Business Professional

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

The workplace is a magnet for clutter and mess. Who hasn't felt drained by wasteful meetings, disorganized papers, endless emails, and unnecessary tasks? These are the modern-day hazards of working, and they can slowly drain the joy from work, limit our chances of career progress, and undermine our well-being. There is another way. In Joy at Work, best-selling author and Netflix star Marie Kondo and Rice University business professor Scott Sonenshein offer stories, studies, and strategies to help you eliminate clutter and make space for work that really matters.

In 2006, hedge fund manager John Paulson realized something few others suspected - that the housing market and the value of subprime mortgages were grossly inflated and headed for a major fall. Paulson's background was in mergers and acquisitions, however, and he knew little about real estate or how to wager against housing. He had spent a career as an also-ran on Wall Street. But Paulson was convinced this was his chance to make his mark. He just wasn't sure how to do it. Colleagues at investment banks scoffed at him and investors dismissed him.

An expert, story-driven account of how Coinbase won the cryptocurrency game and set itself up to lead the future of banking and blockchain-based trading. This is the story of the people who made Coinbase, per PitchBook, “one of the most valuable startups in the US,” including the stoic, preppy founder and CEO Brian Armstrong and the bitcoin-obsessed former lumberjack Olaf Carlson-Wee, who turned their backs on the first generation of wild-eyed Bitcoin prophets to build something more profound and practical.

Listen to the incredible national best seller that is changing people's lives - and increasing their net worth. Also available: The Millionaire Mind.

Thrust into a life and family that neither of them were looking for, Gabi Jacobs and Terrence Whitaker decide that they'll just make the best of it, because the have most important ingredient: love. Through the ashes of their failed romantic relationship, they're able to form a different type of bond, one that allows them to effectively co-parent their daughter, and even become friends. Constantly pulled together by chance and circumstance, will Gabi and Terrence decide to embark on a journey to finish what they started, or will they decide that it's best to leave the past in the past?

Whether you're a leader of ten, a hundred, or many more, there's no one more important to lead than yourself. If you're not leading yourself, why would anyone else want to follow you? Ryan Leak speaks to thousands of leaders every year, and he has learned that the most successful people have taken ownership of their own development—and in order to realize your potential, you need to fully understand yourself.

Whale Hunt in the Desert divulges the unbridled lengths to which casinos go to bag the world's biggest gamblers - the whales. This definitive exposé reveals the shrouded world of ultra-high rollers and the Faustian pacts they forge with their hosts, the casino representatives whose job it is to part them from their fortunes. Private jets, penthouses, personal chefs, show-up money, rebates on losses, and the most beautiful women on Earth - nothing is too excessive.

How can effective project management transform not just outcomes but entire organizations? In a world of constant change, mastering project management is more crucial than ever. This guide explores key principles from the Project Management Body of Knowledge (PMBOK) to Agile methodologies, helping professionals lead projects with confidence. Covering core concepts like the triple constraint—scope, time, and cost—and the impact of stakeholder engagement, it reveals how communication and collaboration drive project success.

The Promises of Giants is an exploration of the practices and behaviours that define transformational leadership. It is a challenge, not only to those in named positions of power but to anyone who aspires to make a difference in their environment. A challenge to act decisively to influence the world in a positive way. From socio-political chaos and workplace disruption to the climate change crisis, we have never needed people with the skill and will to collaborate to create a better world more than now.

In 1975, five young employees of a sclerotic William Morris agency left to start their own strikingly innovative talent agency. In the years to come, Creative Artists Agency would vault from its origins in a tiny office on the last block of Beverly Hills to become the largest and most imperial, groundbreaking, and star-studded agency Hollywood has ever seen - a company whose tentacles now spread throughout the world of movies, music, television, technology, advertising, sports, and investment banking far more than previously imagined.

Born in Yarmouth, Nova Scotia, Mandy Rennehan began her business career at the age of ten by catching bait and selling it to local fishermen. She was so good at her job, she knew she wanted to be her own boss one day. At the age of seventeen, Rennehan decided to strike out on her own, so she packed a hockey bag full of her belongings and fled to Halifax, where she began cold calling construction companies, volunteering to work for free, so she could learn more about contracting and the trades.

Before Bill Gross was known among investors as the Bond King, he was a gambler. In 1966, a fresh college grad, he went to Vegas armed with his net worth ($200) and a knack for counting cards. Ten thousand dollars and countless casino bans later, he was hooked, so he enrolled in business school. The Bond King is the story of how that whiz kid made American finance his casino.

It's not good enough to want it. You've got to know how to get it. Real estate titan, best-selling author, and TV star Donald J. Trump is the man to teach you the billionaire mindset; how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert.

In Winners Dream, Bill McDermott - the co-CEO of the world’s largest business software company, SAP - chronicles how relentless optimism, hard work, and disciplined execution embolden people and equip organizations to achieve audacious goals. Growing up in working-class Long Island, a sixteen-year-old Bill traded three hourly wage jobs to buy a small deli, which he ran by instinctively applying ideas that would be the seeds for his future success.

The New Tycoons: Inside the Trillion Dollar Private Equity Industry That Owns Everything takes the listener behind the scenes of these firms: their famous billionaire founders, the overlapping stories of their creation and evolution, and the outsized ambitions that led a group of clever bankers from small shops operating in a corner of Wall Street into powerhouse titans of capital. This is the story of the money and the men who handle it.

In this riveting memoir, Wade challenges Africans to redefine their narrative, casting aside imposed inferiority to reclaim their innate brilliance. This is not a recounting of poverty and politics. It's an indictment of a world that views Africa as nothing more than a colonial chessboard, with charity acting as the block that keeps Africans stuck. The surprising truth: Africa’s problems are not due to colonialism, corruption, bad leadership, poor skills, or a lack of education. It’s something much bigger, and yet it’s only been visible to entrepreneurs...until now.

No one knew it when their experiment began, but without any particular genius or acumen, the motley cast of billionaires and hucksters behind the modern Premier League struck gold. Pretty soon, everyone wanted to try their luck, from Russian oligarchs to Emirati sheikhs, American tycoons, and Asian Tiger titans. Some succeeded beyond their wildest dreams. Some lost everything. Today, players are sold for tens of millions, clubs are valued in the billions, and games are beamed out to nearly 200 countries, all while the league struggles to preserve its English soul.

Osez entreprendre pour enfin accéder à la vie dont vous avez toujours rêvé ! Le premier livre d'Eric Larchevêque, le juré star de l’émission Qui veut être mon associé ? sur M6 qui a inspiré et coaché des centaines d’entrepreneurs.

This audiobook includes biographies on the following men: Benjamin Franklin, Nikola Tesla, Henry Ford, J.P. Morgan, John D. Rockefeller, and Thomas Edison.