Business Leadership Management

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done, while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs spend most of their time eliminating the single biggest constraint to the growth of their business.

Assessment and Planning: Sun Tzu emphasizes the importance of assessing the conditions of the battlefield, understanding one's own strengths and weaknesses, as well as the enemy's, before initiating any conflict. Logistics and Resources: A major theme is the necessity of having adequate supplies and resources. Sun Tzu argues that battles are won or lost based on how well one manages provisions like food, water, and equipment.

In this accessible guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process, and get your new franchise off the ground.

In your career, there is one transition that stands out as the most crucial - going from individual contributor to competent manager. New managers have to learn how to lead others rather than do the work themselves, to win trust and respect, to motivate, and to strike the right balance between delegation and control. Many fail to make the transition successfully. In this timeless, indispensable book, Harvard Business School professor and leadership guru Linda Hill traces the experiences of 19 new managers over the course of their first year in the role.

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company—all revealed by cofounder and first CEO Marc Randolph. From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

Why are some people more successful than others? What gives them their winning edge? World-renowned performance expert Brian Tracy has spent decades studying uncommonly high achievers, and in this short, inspiring audiobook, he shares what he has learned: Even small adjustments in outlook and behavior can lead to enormous differences in results.

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

As an 18-year-old, black, broke, lonely, insecure, university drop-out, from a bankrupt family, I wrote in my diary that I wanted to be a 'Happy Sexy Millionaire' by the age of 25. By 25 I was a multi-millionaire having created a business worth over $300m dollars. Ironically, in achieving everything I set out to, I learnt that I was wrong about almost everything... The world had lied to me. It lied to me about how you attain fulfilment, love and success, why those things matter, and what those words actually mean.

Being a great leader means getting the fundamentals right. It also means consistently doing the "little things" that make a positive difference in the lives of employees, customers, and other stakeholders. The Busy Leader's Handbook: How to Lead People and Places That Thrive is a practical, easy-to-use book filled with gentle reminders of what we should be doing every day - especially when work is at its most intense.

Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today's economic landscape, this book examines how to break barriers to spark creativity and foster new ideas.

Les célèbres "Management Tips of the Day" de la Harvard Business Review enfin compilés ! Enrayer la négativité, inspirer votre équipe, stimuler l'innovation, réduire les coûts intelligemment... : les managers doivent surmonter des challenges toujours plus nombreux mais n'ont pas toujours le temps de se demander comment y parvenir. Pour les aider dans leur tâche, la Harvard Business Review publie ses Conseils de Management.

In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one's own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life.

Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan’s mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place. It just wasn’t fun anymore.

When change requires you to challenge people's familiar reality, it can be difficult, dangerous work. Whatever the context - whether in the private or the public sector - many will feel threatened as you push though major changes. But as a leader, you need to find a way to make it work.

Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship. Times have changed! And if you don't change along with them...well, you're not going to enjoy yourself or have as much control over your career as you deserve. Believe it or not, you can enjoy the process of expanding your client base.

What if you can successfully coach anyone in 15, five, or even 60 seconds using one question? Sales Leadership makes delivering consistent, high-impact coaching easy. For busy, caring managers, this removes the pressure and misconception that, "Coaching is difficult, doesn't work, and I don't have time to coach." Since most managers don't know how to coach, they become part of the non-stop, problem-solving legion of frustrated Chief Problem Solvers who habitually do other's work, create dependency, and nourish the seed of mediocrity.

We've all seen it before: the ambitious leader who enjoys great success and then, inexplicably, crashes and burns. Perhaps this leader has been you. Leaders can't sustain effectiveness if they can't sustain themselves. Resonant Leadership offers inspiration, dozens of exercises, and other tools to help listeners become and remain successful leaders in their work and in their lives.

What does it mean to be a man in the modern world? Throughout history, being a man has meant different things. Maybe being a man was about being a good hunter, or a good soldier, a good businessman, or maybe good with women. Hard Times Create Strong Men examines what it means to be a man in the modern world relative to money, sex, religion, and politics. This audiobook examines what worked and what doesn’t work based on proven history instead of feelings.

This award-winning and best-selling business handbook for digital transformation is now fully updated and expanded with the latest research and new case studies! Over the last five years, The DevOps Handbook has been the definitive guide for taking the successes laid out in the best-selling The Phoenix Project and applying them in any organization. Now, with this fully updated and expanded edition, it’s time to take DevOps out of the IT department and apply it across the full business.