Business Insights

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Generative Artificial Intelligence Revealed is a comprehensive guide that educates business leaders on balancing short-term risks with long-term positioning to harness the power of generative AI, stay ahead of the competition, and effectively lead their organizations through change.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

From the latest applications of AI to blockchain-enabled business models to 5G networks, the most important technological innovations of the past year are reshaping the present and future of business. What should you and your company be doing now to take advantage of the new opportunities they are creating? The Year in Tech, 2021 will help you understand today's most essential thinking on these topics, what the latest tech innovations mean for your organization, and how you can use them to compete and win in the new landscape of business.

Insights—like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.

From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work - and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing". So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge.

Andrew Carnegie amassed wealth that inspired generations of entrepreneurs and industrialists. Starting with nothing in Scotland, he gradually built so much wealth that those at the top of the current Forbes list would still not be able to match him. This audiobook presents the life of one of the gentlest and kindest men in history and the way he made his money. His fortune was ultimately almost three times more than the richest men on the planet today.

The Ford name is everywhere, even in places where you don’t see it. It is ingrained in the American way of life. From the way we make our food to the way we think about cars, it all came from the mind of this Irishman from Michigan. Henry Ford was a titan’s titan. In monetary terms, he was richer than the richest man alive today. Yet, he was the gentlest of souls and had the brightest of minds. This book covers his life from when his family immigrated to Michigan until his last breath.

When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....

Insights & Distinctions takes us on a wonderful journey to the heart of the matter of our lives, to what matters most. It points out what's possible if we step outside of what we know, and recognize and embrace our capacity to bring forth an entirely new possibility for living - not because it is better, but simply because that is what human beings can do. Landmark Forum leaders Nancy Zapolski and Joe DiMaggio push boundaries and bring forth what's possible in being human in this book of essays.

Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from considering domestic suppliers to exploring new technologies. In Supply Chain: The Insights You Need from Harvard Business Review, articles by experts and researchers will help you understand the risks and identify solutions to these disruptions so that you can ensure a more resilient supply chain—without sacrificing competitive advantage.

When the stakes are high and you really want the job, advice from an expert is essential. In this straightforward and practical guide, executive search expert and author of the acclaimed book The 20-Minute Networking Meeting Marcia Ballinger spells out exactly what it takes to win your executive interview and get the job offer.

This audiobook is about the underlying events in the life of Jeff Bezos and the ways in which it influenced his life, the way he responded to them, and in the way he used them to his advantage. The story of Bezos traces a path through his life as a youth, looks at his action and his achievements, and deciphers the existence of his greatest achievement - Amazon - in a way that is reflective of his character, his intellect, and his upbringing.

A new breed of monopolies is threatening your business. Tech megafirms from around the world are encroaching on your industry's space, rewriting the rules, and scooping up talent - and your customers. What should you and your company be doing right now to counter these challenges? Monopolies and Tech Giants: The Insights You Need from Harvard Business Review will provide you with today's most essential thinking on corporate inequality, help you understand what it will mean for your organization, and inspire your company to succeed in the winner-take-all economy.

An ordinary leader is someone who leads a small organization or team that is doing great things. They manage the majority of the world's workforce, but they don't lead large corporations or big government agencies. Ordinary leaders are rarely written about in books or quoted in magazines. They are, however, important. Maybe not globally, but in their own realm of influence, their leadership makes a difference.

After 15 years of teaching more than 3 million people his System for using more of their mind the way ultra-successful people do, Jose Silva wanted to continue guiding them—physically, emotionally, and spiritually—so Silva started a “Founder’s Column which became the most popular feature in the Silva Method Newsletter. It ran in every issue for the last 20 years of his life. Your Magnificent Mind, contains 100 of these columns.

Great leaders are always searching for new ideas and approaches to their work because they know they must continue to evolve in order to succeed in an ever-changing world. And, just like a gardener who knows not to blame their lettuce for failing to thrive, great leaders know that it’s the conditions of their workplace that affect how their people perform and grow. This book explores a variety of leadership topics that will help you meet challenges, respond to opportunities, and nurture a healthy workplace culture in new and innovative ways.

Jack Welch’s innovative leadership strategies revived a lagging GE, transforming it into a powerhouse with a staggering $300 billion-plus market capitalization. In writing Jack Welch and the GE Way, author Robert Slater was given unprecedented access to Welch and other prominent GE insiders. What emerged is a brilliant portrait that tells you what makes Jack Welch tick. Learn how to work the Welch magic on your own company.

With its vivid stories and conversational tone, Boards That Excel is like sitting down with an astute and experienced friend - one who's passionate about what corporate and nonprofit boards can do when they set high aspirations, are clear on purpose, and do the right things in the right way.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.