Business Insights

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

In this revolutionary guide, Stanford University professor and international best-selling author of inGenius adapts her popular course material to teach everyone how to make imaginative ideas into realities.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

Welcome to the world of data analytics, where its power transforms businesses and informs decision-making. In an age of unprecedented data availability, organizations that successfully harness and analyze it hold an unparalleled competitive advantage; Data Analytics Unleashed: Empowering Businesses with Insights and Innovation will serve as your guide in unleashing its full potential and using it to drive success.

In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers’ behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike.

How To Be The Best (In Business) by Donald V. Almeida is not just any business book. Drawing from his impressive journey up to Global Vice Chairman of PwC, Almeida offers a unique blend of personal memoir and practical self-help. Through engaging stories from his own career, he breaks down complex business concepts into understandable, actionable advice. This book is designed for anyone in the business world, from newcomers looking for direction to seasoned professionals seeking to refine their skills. Almeida's narrative is inviting, making his profound insights accessible to all.

Laine Griffey brings over 20 years of expertise in quality management, with a strong background in both operations and quality. With a career spanning diverse industries from plastics to automotive, Laine has consulted with numerous companies in developing and enhancing their quality management systems. Having worked at every level from the production line to management, and performing tasks ranging from internal audits to supplier quality assessments, Laine is a recognized authority in the field.

Vaughn Tan opens up the black box of elite culinary R&D to provide essential insights. Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, he reveals how they exemplify what he calls the uncertainty mindset. Such a mindset intentionally incorporates uncertainty into organization design rather than simply trying to reduce risk. It changes how organizations hire, set goals, and motivate team members and leads organizations to work in highly unconventional ways.

From quantum computing to VR training, and from 3D-printing to brain-computer interface, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating - and avoid falling victim to disruption? The Year in Tech, 2022 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Generative Artificial Intelligence Revealed is a comprehensive guide that educates business leaders on balancing short-term risks with long-term positioning to harness the power of generative AI, stay ahead of the competition, and effectively lead their organizations through change.

The situations in this audiobook happened over three decades ago. Ironically, the events and management insights described in Leading in Chaos are even more relevant today! Managers from the front line to the boardroom may be dealing with fellow employees and colleagues in the grips of opioid addiction on a regular basis. Partisan politics has permeated every part of our lives, including the work place and navigating the political waters as a manager today truly takes conviction and fortitude. Further, bureaucracy still reigns supreme in our government agencies.

Do motivation and "how-to's" really work? Almost never! Why? There is something missing. In his newest results-getting book, If How To's Were Enough We Would All Be Skinny, Rich & Happy, Brian Klemmer explores what is missing and the real reason why most people do not succeed. The secret is found in seven paradigms that will change the course of your life. They are the basis of Klemmer & Associates' hugely popular series of experiential leadership seminars.

Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles and blogs for years.

When the stakes are high and you really want the job, advice from an expert is essential. In this straightforward and practical guide, executive search expert and author of the acclaimed book The 20-Minute Networking Meeting Marcia Ballinger spells out exactly what it takes to win your executive interview and get the job offer.

Hybrid work is here to stay - but what will it look like at your company? Organizations that mandate rigid, pre-pandemic policies of five days a week at the traditional, co-located office may risk a mass exodus of talent. But designing a hybrid office that furthers your business goals while staying true to your culture will require experimentation and rigorous planning.

Easy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2023: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization.

Growth Without Limits: Actionable Insights for Small Business and Remote Success is a comprehensive guide designed to empower small business owners, entrepreneurs, and remote workers to navigate the modern business landscape confidently. From ideation to scaling, this e-book provides practical tools, strategies, and insights for achieving sustainable growth while maintaining a healthy work-life balance. Written in an approachable, easy-to-understand style, Growth Without Limits: Actionable Insights for Small Business and Remote Success covers key topics for success in today’s fast-paced world.

Amid the turbulence of a global pandemic, worldwide social justice movements, and accelerated digital transformation, one thing is clear - work will no longer be the same. The Future of Work: The Insights You Need from Harvard Business Review will provide you with today's most essential thinking about creating a work-from-anywhere organization, harnessing AI as part of your team, creating an inclusive culture, and building a purpose-driven organization.

Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution....

The Little Red Book of Wisdom takes the listener on a journey so often sidestepped in favor of the newer, quicker, easier. If you're seeking simplicity in a complicated world, Mark DeMoss's insights will illuminate your path to a wiser and more deliberate way of living. By illuminating the notions of integrity, humility, and self-restraint, DeMoss demonstrates what is possible when we value listening and thinking over talking and doing. Wisdom is not just for past generations; it calls to us today. We need only respond.