Business Problem Solving

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

The future may still be unpredictable, but nowadays, disasters are not. We live in a time of constant, consistent catastrophe, where things more often go wrong than they go right. So why do we still fumble when disaster hits? Why are we always one step behind? In The Devil Never Sleeps, Juliette Kayyem lays the groundwork for a new approach to dealing with disasters.

Manager 3.0 is the first-ever management guide for Millennials. They will master crucial skills such as dealing with difficult people, delivering constructive feedback, and making tough decisions - while gaining insight into the four generations in the workplace and how they can successfully bring out the best in each. Packed with interviews and examples from companies like Zappos, Groupon, Southwest Airlines, and Google, Manager 3.0 will help these new managers enhance their unique talents while developing a leadership style all their own.

Mark Schwartz, author of leadership classics A Seat at the Table and The Art of Business Value, reveals a new (empowering) model for the often soul-shattering, frustrating, Kafkaesque nightmare we call bureaucracy. Through humor, a healthy dose of history and philosophy, and real-life examples from his days as a government bureaucrat, Schwartz shows IT leaders (and the whole of business) how to master the ways of the Monkey, the Razor, and the Sumo Wrestler to create a lean, learning, and enabling bureaucracy.

Think differently, be more creative, and catch ideas in the air to solve problems quickly and skyrocket your productivity. People only see what is just visible. Thinking out of the box will empower you see the alternatives that others simply miss out on. Learn how to think out of the box, be known as “idea person”, and solve problems smarter, faster, and better.

In this widely anticipated and deeply researched book, Dr. Donohue, a victim of workplace stress herself, lays out a seven-step solution to give you the tools you need to make communication a cure for workplace stress, not a cause - even (especially) when you're working with a generationally diverse team.

The Art of Strategic Decision-Making will teach you to seize control of your life and make sure your decisions aren’t making you. This book cites years of research and scientific studies about what constitutes a great decision and the factors that will inevitably lead you there. It is an in-depth look at human nature and psychology and why we make decisions in the way we do - for better or for worse. This book is packed with theory, but it is all practical and actionable. Use these mental models and pieces of analysis on your decisions today.

Terrified of making bad decisions and missing great opportunities? Do you question your judgment and doubt your intuition? Your brain is like any other muscle: it needs training to improve. Nobody is born with flawless critical thinking and judgment skills. These skills usually require systematic practice, but you can shortcut the learning curve by learning and mastering the methods of the best thinkers, psychologists, and high achievers.

Consistently effective strategic problem-solving has always been a challenging goal to achieve for leaders. And whether you operate in the business, nonprofit, or policy sector, you've undoubtedly noticed that the problems you face are becoming more complex, multifaceted, and difficult. In The Imperfectionists, a team of veteran executives and strategists deliver an original and compelling examination of what sets exceptional problem solvers apart from the rest of us.

To edge out the competition in today's disruptive environment, you need to ensure that your company is agile - that it can respond to change instantly and effectively. Because fast and furious change is the only thing you can count on in business today. Network expert Michael Arena helped enable GM's legendary turnaround. In this book, he explains how you can transform your own company through the concept of adaptive space.

Современное издание в стильной мягкой обложке с клапанами, на которых вы найдете самые важные цитаты из книги. Качественная белая бумага и большие удобные поля для заметок помогут не потерять нужную информацию и получить от чтения максимум пользы. Обновленный впервые за более чем сорок лет вневременной бестселлер Дейла Карнеги "Как перестать беспокоиться и начать жить" — классика, которая улучшила и изменила личную и профессиональную жизнь миллионов людей. Это одна из самых влиятельных книг в мире, она входит во все списки бестселлеров и переведена почти на все языки.

Did you know that 93 percent of CEOs agree that this skill is more important than your college degree? Amazon's market cap is 1.7 trillion dollars. And it all started when Jeff Bezos used this skill to see a market inefficiency back in the day, before anyone else. Having this skill in your back pocket is like shortcutting Malcom Gladwell's 10,000 hours rule to learning something (who's got time for that?). So, what is it? Nothing complex or fancy. It's critical thinking. This audiobook is dedicated to imparting to you the maxims of how to think critically.

In the 2011 best seller Thinking, Fast and Slow, Daniel Kahneman, an economist and psychologist, writes about the way humans make decisions and judgements in a complex world. In Thinking, Fast and Slow, Kahneman helpfully points out the errors in thinking that people commonly have and fall victim to. He frames them as a series of illusions in a well-organized, direct fashion. Through this work, he enables readers to better make decisions and resist any harmful proclivities they may have.

Do you find yourself aching to break away from the mundane routine of the status quo? Do you often come up with innovative ideas, but soon find yourself dismissing them? Doug shares with you many of the success principles and applications that he developed and tested at the unique Eureka! Ranch, extraordinary techniques that can virtually transform your business.

As a leader, changing your mind has always been perceived as a weakness. Not anymore. In a world that's changing faster than ever, successful leaders realize that a genuine willingness to change their own minds is the ultimate competitive advantage. Drawing on evidence from social science, history, politics, and more, business consultant Al Pittampalli reveals why confidence, consistency, and conviction are increasingly becoming liabilities.

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate.

There are a lot of right leadership strategies and techniques our leaders have been using throughout history. In Leadership Strategies and Tactics Guidebook for Leaders, you will uncover the secrets to exceptional leadership. The books are designed to get you thinking about your own leadership style and what you need to do to enhance your leadership.

Make Time es un manifiesto encantador, una guía amigable que nos ayudará a encontrar la con¬centración y la energía en nuestro día a día. Se trata de dedicar tiempo a lo realmente importante fomentando nuevos hábitos y replanteando los valores adquiridos fruto de la actividad frenética y de la distracción.

What if leaders stripped away all preconceptions about how business operates, allowing the organization to go back to its core and build itself back up to become something new—something so responsive, so innovative and resilient, it becomes virtually non-displaceable in the market? The Regenerative Business sets the stage for what is now only dreamt of by most of today's forward-thinking leaders and paves the path to make it possible.

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.