Business Magazines

Just as in printed magazines, your clients can also advertise in online magazines. However, the responsiveness of ads must be taken into account. Ensure that ad campaigns for responsive ads communicate the same message on all devices. Your online magazine will show if your ad has been viewed on a PC, tablet, or cell phone. You can also measure how many people have seen your ad or have clicked on it and how many conversions have occurred. This data will help you determine the ROI for your ads.

Catch the Wave: How to Take Advantage of Digital Magazine Publishing, this text not only gives a working definition of what digital publishing is but gives a bit of history of how it has evolved as well. The main benefits of digital benefits are outlined, from environmental to revenue and more. It is a great text for the digital publishing novice or someone who just wants to get a refresher on why digital publishing is the best choice to make.