Business Law

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Millions have embraced Joseph Murphy's writings, including the phenomenal best seller The Power of Your Subconscious Mind, a beloved classic that sits alongside the works of Napoleon Hill, Dale Carnegie, and Norman Vincent Peale. This new collection, authorized by the Joseph Murphy Trust, focuses on prosperity - and the simple yet powerful ways we can focus our attention and beliefs to achieve life goals, obtain riches, and live the life of our dreams.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Why are some people more successful in business than others? Why do some businesses flourish where others fail? Renowned business speaker and author Brian Tracy has discovered the answers to these profoundly puzzling questions. In this eye-opening practical audio guide, he presents a set of principles or "universal laws" that lie behind the success of business people everywhere.

Your mind has a secret invisible talisman. On one side is emblazoned the letters PMA (positive mental attitude) and on the other the letters NMA (negative mental attitude). A positive attitude will naturally attract the good and the beautiful. The negative attitude will rob you of all that makes life worth living.

Throughout history, a powerful force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world's most powerful boardrooms to your local bar. It is human stupidity. Carlo M. Cipolla, noted professor of economic history at the UC Berkeley, created this vitally important book in order to detect and neutralize its threat.

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to purchase, the rational consumer would not buy something on the spur of the moment, or on the recommendation of a friend. Sound realistic?

All good business ideas need some form of money in order to grow. Whether a business is brand new or still emerging, it is critical it has money to move forward. When a business starts out, money is generally invested by entrepreneurs themselves. Also, an entrepreneur’s family and friends often invest in the business. But what happens when more than the available money is needed to take a business to the next level? Who can the entrepreneur look to, to realise their dreams?

‘Conflict diamonds’ are precious gems that have been sold on the black market to finance violent rebel groups, terrorists or oppressive governments. They almost always originate from poor, underdeveloped countries located on the African continent. It is estimated that conflict diamonds account for up to 15 percent of the world’s traded diamonds.

The concept of prosecuting war criminals is not unique to the modern world. Individuals who breached the "rules of war" were tried in ancient Greece, and probably earlier. However, those early prosecutions were hardly examples of fair and impartial international justice. Underpinning the prosecutions, however, was a notion that, even in war, there are certain rules which must be obeyed.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Everyone wants to live a life full of meaning, purpose, and success. Yet, you clutter your mind with limiting thoughts of can't do this, can't do that, it's too high, too far, too greater to achieve. Divided into two sections, Subliminal Affirmations and Laws of Attraction guide, this audiobook will show that your subconscious is the most powerful tool to help alter your life in a positive manner. Negative thoughts are like weeds that grow all the time without any nurturing since it's in the human nature to think of negative consequences. On the other hand, positive thinking about health, love, wealth, success are hard to come by, and like everything worth fighting in this life, they require a lot of nurture and care. This audiobook plans to give you exactly what you need: the means to stay positive through constant affirmations designed to help improve oneself, change a bad behaviour, or channel the universe to attract good things in your life.

AudioLearn Law School Course Outlines presents Corporate Law. Written by distinguished law professors and professionally narrated for easy listening, this outline covers what is typically taught in a law school corporate law course. Included are detailed explanations of critical issues and topics you must know to master the course.

Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.

When it comes to working with the Law of Attraction, or manifesting your desires, there are many, so-called "secrets." When books are published on this subject, you're only provided with half the information you need. I have taught thousands of people how to manifest their desires, and I have a huge success rate. And if you follow these things, I have no doubt in my mind that you too, will be successful.

l have taken every single lesson, strategy, and tactic learned and distilled them into one 4-step blueprint. It's called the "Law Firm Growth Acceleration Model." And it's the key for exponential revenue growth without wasting your time, your money, or working 100+ hours in your practice. In this book, you'll discover:

In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence.

Our future is written by hopes, fears, dreams, expectations, and decisions made about life. In the same way, organizations have futures written by history, circumstances, culture, aspirations, successes, and failures. These already-written futures determine and shape the level of performance that's possible for individuals and organizations. Authors Steve Zaffron and Dave Logan crack the code on rewriting the future for people and organizations, elevating performance to unprecedented levels.

As the founder and CEO of the management training organization Executive Essentials, Michelle Tillis coaches and trains leaders to experience continual growth and achieve results through the power of collaboration, communication, and relationships. In 11 Laws of Likability, she presents activities and real-life anecdotes from professional and social settings to show listeners how to identify what's likable in themselves and use those characteristics to build connections with other professionals.

The research is definitive and sobering: rich people who win the lottery stay rich. That's their normal state. Middle-class people who win the lottery soon end up back in the middle class, because that's their normal state. And those who are broke and win the lottery quickly return to being broke. The amount of money you have (or don't have) reflects who you are. If you think broke, you'll always come back to being broke. And if you think wealthy, you'll always return to wealth.