Business Problem Solving

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

In this revelatory book, Stephen Martin and Joseph Marks explain how in our uncertain and ambiguous world, the messenger is the message. We frequently fail to separate the idea being communicated from the person conveying it, they argue: the status or connectedness of the messenger become more important than the message itself.

What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process.

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.

The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. In today's globalized world, there are no "safe" bets.

Today, we’ll tackle several skills and abilities you should master before you start or run a business. These are: Communication tools and skills that are typically used in the workplace. Too many problems exist in businesses because of miscommunication, delays, and faulty reasoning. Presentation skills. These will come in handy when selling, getting partners, negotiating, or marketing a product or service. We will go over some tips that can boost your presentation skills.

No one knows leadership like Jack Welch, former chairman and CEO of General Electric. Along with his wife and best-selling co-author, Suzy Welch, he explores with Daniel Goleman what it means to be a great leader, and what elements must be present for any leader to be successful. Key elements of emotional intelligence, from self-awareness to the ability to instill core values in a team, are part of that success.

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country.

Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be - a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe - an organization's tendency to stay very busy and completely engaged what it's already doing. Author Patty Azzarello draws on over 25 years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through.

In Curable journalist and health care advocate Travis Christofferson looks at medicine through a magnifying glass and asks an important question: What if the roots of the current US health care crisis are psychological and systemic, perpetuated not just by corporate influence and the powers that be, but by you and me? Curable outlines the future of medicine, detailing brilliant examples of new health care systems that prove we can do better. It turns out we have more control over our health (and happiness) than we think.

It’s comforting to think that we can be successful because we work hard, climb ladders, and get what we deserve, but each of us has been profoundly touched by randomness. Chance is shown to play a crucial role in shaping outcomes across history, throughout the natural world, and in our everyday lives. In The Random Factor, Mark Robert Rank draws from a wealth of evidence, including interviews and research, to explain how luck and chance play out and reveals how we can use these lessons to guide our personal lives and public policies.

Make Time es un manifiesto encantador, una guía amigable que nos ayudará a encontrar la con¬centración y la energía en nuestro día a día. Se trata de dedicar tiempo a lo realmente importante fomentando nuevos hábitos y replanteando los valores adquiridos fruto de la actividad frenética y de la distracción.

Introducing the Five Guiding Principles of the Agile Coach Facilitation Stance, this book is your guide to moving your team forward, even when things get tough. You will learn to lead your team toward effective collaboration by inviting different points of view (even when it creates conflict), remaining unbiased in high-stakes meetings, understanding what the group needs, and navigating difficult interpersonal dynamics.

In QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships. Now Miller takes listeners to the next level to show how they can use the power of the QBQ! and personal accountability every day. When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life.

In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.

Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.

Nem todas as coisas difíceis na vida podem ser facilitadas. Mas é possível tornar mais fácil aquilo que é mais importante. Em Sem esforço, Greg McKeown oferece conselhos práticos para você realizar suas atividades essenciais com mais facilidade e, assim, atingir seus objetivos. Se você trabalha muito mas continua distante de suas metas, quer contribuir mais mas lhe falta energia, vai encontrar neste livro ótimas estratégias para lidar com seus projetos e desafios.

Written for all ages, this short simple story contains a powerful therapeutic metaphor designed to cause change within your personality. Though the story and language is deceptively simple, it would be difficult to give a full description of the process that occurs while reading this book. Embedded in the tale of a young boy's struggle to come to terms with a schoolyard bully is another story of another time. Within this story is yet another layer that gives a healing metaphor to the subconscious of the listener.

You are shrunk to the height of a nickel and thrown in a blender. The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America's best companies, you need to have an answer to this and other puzzling questions. Are You Smart Enough to Work at Google? covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more.

Dr. Adizes’s premise, developed in this book, is that the ideal leader, manager, or executive - ideal in the sense that he can fulfill by himself all the roles necessary for the long- and short-term effectiveness and efficiency of an organization - does not and cannot exist. And that is the problem with contemporary management literature: It presents what the executive should do (because that is what the organization needs), even though no one can do it.