Business Memoirs

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

First published in 1994, The Warren Buffett Way gave investors their first in-depth look at the innovative investment and business strategies behind this living legend's spectacular success. Tracing Warren Buffett's career from the beginning, Hagstrom revealed to listeners exactly how, starting with an initial investment of only $100, Buffett built a business empire worth $19.4 billion.

No woman in the Gilded Age made as much money as Hetty Green. At the time of her death in 1916, she was worth at least 100 million dollars, equal to more than 2 billion dollars today. A strong believer in women being financially independent, she offered valuable lessons for the present times. Abandoned at birth by her neurotic mother, scorned by her misogynist father, Hetty set out as a child to prove her value. Following the simple rules of her wealthy Quaker father, she successfully invested her money and along the way proved to herself that she was wealthy and therefore worthy.

Por medio de anécdotas, frases y con el carisma que lo caracteriza, Arturo Elias Ayub, considerado por muchos el Mejor negociador de América Latina, nos cuenta su vida como empresario. Nos dice que emprender viene de la conjunción de varias premisas y que sea cual sea nuestra actividad todos podemos ser emprendedores, siempre y cuando haya una cualidad obligatoria: sentir pasión por lo que se hace.

Alisha’s “What If” year reveals that she can achieve success on her own terms by embodying the spirit of the intern: never stop learning, be flexible, and understand that failure is a prerequisite for growth. For anyone who’s ever felt stuck in a rut, My What If Year proves that it’s never too late to say yes to second chances and explore the roads untraveled throughout your life.

When Jared Dillian joined Lehman Brothers in 2001, he fulfilled a life-long dream to make it on Wall Street - but he had no idea how close to the edge the job would take him. Like Michael Lewis' classic Liar's Poker, Jared Dillian's Street Freak takes listeners behind the scenes of the legendary Lehman Brothers, exposing its outrageous and often hilarious corporate culture.

Howard Hughes was one of the most amazing, intriguing, and controversial figures of the 20th century. He was the billionaire head of a giant corporation, a genius inventor, an ace pilot, a matinee-idol-handsome playboy, a major movie-maker who bedded a long list of Hollywood glamour queens, a sexual sultan with a harem of teenage consorts, a political influencer with intimate ties to Watergate, a Las Vegas kingpin, and, ultimately, a bizarre recluse.

In this thought-provoking and heartbreaking memoir, an award-winning writer tells the story of his father, John Stanley Ford, the first Black software engineer at IBM, revealing how racism insidiously affected his father’s view of himself and their relationship.

When we’re moving at 115 MPH, we rarely see the wall coming. But it comes for all of us and when it does, we grasp for lessons, for meaning, for purpose. Each moment (good or bad) and each win or loss, provides us an opportunity to learn, and if we choose to take it, that opportunity can change our lives - and the world - for the better. The human spirit craves connection. Authenticity. Belonging. Touch. Gratitude. Purpose. We need to make our interactions count.

Jacob Fugger lived in Germany at the turn of the 16th century, the grandson of a peasant. By the time he died, his fortune amounted to nearly 2 percent of European GDP. Not even John D. Rockefeller had that kind of wealth. Most people become rich by spotting opportunities, pioneering new technologies, or besting opponents in negotiations. Fugger did all that, but he had an extra quality that allowed him to rise even higher: nerve.

The story of The Hundreds and the precepts that made it an iconic streetwear brand. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In January 2022, Bruce Eric Kaplan found himself confused and upset by the state of the world and the state of his life as a television writer in Los Angeles. He started a journal to keep from going mad, which eventually became They Went Another Way. The book’s through line traces his attempt to get a television project set up in the increasingly Byzantine world of Hollywood.

Like the Rockefellers and the Kennedys, the Kochs are one of the most influential dynasties of the modern age, but they have never been the subject of a major biography... until now. Not long after the death of his father, Charles Koch, then in his early 30s, discovered a letter the family patriarch had written to his sons. "You will receive what now seems to be a large sum of money," Fred Koch cautioned. "It may either be a blessing or a curse."

With nearly four decades of experience with the good, bad, and ugly of the board universe, Brian Hayward hones in on practical ways to develop the thinking and behaviour necessary for anyone taking this seat. Through real-life examples, and stories featuring Paul McCartney, Kalahari bushmen, Robert Maxwell, camels, Buddhist parables, and the Boeing 737 Max, listeners will see how chairing a board requires leadership competency of its own (distinct from being a director).

Autor best-seller do New York Times com os livros Dar e Receber, Originais e Plano B, Adam Grant foi até o Fórum Econômico Mundial em Davos para descobrir o que os líderes mais visionários e influentes do mundo têm a dizer sobre o poder e seu papel transformador na nossa sociedade. E você pode ficar surpreso com o que ele descobriu.

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

Once the unrivaled titan of social media, Facebook held a singular place in culture and politics. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world. Inside and outside the company, Facebook extolled its products as bringing people closer together and giving them voice. But in the wake of the 2016 election, even some of the company’s own senior executives came to consider those claims pollyannaish and simplistic.

Coco Chanel created the look of the modern woman and was the high priestess of couture. She believed in simplicity, and elegance, and freed women from the tyranny of fashion. She inspired women to take off their bone corsets and cut their hair. She used ordinary jersey as couture fabric, elevated the waistline, and created bell-bottom trousers, trench coats, and turtleneck sweaters. In the 1920s, when Chanel employed more than 2,000 people in her workrooms, she had amassed a personal fortune of $15 million and went on to create an empire.

Bloomberg journalist Kurt Wagner takes you inside Twitter’s everchanging headquarters, charting its rise from flippant 140-character posts to one of the world’s most consequential tech companies. From Jack Dorsey’s triumphant return as CEO in 2015 to the rise and fall of @RealDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the messy reality and relentless challenges that come with building a global social network.

The modern American economy was the creation of four men: Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous growth that established America as the richest, most inventive, and most productive country on the planet. Acclaimed author Charles R. Morris vividly brings these men and their times to life. The Tycoons tells the incredible story of how these four determined men wrenched the economy into the modern age, inventing a nation of full economic participation that could not have been imagined earlier.