Business Insights

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Few people have had such an impact on the political and business world as Donald J. Trump. But beyond the presidency, his entire family has an incredible and intriguing story to tell. Now, inside this biography, you’ll discover the incredible life and achievements of the Trump family. From their arrival to America and the businesses they founded, to Donald J. Trump’s successful ascent to the White House and his long-standing career beforehand. Few people have had such an impact on America and the world - even long before his presidential bid - than Trump.

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our "digital breadcrumbs" - from job postings, to online news, social media, online ad spends, and more.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Countless tools and frameworks claim to make decisions objective and bias-free. But in reality, the defining decisions that leaders face are complex ones with subjective information sources and conflicting courses of action. That's why the toughest choices are left to the leaders, and that's why formulas won't answer them. In Difficult Decisions: How Leaders Make the Right Call with Insight, Integrity, and Empathy, leadership expert Eric Pliner delivers a set of practical tools for listeners to make sense of these complex, subjective decisions quickly and with integrity.

Traditionally, business has always happened in ordinary reality, that rational, logical state of consciousness where good, sound, and responsible decisions are made from. This has been the realm of business. There has not been a place here for the dreamy creatives. Recently we are seeing more and more divergent thinkers like Elon Musk and Richard Branson emerging as some of the top business leaders and innovators in the world. These new leaders have found the balancing point between the rational and the dreamy, the practical and the impractical.

Are you ready to hit the open road and turn your passion for driving into a successful career? Whether you're a seasoned driver or just starting out, Steer Your Career offers the insider knowledge and practical advice you need to thrive in the trucking industry. With over 30 years behind the wheel, I’ve seen it all from the toughest routes to the smartest safety practices and the most lucrative opportunities in the business.

What every organization wants and needs is excellence. Brigadier General Bentley Nettles (BVT) offers insights and battle-tested strategies for creating excellence; for yourself, for your team, and for your company.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

The Five Insights of Enduring Leaders hits at the heart of leadership challenges in the new world. It is a must-listen for every corporate leader and all who aspire to be. More than a book, The Five Insights is a life-changing experience, a "how to", that includes inspiring personal examples and compelling best practices from the top leaders in business today. Straightforward and clear-cut, The Five Insights is a practical guide to developing the essential character traits or insights necessary to become a great, enduring leader.

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need. Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).

In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers’ behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike.

This book serves as a guided introduction to the richly diverse perspectives on leadership throughout the ages and throughout the world. Each of the selections, introduced by the editor, presents enlightening thoughts on a different aspect of leadership. Writings by Plato, Aristotle, Lao-tzu, and others demonstrate that the challenges of leadership are as old as civilization. Machiavelli, Ghandi, and W. E. B. Du Bois provide a wide range of insights into the eternal practice and problems of leadership. Modern masters of leadership such as James MacGregor Burns are also found.

Rock & Sand is a large treasure of commonsense wrapped in a little package. Every business leader and business owner would benefit from this wonderfully simple approach to the complex world of business strategy and performance. A powerful resource that, once listened to, is a killer template for anyone looking to drive their business and grow their team.

This book provides young leaders or future high-potentials the guidance needed for how to deal with the challenges of leading teams in modern organizations. Understanding the power of strengths-based leadership using clear two-way communication and, in particular, identifying with one’s own leadership philosophy are central themes in this book. It highlights the typical mistakes made by first-time leaders and offers theoretical and practical advice to deal with the difficulties of management.

A master storyteller, the author does this in 24 easily digestible chapters, starting with "character," the basic building block for all great leaders. From there, he addresses the importance of trust, four different methods of mentoring, delivering under pressure, setting organizational expectations, breaking down cultural barriers, effective communications, leaving a legacy, risk management, and many more topics that have everyday application for all of us.

Mentorographer Molly Lavik has helped hundreds of entrepreneurs find their true potential and authentic purpose by providing guidance as they transformed their visions into reality. Now, she has taken her own vision to the next level, curating the lessons and insights of 101+ superachievers in this collection of life stories that you, too, can use - no matter what your goal or past experience may be - to pave your own path to success, happiness, and self-fulfillment. She calls the concept Going Supernova.

Are you ready to unlock your potential and experience transformative personal growth? With Winning Quick Guide: Personal Development in 365 Days – Growth, you’ll embark on a journey of self-discovery and development that will reshape your mindset and elevate every aspect of your life.