Business Professional

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

The Emperor of Scent tells of the scientific maverick Luca Turin, a connoisseur and something of an aesthete who wrote a bestselling perfume guide and bandied about an outrageous new theory on the human sense of smell. Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.

When Hugh Hefner quit his job at Esquire to start a magazine called Playboy, he didn't just want to make money, he wanted to make dreams come true. In this wise and penetrating biography, intellectual historian Steven Watts looks at what Hugh Hefner went on to become and how he took America with him. Hefner became one of the most hated and envied celebrities in America, standing just barely on the wrong side of decency - with as many as seven million subscribers to his magazine.

New York Times best-selling author and Pulitzer Prize finalist Arthur Herman pens this fascinating look at how two businessmen turned the U.S. into a military powerhouse during World War II. In 1940, FDR asked General Motors CEO William Knudsen to oversee the production of guns, tanks, and planes needed for the war. Meanwhile, industrialist Henry J. Kaiser presided over the building of “Liberty ships” - vessels that came to symbolize America’s great wartime output.

In Jimmy Buffett: A Good Life All the Way, acclaimed music critic Ryan White has crafted the first definitive account of Buffett's rise from singing songs for beer to his emergence as a tropical icon and CEO behind the Margaritaville industrial complex, a vast network of merchandise, chain restaurants, resorts, and lifestyle products all inspired by his sunny but disillusioned hit "Margaritaville".

Based on more than 40 interviews with Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

Svayam apna bhaagya gadhne vaale Dhirubhai Ambani munh mein chaandee ka chammach lekar nahin janmen the. Lekin aaj ve hamaare desh ke sabse bade udyamee maane jaate hain. Aaj bhartiya audyogik itihaas ko ek naye disha dene ka shrey Dhirubhai Ambani ko jaata hai. Jinhone audyogik saamraajya ko vaastav mein vaishavik roop diya. Bhartiya sheyar baajaar mein samsanyojak sanskriti ko ek naya roop dene vaale Dhirubhai ne karodon logon ko khudra nivesh baajaar kee or najar daudaane ke liye majboor kiya.

In this path-breaking and genre-defying book, Parmesh Shahani - vice president at Godrej Industries Ltd - draws from his decade-long journey in the corporate world as an out and proud gay man to make a cogent case for LGBTQ inclusion and lay down a step-by-step guide to reshaping office culture in India.

Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.

When George McCullagh bought The Globe and The Mail and Empire and merged them into the Globe and Mail, the charismatic 31-year-old high school dropout had already made millions on the stock market. It was just the beginning of the meteoric rise of a man widely expected to one day be prime minister of Canada. But the charismatic McCullagh had a dark side. Dogged by the bipolar disorder that destroyed his political ambitions and eventually killed him, he was all but written out of history.

This book chronicles my 30-plus years in the transportation industry. Starting as a taxi driver during a transit strike, to driving Long Combination Vehicles, measuring over 120 feet long, weighing over 130,000 lbs. My travels have taken me to all of the lower 48 states, and all Canadian provinces except Newfoundland. Some of the stories are quite humorous, others are quite tragic. All have had a lasting effect on me.

Once the unrivaled titan of social media, Facebook held a singular place in culture and politics. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world. Inside and outside the company, Facebook extolled its products as bringing people closer together and giving them voice. But in the wake of the 2016 election, even some of the company’s own senior executives came to consider those claims pollyannaish and simplistic.

Author of The Kennedys at War and The Lion’s Pride, Edward J. Renehan, Jr. presents a fascinating biography of one of the most hated and most admired American entrepreneurs of all time. Here, he sheds light on Wall Street magnate Jay Gould and his frequently overshadowed creativity. Gould was the quintessential robber baron and the original modern businessman whose financial examples persist even today.

Gates' Business @ the Speed of Thought is one of audible.com's most popular programs. This is one investment that will pay consistent dividends. Download it for your commute.

As a manager, you are prepared to face any challenge when it comes to the work at hand, but you may not be ready to overcome a hostile work environment, a catastrophic disruption in workflow, or any other of a multitude to challenges that can arise, seemingly from nowhere.

As cofounder of KISS, America's number one gold-record award-winning group of all time, Simmons knows the thrill and seduction of power firsthand. But gold records alone don't equal power. The decisions you make once you attain a certain level of success are what separate the pretenders from the pantheon. Inspired by Niccolo Machiavelli's The Prince, Simmons offers his unique take on the dynamics of power in every realm of life, from the bedroom to the boardroom, to the world of rock, celebrity, and social media, to politics.

If you had the resources to accomplish something great in the world, what would you do? Legendary investor Warren Buffett posed this challenge to his son in 2006, when he announced he was leaving the bulk of his fortune to philanthropy. So, Howard G. Buffett set out to help the most vulnerable people on Earth - nearly a billion individuals who lack basic food security. And Howard has given himself a deadline: 40 years to put more than $3 billion to work on this challenge.

In Breaking Free: A Guide to Achieving Personal and Professional Freedom as a Lawyer, Gary Miles invites you on a transformative journey. This book is a compass for those seeking contentment, success, and freedom within their law practice. It is written by a legal sage with over four decades of experience. The legal world often feels like a maze of challenges, pressures, and limitations. Gary Miles, drawing from his wealth of knowledge as a trial lawyer, managing partner, and success coach, has distilled the essence of these challenges into 12 prisons of the mind.

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism.