and what it might become.

The history of the United States is, to a remarkable degree, the story of its entrepreneurs, those daring movers and shakers who dreamed big and risked everything to build better lives for themselves, and their fellow Americans. In American Entrepreneur, Duck Commander CEO and star of the blockbuster Duck Dynasty series Willie tells the captivating true tale of the visionaries and doers who have embodied the American Dream.

Become economically significant, and you’re dealing with Machiavellian grifters who left sovereignty, equal rights, capitalism and individualism long ago. But anyway, let’s examine how to become anti-fragile.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.

PLEASE NOTE: This is a summary, analysis, and review of the book and not the original book. In The Future Is Faster Than You Think, authors Peter Diamandis and Steven Kotler explore how the convergence of different technologies will revolutionize the way we eat, work, play, and live.

Final Destination: Disaster informs the public, for the very first time, of what actually precipitated the controversial sale of Eastern Airlines - at one time the second largest airline in the free world - to Frank Lorenzo's Texas Air Corporation, which led to its certain demise. This unbelievable story is written by an 18-year veteran Eastern pilot who was intimately involved in many aspects of the tumultuous events that culminated in the sale.

When the Greatest Generation came marching home, they buckled right down to work. Marching Up Madison Avenue is the story of one of those men. Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan s Bluff; CCNY grad; soldier, returned home in 1946. He needed a job. He found one in advertising. You don t know his name (yet) but you ll recognize his work. In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers, and artists at Gilbert Advertising changed how Americans thought.

In a book that Doris Kearns Goodwin has called "brilliantly crafted to draw leadership lessons from history", Philip Barlag uses dramatic and colorful incidents from Caesar's career to illustrate what modern leaders can learn from him. Central to Barlag's argument is the distinction between power and force. When leading his own organization, Caesar never used brute force to motivate his followers.

Entdecken Sie, wie Frauen den Arbeitsmarkt transformieren, in dieser umfassenden und detaillierten Studie, die ihre Integration, wirtschaftliche Bedeutung und ihren Kampf um Geschlechtergerechtigkeit untersucht. Dieses Buch ist eine unverzichtbare Lektüre, um die Trends der weiblichen Beschäftigung im Laufe der Zeit zu verstehen, indem die Ursachen und Folgen der beruflichen Segregation sowie die Barrieren für die berufliche Mobilität, wie die gläserne Decke und diskriminierende Praktiken, untersucht werden.

With insight and compassion, Pamela Stone shows convincingly that, far from representing a return to tradition, the decision of some women to relinquish high-powered careers is a reluctant and conflict-ridden response to the growing mismatch between privatized families and time-demanding jobs.

China GDP has grown from $300 per capita to more than $10,000 in the past thirty years and lifted more people into the middle class than in any other country at any other point in human history. It is important for investors, US companies and anyone interested in the global economy to understand China. Author Jonathan A. Krane provides an inside look at China's transformation into a global superpower and explains why the relationship between the US and China is the most critical economic relationship in the world today.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

The Art of Military Strategy: Lessons from Sun Tzu, Alexander the Great and Napoleon Bonaparte introduces listeners to the leadership, strategies, and battle exploits of these three great men. With this audiobook, you’ll understand how they influenced their generations and the impact they've had on the history of the world.

A century ago, if one were to come across a manual laborer from the early 20th century or the Roaring Twenties and relayed to them the possibility of one day sticking it to the man, one would probably be laughed out of the century. However, this was exactly what one man with solid-gold aspirations and audacity set out to achieve. Jimmy Hoffa, once described by Bobby Kennedy as the second most powerful man in America, was a union boss who evoked both respect and fear.