Business Leadership Management

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

The Theory of Constraints (TOC) has been successfully applied in almost every area of human endeavor. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher. He is a thinker who provokes others to do the same. Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective. In his latest book, The Choice, Goldratt once again presents his thought provoking approach.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

There's a bold decision in your life you've been waiting to make, and every day passing by is a reminder of what hasn't happened. Conveniently tucked in a box labeled "someday", the fear of the unknown has taken a grip on your life and put your dreams on hold. Until now. Whether your leap is quitting the soul-sucking job and starting your own business, taking a bold chance on love or finally going all in on your dreams, The Leap of Your Life is the ticket to get you there - all while having the time of your life....

Young, ambitious, and overwhelmed, Andrew O'Brien personifies a part of every leader as he wanders in search of the elusive silver bullet that will propel him to success. He happens upon an unlikely guide who distills the seemingly infinite list of leadership perils into the five temptations of a CEO. In an intense and often combative exchange, the two debate fundamental issues faced by all leaders, issues involving personal integrity and effectiveness in the ongoing struggle for success.

Having recently stepped down as chairman and CEO of Best Buy, Hubert Joly shares the leadership principles illustrated by multiple vivid and concrete stories that underpinned the remarkable resurgence of Best Buy and that he believes are at the heart of business: pursue a noble purpose, put people at the center, embrace all stakeholders, and treat profit as an outcome.

As a high-ranking officer of the FDNY, John Salka is an expert at both practicing and teaching high-stakes leadership. In First In, Last Out, he explains the department's unique strategies and how they can be adopted by leaders in any field - as he has taught them to organizations around the country. In a tough-talking, no-nonsense style, Salka uses real-world stories to convey leadership imperatives.

High performance expert Paul Rulkens provides the inside advice you need to accelerate your career as a business leader with an engineering background - from building on your unique strengths to achieving big business goals. How Successful Engineers Become Great Business Leaders is full of thought-provoking insights, practical applications, and pragmatic techniques to help you get everything you can out of everything you have.

We've all had experiences with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the people around them and always need to be the smartest people in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them.

In his latest engrossing work of business fiction, best-selling author Patrick Lencioni provides a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary.

In this fully revised and updated edition of her breakthrough book, Women of Destiny, best-selling author and speaker Cindy Jacobs reveals the biblical foundation for women in ministry and leadership. Through sharing her own story, successes, and failures, she speaks to the doubts, fears, and insecurities women have about stepping up and speaking out.

Start with Why has led millions of listeners to rethink everything they do in their personal lives, their careers, and their organizations. Now, Find Your Why picks up where Start with Why left off. It tells you how to apply Simon Sinek's powerful insights so you can find more inspiration at work - and, in turn, inspire those around you. Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this audiobook will guide you along a path to long-term success and fulfillment - for both you and your colleagues.

In the second edition of the best-selling Becoming a Strategic Leader, Richard L. Hughes, Katherine Colarelli Beatty, and David L. Dinwoodie draw from the Center for Creative Leadership's (CCL) acclaimed Leading Strategically program to offer executives and managers a comprehensive approach to strategic leadership that reaches leaders at all levels of organizations. This thoroughly revised edition concentrates on practical tools for producing impact right away.

In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.

This is an audiobook for busy people. If you want less on your plate and more for your life and career, tune in to the #1 Wall Street Journal best seller, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. The ONE Thing will bring your life and your work into focus. Authors Gary Keller and Jay Papasan teach you the tricks to cut through the clutter, achieve better results in less time, dial down stress, and master what matters to you.

Why are some people more successful than others? What gives them their winning edge? World-renowned performance expert Brian Tracy has spent decades studying uncommonly high achievers, and in this short, inspiring audiobook, he shares what he has learned: Even small adjustments in outlook and behavior can lead to enormous differences in results.

When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers.

In today's increasingly diverse, global, interconnected business world, diversity and inclusion is no longer just the right thing to do, it is a core leadership competency and central to the success of business. Working effectively across differences such as gender, culture, generational, race, and sexual orientation not only leads to a more productive, innovative corporate culture, but also to a better engagement with customers and clients.

Women need to know it's okay to be kind and assertive. Between Grit and Grace will show you that success comes when you are comfortable living in the space between grit and grace - grit meaning being resilient and taking charge of your life (socially-acceptable masculine attributes), and grace meaning showing others mercy (socially-acceptable feminine trait).

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.