Business Insights

In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers’ behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike.

Vaughn Tan opens up the black box of elite culinary R&D to provide essential insights. Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, he reveals how they exemplify what he calls the uncertainty mindset. Such a mindset intentionally incorporates uncertainty into organization design rather than simply trying to reduce risk. It changes how organizations hire, set goals, and motivate team members and leads organizations to work in highly unconventional ways.

This book is an invaluable resource for anyone looking to deepen their connection with their local economy, find unique and high-quality products and services, and contribute to the sustainability and growth of their neighborhood and beyond. Listeners will find a curated collection of practical advice, from leveraging local directories and social media platforms to engaging with community events and networking opportunities.

In Ride the Tornado, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: the RTX© decision-making framework. Reshape your perception of change and transform your marketing decision-making to achieve better results, more efficiently.

In today's rapidly evolving business landscape, harnessing the true power of Artificial Intelligence has become essential for staying competitive and making informed decisions. This comprehensive guide, tailored for beginners, empowers you to unlock AI's immense potential to revolutionize your business.

9 Deadly Self-Sabotaging Behaviors is a self-help book written to help you get proven tips that can help you handle destructive and constructive criticism. It discusses procrastination, self-objectification, impatience, self-neglect, self-criticism, perfectionism, resistance to change, and distrust as nine deadly self-sabotaging behaviors you need to avoid. It is a must-have for anyone trying to do more without shooting themselves in the foot.

Change management is a myth. What worked for leaders in the past can't guide us into the future, and adapting at today's rapid pace of change can't be achieved with traditional business methods. Just "going faster" is no longer enough. What if you had the secret to unleashing greater potential, productivity, and profits that flow with change instead of chasing it?

As the oil industry navigates an era of relentless automation and technological advancement, 'Crude Communication' emerges as a steadfast ally. Refining one's soft skills—the crucial interpersonal abilities such as effective communication, understanding, and cooperation, that breeds a supportive and productive work environment—has evolved into an indispensable cornerstone for oilfield workers.

Cornelius Vanderbilt I had no illusions about his life. He didn’t start out with grand plans and ungodly greed. He merely stepped in this world one foot at a time, one boat at a time, one market at a time - one day at a time. He worked 16 hours a day, seven days a week. He worked hard and played hard. When all was said and done, though, he was a simple man who pushed the world of transportation to be all it could be - to be what it is today. Vanderbilt was a man of steel, and we can learn incredible things from him.

Gold medal insights in business and life. The world's top athletes excel when under immense pressure: years spent preparing for one event, one chance to perform, the world watching. How do some individuals rise up in these extreme situations to perform at their best while others fail to reach their full potential? In Earn Your Stripes, multiple world champion, paralympian and world record holder Neil Fachie shares the insights he's learned from over a decade at the top of his sport. His success has taken more than just hard work; it involves creating a performance-driven system.

One of the most successful entrepreneurs in the automotive world, Robert “Bob” McKee writes about his incredible journey in What a Ride: From Boardwalk to Boardroom–A Hustler’s Insights into Business and Life.

Rock & Sand is a large treasure of commonsense wrapped in a little package. Every business leader and business owner would benefit from this wonderfully simple approach to the complex world of business strategy and performance. A powerful resource that, once listened to, is a killer template for anyone looking to drive their business and grow their team.

Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption?

Are you a driven executive seeking an edge in today's competitive business world? Look no further! The Executive's Edge: Key Takeaways from Leading Business Books is your all-in-one gateway to transformative leadership and organizational success. Inside this empowering compilation, we've carefully curated summaries of the most influential business books, tailored for time-constrained leaders like yourself. Discover the visionary wisdom of Eric Ries, Jim Collins, Peter Drucker, Carol S. Dweck, and other pioneering authors.

Are you a business owner, leader or entrepreneur... who finds managing people your biggest headache? Then this audiobook is the solution to your problems. Leaders in charge of a team, or building a team around them, often find that some people just don't behave as expected: some don't work well with others, some don't like the hours or where they sit, some consistently arrive late and miss deadlines, some cause more problems than they solve. The leader can get wrapped up in dealing with issues of morale and engagement. They begin to wonder why they bother employing people at all.

Step into the shoes of luminaries such as Phil Knight, the visionary behind Nike; Jeff Bezos, the trailblazer who revolutionized e-commerce with Amazon; Elon Musk, the indomitable force behind Tesla; Bernie Marcus, the mastermind who shaped Home Depot; Warren Buffett, the revered investment guru; Charlie Munger, the sage of finance; Kirk Kirkorian, the real estate tycoon; Richard Branson, the bold entrepreneur, and countless others. Each billionaire's unique journey is analyzed and dissected to uncover the underlying principles that catapulted them to astronomical heights of success.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.