Business Language

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?

Most of us want to choose inclusive, respectful, and empowering language when communicating with or about others. But language—and how we use it—continually evolves, along with cultural norms. When contradictory opinions muddle our purpose, how do we align our word choices with our beliefs? Who has the final say when people disagree? And why is it so hard to let go of certain words? Afraid of getting something wrong or offending, we too often treat words as right or wrong, regardless of context and nuance.

The audiobook is a series of stories from Caitlin's first meeting with David Grove to the development of Clean Modeling for groups and contains the principles and models underpinning Systemic Modeling. It's as relevant to business leaders as it is to parents, to organizational development, as it is to creating learning communities.

In "Business Spotlight Audio" 4/2019 für Mai/Juni steht die Sprache von Verkauf und Vertrieb im Mittelpunkt. Zusätzlich erweitern Sie Ihr Englisch mit idiomatischen Wendungen aus diesem Bereich. Einen weiteren Schwerpunkt bildet das Thema "Führung und Ethik". In Easy English üben Sie, wie Sie Ihre Ideen erfolgreich gegen Einwände verteidigen. Um die Ausstattung eines Messestands geht es in English on the Move. Was einen guten Zuhörer ausmacht, erfahren Sie in einem Gespräch mit einer Karriere-Expertin. Die Rubrik Intercultural befasst sich mit der Tschechischen Republik.

Die Themen in dieser Ausgabe: Präsentationen und Freizeit...

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

Set yourself apart in the business world with these phrases, expressions, and idioms in American English. Have more confidence when speaking English at a meeting with clients, during a presentation or business lunch, or when making small talk with co-workers. And that’s just to name a few of the situations that this business English book covers! Get your copy of Business English Vocabulary Builder to improve your English quickly and easily.

Wouldn’t it be great if you could read people’s minds? What if you could win people over effortlessly with your natural charisma, and always know what to say to someone based on their personality type? Knowing how to navigate social situations can seem like a challenge, if you are unequipped with the proper tools. But with the right knowledge, you can not only unlock your own inner charisma, but become a master of human psychology!

Find out how people speak English in real life. That’s where The Big Book of American Idioms comes in. You’ll see what the idiom means and the history behind it. Then, you'll see how it’s used in some example sentences. It’s everything you need to "bone up" on your English vocabulary! Get The Big Book of American Idioms to improve your English quickly and easily.

The Power of Body Language is your practical, personal playbook for getting what you desire from others—and zoning in on what others are saying to you without words. In an insightful and engaging narrative peppered with fascinating facts, nationally renowned body-language expert Tonya Reiman illuminates the hidden meaning behind specific gestures, facial cues, stances, and body movements, giving you a life-changing, career-saving, troubleshooting skill.

Everyone seems to have an opinion about leadership. We know good leaders Eat Last, Lean In, Break the Rules, Dare to Lead, and are Radically Candid, as well as extremely aware of their Tribes, Drive, and Principles. But books about these topics overlook the value of leadership impression - the instant projection you exude as a leader. How do leaders sound? What do leaders say and not say? How do leaders tell stories, send emails, run meetings, conduct video conferences, give speeches, conduct interviews, and even listen to others?

If you want to impress people with your critical-thinking skills, then check out this comprehensive audiobook with two manuscripts in one: Critical Thinking and Logical Fallacies.

Do people have trouble understanding you? Are you yearning for your dream career, but your accent is stopping you? Is English your second language? Do you believe that your accent may be keeping you from the advancement you've been seeking? In Accent Reduction For Professionals, you'll discover secrets of reducing - and eliminating - your foreign accent. With this guide, you'll quickly learn the easiest ways to sound more like an American and dramatically improve the way you sound.

Do you want to speak English fluently in various situations? Listen to "English in Situations. 1-3 - New Edition". These practical audio courses at intermediate level master the conversational skills required to communicate freely in everyday situations. Each lesson presents a new subject of typical conversations and teaches how to form sentences independently.

While most programs on public speaking focus on a polished presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making Transformational Speaking a must listen for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through changing hearts.

In "Business Spotlight Audio 06/17" für November/Dezember gibt es zwei Schwerpunkte. Der erste befasst sich mit der Sonderstrecke zum Thema "Bosses". Es geht um die Charaktereigenschaften und Verhaltensweisen von Vorgesetzten und wie Mitarbeiter damit umgehen sowie um die Frage, ob wir überhaupt Chefs und Chefinnen brauchen. Und in den idiomatischen Ausdrücken geht es um die Verwendung von "boss"-Wörtern.

Set yourself apart in the business world with these phrases, expressions, and idioms in American English. Have more confidence when speaking English at a meeting with clients, during a presentation or business lunch, or when making small talk with co-workers. And that’s just to name a few of the situations that this business English book covers! Get your copy of Business English Vocabulary Builder 2 to improve your English quickly and easily. These are the business English sentences that you’ll hear over and over again in real life.

In this speech training manual, we teach you how to produce all British English sounds. Each chapter in the book covers one sound. First, we explain how to place your tongue, lips, and jaw for the target sound. Then you repeat the sound in words, phrases, sentences, proverbs, famous quotations, verses, and tongue twisters. In addition, you drill contraction exercises, words with silent letters, and French expressions used in business in the English-speaking world. This is the most complete and comprehensive resource for business speech training.

Develop the ability to communicate confidently in English as a CEO - from small talk to investment pitches to board meetings - with these essential skills and strategies from a former CEO, founder, and now an executive business English coach.

This book will help you gain comprehensive insights into the world of manipulation, negative persuasion, and NLP. It will blow the lid off the clever and sneaky manipulation tactics people use to have their way over you. It will also help you recognize situations where you have been manipulated. In addition, you’ll also learn how to fight back against manipulation and be in control of certain situations.