Business Process

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

The importance of social media influencers - or content creators - for businesses cannot be overlooked. They have changed the way we engage with many products and services. But that doesn’t mean that every business that follows this approach gets great results. While some see fantastic returns on their investment, other see little to no return at all. So what makes the vital difference?

From Andy Anderson, founder & CEO of Ultimate You - the innovative fitness, nutrition, and coaching franchise that is transforming lives and minds Down Under - comes a clear, actionable, step-by-step process that will help anyone make dramatic changes in life and health. Anderson himself is a true embodiment of transformation: After years of excessive drinking and wallowing in self-doubt, he found the strength to dramatically improve his health, defeat depression, become a professional athlete, and build a seven-figure business with over sixty staff members and thousands of clients.

On January 21, 2017, millions of protestors took part in the Women's March, and many of them created a "sea of pink" when they wore knitted pink "pussyhats" in record numbers. The pussyhat swiftly found its place on the cover of Time and The New Yorker, and it ultimately came to symbolize resistance culture. Creator of the Pussyhat Project, Krista Suh, took an idea and built a worldwide movement and symbol in just two months. But like so many women, Krista spent years letting her fears stop her from learning to live by her own rules.

Ever wonder how your competition grew their business and keeps kicking your butt when you have an equal or better product or service? You might think putting in more hours and seeing as many potential clients as possible may be the answer, because nobody’s gonna outwork you! You might see success until the work-life imbalance kicks in.

Where most leaders struggle with accomplishing their goals and getting buy-in from their teams, this book provides a methodology that will help any leader guide their team successfully. Leadership takes many forms in many different environments. Leaders come in all shapes and sizes, too. No matter the environment or who you are as a leader, one thing is for certain: Effective leadership is not a matter of personality or circumstances. It is a process that is applicable to every leader of every stripe in every environment.

If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully. The Workplace Writer's Process is filled with actionable advice you can use immediately to finish more projects in less time and create content. Buy it today to invest in your career success.

This expert guide leads you through the process of improving operations building supply networks, increasing revenue, reimagining business models, and providing added value to customers, stakeholders, and society.

Modern adult life is complex, especially for those whose working lives dominate their mental and emotional space. Many of us spend more time at work than at any other activity; it’s there we’re often forced to deal with our own and others’ emotional issues. These issues often lead to major problems in organizations, erode individual well-being, create toxic and even dangerous environments—and impact rates of retention and productivity.

What is turnover costing your company? Is your team disengaged? Is the cycle of hiring, onboarding, firing, or replacing employees distracting from your business goals? You know workplace culture is about more than a free coffee mug or wearing jeans on Fridays, but you’re lacking a solid process to assist with creating an environment where employees are invested and committed to excellence.

Starting your first job in politics can be intimidating. Carlos M. Cruz knows this firsthand. Now, after a 30-year career in the highest levels of state and local government, Carlos' new book is here to be the guide he didn't have. The Business of Politics series is the missing piece in the genres of both self-help and business success. If your profits depend on politics (trust us, they do) - then this is the right series for you.

People don't always communicate well. It's a fact of life. But you don't have to be a helpless witness or participant in a conversation that steadily unravels into misunderstandings, confusion, and even hostility. You can take charge - and you can make a difference! Breakthrough Communication provides easy-to-implement strategies for virtually any business situation, whether it's one-on-one or within a group.

America faces a new culture war. It is not a war about guns, abortions, or gays; rather it is a war against the creeping changes to our entrepreneurial culture, the true bedrock of who we are as a people. The new culture war is a battle between free enterprise and social democracy. Many Americans have forgotten the evils of socialism and the predations of the American Great Society's welfare-state programs.

In the spirit of Machiavelli's classic work on statecraft and government, Dick Morris, the modern equivalent of confidante and consigliere to the head of state, explains how to succeed and win when navigating the corridors of contemporary power.

Do you want to become a Firefighter? The Fire Service attracts more candidates than ever but this "insiders" guide will help you get the career you want! We will provide you with insider tips and advice brought to you by current serving Fire Officers to show you how to get into one of the most exciting and sought after careers around.

How 2 Become a Police Officer: The Ultimate Guide to Passing the Police Selection Process (New Competencies) is the most up-to-date guide available for anyone aspiring to become a UK police officer. This guide has been narrated in conjunction with current serving police officers and police assessment trainers to bring you the very latest recruitment tips and advice based on the new core competencies of serving the public, openness to change, service delivery, public service, professionalism, decision making, and working with others.

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.

What Is Consciousness: The Factor Creating the Law of Limitation is an eye-opening investigation of how what we know limits our power to know the unknown. Have you ever wondered why some people know what you do not? Why you have to read books, research an issue, practice a project, or scientifically study a subject to know something that some can explain spontaneously using intuitive reasoning? For instance, you may have waited to watch others' experiences before deciding to take precautions to protect your kin and kith from COVID-19.

In this book, author and consultant Brent Trenholm guides his listeners to examine their leadership style and to be open to take corrective action to plug the profit leaks in their businesses. Through research, experience, and case studies, Trenholm offers practical suggestions to reduce operating costs by streamlining management, communication, sales, accounting, and operations, and to deliver what is promised to the customer.

Descubre los secretos de las empresas líderes y obtén la ventaja competitiva que siempre has buscado. ¡Alcanza la excelencia operativa y conviértete en un líder imbatible en tu sector!