Business Insights

Are you interested in a career in Public Relations? Do you believe you have what it takes to repair and manage reputations? Is Public Relations something you need to do for yourself? If you answered yes to any of these questions, then this book is for you… 50 Things to Know About Public Relations by Sara Maya offers an insightful view into life in Public Relations … Most books on Public Relations tell you the textbook version of things.

Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.

Success in business demands the effective management of people. James C. Morgan, who for nearly three decades led the high-tech powerhouse Applied Materials to both financial success and to the designation as one of America's most admired companies and best places to work, provides a simple, straightforward set of principles and tips that he says can help anyone be a better manager. Rich in stories and practical examples, it's a must-listen for those seeking a timeless and proven management manual.

If you are an executive who has worked long hours, risen to every challenge, and built a strong reputation for yourself, then why haven't you reached the highest levels of leadership? Here's a reality check: Your business achievements and functional skills alone aren't enough to help you get where you want to go. What's likely missing is a skill that the world's best corporate leaders have developed - mastery of the people side of the equation.You must become a leader that others want to work for. How do you do that? Let go of being an expert. Become a leader of experts.

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

And over 950 more insightful quotes about life, society, human nature, and the art of living one's life to the fullest. These quotes will be useful, insightful, entertaining and a joy to share with others. Get this audiobook now to inspire yourself to live your best life!

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

The Five Insights of Enduring Leaders hits at the heart of leadership challenges in the new world. It is a must-listen for every corporate leader and all who aspire to be. More than a book, The Five Insights is a life-changing experience, a "how to", that includes inspiring personal examples and compelling best practices from the top leaders in business today. Straightforward and clear-cut, The Five Insights is a practical guide to developing the essential character traits or insights necessary to become a great, enduring leader.

Your employees and teams may be quite capable of handling their specific areas of focus, but unless you get them to work together, your products, services, and profits will suffer. While progress has been made, maximizing collaboration is still a challenge for many companies. They need a new approach. Over the last quarter century, California's Silicon Valley has become synonymous with building complex, successful businesses. Companies and leaders there have succeeded because they did more than apply existing business models - they created a new model.

Are you a business owner, leader or entrepreneur... who finds managing people your biggest headache? Then this audiobook is the solution to your problems. Leaders in charge of a team, or building a team around them, often find that some people just don't behave as expected: some don't work well with others, some don't like the hours or where they sit, some consistently arrive late and miss deadlines, some cause more problems than they solve. The leader can get wrapped up in dealing with issues of morale and engagement. They begin to wonder why they bother employing people at all.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

Can 18 of the most driven, energetic, and successful marketers online let you in on the secret of entrepreneurial success? If so, sit up and pay very close attention to what innovators like Glen Shelton, Craig Ballantyne, Mark Podolsky, and Paul Minors have to stay about mindset, productivity, building & scaling a business, and so much more.

In this book I share, from my heart, my most inspiring and emotional experiences - good and bad, successful and unsuccessful. At the end of each story, I share the insights and lessons I have learned from each experience. As a father, I decided to write this book for my sons. It is to act as a "life manual" to give them guidance long after I am gone and to pass these lessons on the future generations.

Jack Ma is the quintessential simpleton who has a big heart and wants everyone to share in prosperity. He comes from humble beginnings, had trouble getting to school, had trouble finding a job, but did everything right despite the forces that were arrayed against his intentions. We all have that life where we feel the world just doesn’t value what we have to offer. Jack certainly felt that way, but eventually he found his stride. Today he sits at the top of a global behemoth that boasts sales of $1 billion in the first five minutes of its annual sales event.

Truth is men and women with a reflective, more inward style have hidden strengths that are often lost in our noisy world. Beth Buelow is on a mission to change that. Known around the globe as "the introvert entrepreneur", Beth is an author, a speaker, and a professional coach dedicated to helping introverts understand and embrace their unique gifts. In this book she weaves personal stories with wit and wisdom to explore the unique energy that comes along with introversion.

In this timely book, Dr. William Saleebey draws on over 35 years of networking experience as a participant, leader, and administrator in numerous networking groups. He provides a clear and concise blueprint for achieving success in the virtual world of business networking.

As the oil industry navigates an era of relentless automation and technological advancement, 'Crude Communication' emerges as a steadfast ally. Refining one's soft skills—the crucial interpersonal abilities such as effective communication, understanding, and cooperation, that breeds a supportive and productive work environment—has evolved into an indispensable cornerstone for oilfield workers.

André Taylor is an accomplished, award-winning business leader and one of today’s dynamic voices on personal and professional success. From Wall Street to Main Street he’s led and built successful companies for decades, and advises high-potential individuals, entrepreneurs, and corporate leaders around the world. If you want a comprehensive discussion of success principles and how to apply these principles in multiple areas, you’ll enjoy this extraordinary collection.

Well now you have that friend and he’s sick of artists like you getting screwed over.It’s time to put you in the driver’s seat. You are part of a generation who are more aware of inauthenticity and manipulation than ever before. You’re less interested in blindly following and more interested in being shown not only how to do something but in understanding why it’s important that it gets done.

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.