Business In Vietnam

Are you a CEO, consultant, or entrepreneur interested in entering or expanding your activity in Thailand, Vietnam, and Philippines' market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Thailand, Vietnam, and Philippines; an overview of their economy, business culture, potential opportunities, and an introduction to other relevant issues. Novice exporters, in particular, will find it a useful starting point.

Asia’s growing economic clout is starting to reshape global business rules that have been molded by Western multinationals for many decades. The region’s rising star, Vietnam, is now flexing its economic muscles, and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hiệp Phát (THP), the drinks company founded by Phương Uyên Trần’s family. Told through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit.