Business Insights

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.

In today's rapidly evolving business landscape, harnessing the true power of Artificial Intelligence has become essential for staying competitive and making informed decisions. This comprehensive guide, tailored for beginners, empowers you to unlock AI's immense potential to revolutionize your business.

This audiobook is quite unlike any other. It applies ancient approaches to human types but draws them through to the present day in a vivid and surprisingly accurate way. Once you find yourself, it will become immediately apparent how different you are from other people, and what it is going to take to get along with them better in all walks of life. The Art of Reading People is nothing short of a cheat’s guide to getting on with humanity, and getting the best out of your time here on earth.

In Mind Set!, John Naisbitt reveals how to develop and experience the power of 11 cognitive tools that will allow readers to understand the trends transforming their daily lives and the world around them, so they can anticipate and act on the future.

Are you displeased by other Elon Musk biographies with tabloid like material? Are you looking to learn about Elon Musk, but want to avoid political bias in the writing? Do you want to avoid other biographies that dwell on Elon's failure, but rather listen to our book that focuses on Elon's successes? If so, "The Elon Musk Effect: The Life, Lessons, and Insights with Activities to Apply into Your Life Book (The Biography of Elon Musk)" is for you because we at Biography Publishing bring you the most up to date biographies focusing on positive and uplifting information!

Vaughn Tan opens up the black box of elite culinary R&D to provide essential insights. Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, he reveals how they exemplify what he calls the uncertainty mindset. Such a mindset intentionally incorporates uncertainty into organization design rather than simply trying to reduce risk. It changes how organizations hire, set goals, and motivate team members and leads organizations to work in highly unconventional ways.

Your mental model is not rigid. At any point in life, you possess the ability to change your perspective. Have you found that success does not erase insecurity and self-doubt? Do you know what it feels like to long for a different life? Sleeping Giants provides practical insights into how ordinary people can choose to build lives that matter.

Few people have had such an impact on the political and business world as Donald J. Trump. But beyond the presidency, his entire family has an incredible and intriguing story to tell. Now, inside this biography, you’ll discover the incredible life and achievements of the Trump family. From their arrival to America and the businesses they founded, to Donald J. Trump’s successful ascent to the White House and his long-standing career beforehand. Few people have had such an impact on America and the world - even long before his presidential bid - than Trump.

A practical, entertaining handbook for people who never expected to be bosses. Plenty of managers never asked, expected, or trained to be put in charge of other people. But when it happens, these accidental bosses often find that learning to manage is like learning to swim by being dropped into the deep end of the pool. Hank Gilman knows what that's like. As a top editor for Fortune, Newsweek, and the Boston Globe, he has helped nurture some outstanding talent.

One of the most successful entrepreneurs in the automotive world, Robert “Bob” McKee writes about his incredible journey in What a Ride: From Boardwalk to Boardroom–A Hustler’s Insights into Business and Life.

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.

In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers’ behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike.

Are you a driven executive seeking an edge in today's competitive business world? Look no further! The Executive's Edge: Key Takeaways from Leading Business Books is your all-in-one gateway to transformative leadership and organizational success. Inside this empowering compilation, we've carefully curated summaries of the most influential business books, tailored for time-constrained leaders like yourself. Discover the visionary wisdom of Eric Ries, Jim Collins, Peter Drucker, Carol S. Dweck, and other pioneering authors.

Rock & Sand is a large treasure of commonsense wrapped in a little package. Every business leader and business owner would benefit from this wonderfully simple approach to the complex world of business strategy and performance. A powerful resource that, once listened to, is a killer template for anyone looking to drive their business and grow their team.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

We are in the midst of a leadership crisis that is derailing business success, and it's time to get rigorous about talent. This book will show you how, with an effective and consistent framework to help galvanize decision-makers around leadership potential.

Countless tools and frameworks claim to make decisions objective and bias-free. But in reality, the defining decisions that leaders face are complex ones with subjective information sources and conflicting courses of action. That's why the toughest choices are left to the leaders, and that's why formulas won't answer them. In Difficult Decisions: How Leaders Make the Right Call with Insight, Integrity, and Empathy, leadership expert Eric Pliner delivers a set of practical tools for listeners to make sense of these complex, subjective decisions quickly and with integrity.

Remarkable is a rare book that exclusively focuses on providing a comprehensive understanding of unique, pragmatic, and infallible insights that can be put to use on day one to advance your career. More important, Remarkable teaches the art of insightfulness - how to apply higher levels of creative and analytical thinking, using specific methodologies and techniques that result in superior analyses and decision making, a highly cherished skill in the business world.