Business Insights

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

For more than a decade, Jason T. Smith led the Back In Motion Health Group with a traditional organisational structure. For a while, it worked well. But then something changed. Jason set a new goal that couldn’t be achieved through the status quo. In this audiobook Jason shares how just two years later, after challenging their internal culture and work flow, they found the sweet spot between authentic collaboration and the holy grail of peer accountability. The result: an explosion of new business growth and the freedom for each team member to excel at what they love.

Everything in nature evolves by trial and error. We cannot avoid this fundamental method of natural evolution, but our human advantage is that we can think about and learn from the errors before trying again. Trial, Error, and Success helps boost that advantage with 10 insights into realistic knowledge, thinking, and emotional intelligence. The authors use real-life examples to show how successful thinking avoids overgeneralization traps - the key trick is to focus on the differences between a new circumstance and existing knowledge.

Prosperity is something we aspire to achieve. However, it often seems just out of reach. Perhaps you've tried so many ways to improve your life and even had halting limited success, which has made you feel even more frustrated. The deep, lasting prosperity we desire eludes us because we have let others define it for us, because we've searched for it in the wrong places, and because we haven't had the tools to attain it. This inspiring, practical book provides the framework that you can use to define prosperity on your own terms.

Mentorographer Molly Lavik has helped hundreds of entrepreneurs find their true potential and authentic purpose by providing guidance as they transformed their visions into reality. Now, she has taken her own vision to the next level, curating the lessons and insights of 101+ superachievers in this collection of life stories that you, too, can use - no matter what your goal or past experience may be - to pave your own path to success, happiness, and self-fulfillment. She calls the concept Going Supernova.

In Secrets of Fail: Stories, Insights, and Lessons from the Hidden Failures of Entrepreneurs, Matt delves into the uncharted terrains of entrepreneurship—not just the glitz of IPOs, funding rounds, and high-valued startups, but the gritty reality that precedes these celebrated moments. The book showcases a series of intimate interviews with entrepreneurs and CEOs whose collective business revenues exceed $10 billion and who courageously recount their paths full of pitfalls, detours, and heartbreaking disappointments.

In diesem Buch formuliere ich Gedanken, die vielleicht nicht immer politisch korrekt sind - und bestimmt ecke ich mit der einen oder anderen Person an. Aber so bin ich nun mal. Ich hoffe sehr, dass dieses Buch nicht nur Zuspruch erntet, sondern, dass es auch Widerspruch erzeugt. Weil: Widerspruch ist gut! Die Ozeane und Berge sind durch Reibung entstanden. Diamanten entstehen unter Druck, Trauben werden gepresst! Da gibt es keine Harmonie! Und diese Gedanken zu teilen, ist mir Lust und Aufgabe zugleich. Take it or leave it! Ulvi AYDIN.

These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).

As the oil industry navigates an era of relentless automation and technological advancement, 'Crude Communication' emerges as a steadfast ally. Refining one's soft skills—the crucial interpersonal abilities such as effective communication, understanding, and cooperation, that breeds a supportive and productive work environment—has evolved into an indispensable cornerstone for oilfield workers.

This book provides young leaders or future high-potentials the guidance needed for how to deal with the challenges of leading teams in modern organizations. Understanding the power of strengths-based leadership using clear two-way communication and, in particular, identifying with one’s own leadership philosophy are central themes in this book. It highlights the typical mistakes made by first-time leaders and offers theoretical and practical advice to deal with the difficulties of management.

Laine Griffey brings over 20 years of expertise in quality management, with a strong background in both operations and quality. With a career spanning diverse industries from plastics to automotive, Laine has consulted with numerous companies in developing and enhancing their quality management systems. Having worked at every level from the production line to management, and performing tasks ranging from internal audits to supplier quality assessments, Laine is a recognized authority in the field.

Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.

Bob Danzig, the former CEO of Hearst Newspapers, has tapped into the source of leadership by nailing down nine powers of leadership inherent in every person. In this masterful book, Bob presents 34 inspiring profiles of successful leaders who, together, define leadership. Profiles include: Itzhak Perlman, Beverly Stills, Ted Turner, Katharine Graham, Wayne Huizenga, Lee Iacocca, Al Neuharth and Jack Welch.

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU? How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.

Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice. Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.

“Emotional Intelligence for Today’s Challenges” is a guide on understanding and managing emotions to improve relationships. It covers self-awareness, self-regulation, motivation, empathy, and social skills, offering practical strategies and exercises. The book also addresses maintaining emotional intelligence in virtual interactions and its role in leadership. It’s designed to help listeners build stronger relationships and achieve personal and professional success.

How, in challenging times, can corporate leaders protect profits and keep their plans for growth on track, while protecting the synergy between business and people-valuing goals? Corporate leaders need an edge - not just to survive, but to triumph over issues and come out on top, especially when staff resilience and engagement are being tested. In recent years psychology has spectacularly transformed our ability to improve business and personal resilience, individual performance, and corporate results.

Leadership can be a rewarding but sometimes isolating experience. All leaders need input and wisdom. Whether you are a business owner, commercial leader, or aspire to be one, this audiobook is for you. The author of most of the Proverbs, King Solomon is considered the wisest man who ever lived; he certainly was one of the wealthiest. His name is synonymous with wisdom.

Are you interested in a career in Public Relations? Do you believe you have what it takes to repair and manage reputations? Is Public Relations something you need to do for yourself? If you answered yes to any of these questions, then this book is for you… 50 Things to Know About Public Relations by Sara Maya offers an insightful view into life in Public Relations … Most books on Public Relations tell you the textbook version of things.

Success in business demands the effective management of people. James C. Morgan, who for nearly three decades led the high-tech powerhouse Applied Materials to both financial success and to the designation as one of America's most admired companies and best places to work, provides a simple, straightforward set of principles and tips that he says can help anyone be a better manager. Rich in stories and practical examples, it's a must-listen for those seeking a timeless and proven management manual.