Business Insights

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.

Are you curious about AI but overwhelmed by tech jargon? Are you wondering how AI could revolutionize your daily life or business but unsure where to start? Are you intimidated by the rapid advancements in AI technology? You're in the right place. This guide is crafted for anyone eager to dive into AI, from complete novices to those with a tech background. It provides a clear, jargon-free introduction to Generative AI.

If you are a beginner day trader, this book will equip you with an understanding of where to start, how to start, what to expect from day trading, and how you can develop your strategy. Intermediate day traders may benefit from this book’s overview of some of the classic strategies that majority of retail traders use effectively.

The purpose of this book is to give you a real insight into how to use Google Places to gain more exposure for own or your clients business. The information has been presented in a step-by-step process so even if you're completely new to online marketing you can easily follow along. Hopefully you're now seeing how powerful this information is? What's more you can guarantee most of your competition never heard of Google Places and what it can do to help grow their businesses.

Do you want to make the most of your life? Zig Ziglar, one of today’s most respected motivational speakers and authors, sincerely hopes and believes that you do. In this audio book, you will find a selection of Zig’s favorite Scriptures, an insightful message, thoughtful questions to lead you to a deeper application of the message, and an inspirational quote to motivate you each day of the year.

In A Decade of Discovery: 10 Leadership Insights from a Tech Guru, Charlie Howell shares valuable leadership lessons drawn from his extensive experience in the tech industry. This book goes beyond mere storytelling, offering practical wisdom accumulated over Howell's journey from a programmer in the late 1970s to leading technology teams today. Each chapter reveals essential leadership traits, such as starting with why, nurturing growth in others, and understanding intrinsic motivation, making it an indispensable resource for both seasoned leaders and those new to leadership roles.

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

Here are the 101 insights Bobb Biehl has counted on and quoted the most often over the past 35 years! These principles, insights, definitions, and rules of thumb can help you in any walk of life and for the rest of your life!

These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).

This book provides young leaders or future high-potentials the guidance needed for how to deal with the challenges of leading teams in modern organizations. Understanding the power of strengths-based leadership using clear two-way communication and, in particular, identifying with one’s own leadership philosophy are central themes in this book. It highlights the typical mistakes made by first-time leaders and offers theoretical and practical advice to deal with the difficulties of management.

Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice. Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.

Dieses Buch ist nicht akademisch. Es beschreibt keine staubigen Theorien oder unverständlichen Modelle. Es ist kein tiefgründiger oder hochstaplerischer Gedanken-Orgasmus, der Dir die Welt aus dem Elfenbeinturm erklären soll. Das Buch soll auch kein klassischer Ratgeber sein und schon gar keinen Einblick geben in den Interim Management Markt. Dafür gibt es die reizlosen, blaugrauen und unansehnlichen Bücher der Fachverlage. Vielmehr ist dieses Werk ein praxisnaher Ausschnitt aus dem Leben eines gestandenen Interim Mangers.

Whether you’re a CEO, entrepreneur, businessperson, athlete, teacher, spouse, stay-at-home parent, community leader, or even if you’re still figuring out who you want to be, you’ll walk away from this audiobook feeling confident and empowered, ready to hack your life.

50 Things to know When Becoming Successful, by Merylee Sevilla, offers an approach to uncovering and demystifying the life lessons and expectations we have grown up believing will set us on our path to greatness and success.

Can 18 of the most driven, energetic, and successful marketers online let you in on the secret of entrepreneurial success? If so, sit up and pay very close attention to what innovators like Glen Shelton, Craig Ballantyne, Mark Podolsky, and Paul Minors have to stay about mindset, productivity, building & scaling a business, and so much more.

This audiobook takes you into the life of Steve Jobs more than just the events that happened in his life - but the workings of his mind as he handled those events and how me constantly moved forward with singular purpose and discipline of thought.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.