Business Philosophy

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.

Emotionally intelligent people are open to new experiences, can show feelings adequate to the situation, either good or bad, and find it easy to socialize with other people and establish new contacts. They handle stress well, say “no” easily, realistically assess the achievements of themselves or others and are not afraid of constructive criticism and taking calculated risks.

Why do employers judge candidates on the first impression they make, even though they know it’s wrong and often misleading? Why do people smoke, drink to excess, and eat things they know are bad for them? How do normally intelligent people wind up believing fake news stories? To find out, let’s take a trip back in time to Victorian England. A famous story from the Victorian days is that women had to wear corsets. It’s debated how commonplace corsets actually were, but they squeezed a woman’s body like a snake - making the waist look smaller.

私たちは日々どのように意思決定を行っているのだろうか？　カーネマンによると、直感的で感情に根ざす「速い思考」と合理的で努力を要する「遅い思考」の相互作用だという。二つの思考の特徴を徹底解明し、人はいかに錯覚に陥りやすく不合理な決定を行うかを浮彫りにする。

心理学者にしてノーベル経済学賞受賞者の著者が、直感的「速い思考」と理性的な「遅い思考」という二つのシステムを前提に、人間が判断を行うメカニズムといかに錯覚に基づき行動するかを解き明かす。

〔市場主義の限界〕刑務所の独房を1晩82ドルで格上げ、インドの代理母は6250ドル、製薬会社の人間モルモットは7500ドル。

Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?

With methods so powerful they can conquer an adversary’s spirit, you can use Master Tzu’s strategies to overcome any challenge, from warfare to self-defense to business negotiations. This book starts with the classic 1910 translation of The Art of War, adds modern and historical insight, and demonstrates how to put the master’s timeless wisdom to use in your everyday life. In this fashion, The Art of War becomes accessible for the modern mind, simultaneously entertaining, enlightening, and practical.

Data has never been more important to your success than it is today, yet you are surrounded with data you can’t trust and the overwhelming burden of fixing it. Everyone deserves data that helps - not hurts - their organization. This book is a must-listen for anyone tasked with solving data problems...or anybody who needs their efforts to succeed. Inside, you will find a precise definition of data value and why you should always focus on maximizing it, how to build early momentum with the Simple Virtuous Cycle, and more.

Lucius Annaeus Seneca, known as Seneca the Younger (c. 4 BC - AD 65), is the author of On the Shortness of Life (c. 49 AD). In it, Seneca draws insight from different streams of ancient wisdom: Stoic, Epicurean, Platonic, Skeptic and Cynic, as he addresses some of the important questions humans face. Seneca encourages people to be mindful of time and to use it purposefully. He suggests awareness and acceptance as a remedy for many worries and wasteful dissipations.

In I Am Accountable, renowned speaker and consultant Sam Silverstein explains how accountability is the secret to filling your life with more meaning, more success, and more joy - and it all starts with your mind-set. In order to create a truly meaningful life, we must first accept that the problem is never other people. “The real problem,” Sam Silverstein maintains, “is what we believe about other people.”

Lead Like an Ally facilitates positive change by including six leadership strategies, such as clean up the culture, stretch talent equally, establish ally networks, manage meeting behavior, promote belonging, and measure success. Leaders - now, more than ever before - are wrestling with how to attract and retain diverse talent and be inclusive leaders. Despite the best of intentions, very few organizations are reaching their equality goals, even those deeply committed to diversity and inclusion.

What if the secret to being your best, attracting people, and leading people was merely knowing what, why, and how to commit to people? All you have ever wanted was to have more meaningful relationships, attract others to your cause, and be able to make a difference in the lives of the people around you. You can have all this and more when you harness the power of the commitment.

We all desire success - but we don't all understand what success actually is. Success isn't a place you arrive at after working hard. That's a goal. Success is found in the character you maintain while you pursue your goals. It's about who we are and how we project our persona at work, at home, at school, and everywhere else. And all it takes to find success and fulfillment are simple shifts in the way we think. Perfect for leaders, influencers, businesspeople, coaches, teachers, and professionals of all industries, Shift Your Thinking for Success is a game-changer.

Sun Tzu's The Art of War is widely acknowledged to be one of the greatest tools for understanding and resolving conflict ever. But how do you translate its military insights into practical tactics you can use in the corporate boardroom, the PTA meeting, or the family reunion? James Gimian and Barry Boyce take the principles born on ancient Chinese battlefields and show you how to relate them to the situations of your everyday life. By learning to identify the underlying dynamic of a situation, you can transform conflict into victory.

Yoga is thought of by many as a fitness hobby—a gentler alternative to SoulCycle and CrossFit—but its underlying philosophy offers much more than a good workout. Yoga can relieve stress, focus the mind, and provide a path to reinvention, resilience, and a meaningful life. In Beyond the Mat, physician, executive, and yoga instructor Julie Rosenberg reveals how the essential lessons of the four-thousand-year-old Yoga Sutras contain a relevant framework in which to thrive both personally and professionally.

Whether on the job or at home, we've all yearned for a way to simplify our lives and become more organized. In A Simpler Way, authors Margaret J. Wheatley and Myron Kellner-Rogers use the latest scientific research to develop new structures to help us become more cooperative, creative, and free. By simplifying our individual worlds, Wheatley and Kellner-Rogers explain that we will inevitably increase our self-assurance, resulting in a continuous cycle of creativity, accomplishment, and learning.

When you possess a confident outlook, you perform at your highest level. When you believe in yourself, the people you rely on, and something ultimately greater than yourself, you will be able to do what you once thought was impossible. Confidence is a function of lifestyle, driven by a guiding set of principles. Listen to this audiobook and discover what Tim learned from his grandmother Billye - concepts handed down from the masters of motivation.

A thought-provoking exploration of how people really change their minds, and how persuasion is possible. In Stop Being Reasonable, Eleanor Gordon-Smith weaves a narrative that illustrates the limits of human reason. Here, she tells the stories of people who have radically altered their beliefs - from the woman who had to reckon with her husband's terrible secret to the man who finally left the cult he had been raised in since birth. Gordon-Smith shows how we can change the course of our own lives, and asks: What made someone change course?

From a young Snapchat executive, TV host, and social critic comes an eye-opening guide for a unique generation of dreamers and doers who have been paralyzed by the pressures of life - to pause, press the reset button, and use the power of story to build a radical new life...and a new world.