Business Research

Reclaim Your Author Career is the insightful guide you’ve been looking for to build a writing life that fits like a glove, brings you the satisfaction you’ve dreamed of, and empowers you to create a life worth celebrating. If you like individualized advice, fresh storytelling strategies, and deeper self-knowledge, then you’ll love Claire Taylor’s revolutionary approach to unlocking the creative life you deserve.

Anyone who regularly deals with work-related writing deadlines knows the kind of paralysis that can take over when there's too much to accomplish and not enough time to compose a clear sentence. This indispensable guide reveals the easy, efficient, and confidence-building four-part process for keeping up and being productive—even under tight time constraints and concentration-sapping obstacles.

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

Wie du ein professionelles Buchkonzept erstellst. Welches Buch steckt in dir? Hast du dir schon lange vorgenommen, endlich dein eigenes Buch zu schreiben? Oder möchtest du einen professionellen Ratgeber schreiben, um dir als Experte eine Basis zu schaffen und das Vertrauen deiner Leserinnen & Leser aufzubauen? Wenn ja, ist dieses Hörbuch der erfahrenen Autorin Ulrike Luckmann genau das Richtige für dich. Es soll dir helfen, Schreibblockaden zu überwinden, dein Wissen in Struktur zu bringen und den richtigen Weg für deine Veröffentlichung zu finden.

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk—either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

In the future, artificial intelligence will create virtually all of the content we consume. This audiobook reviews how AI is already helping create written content, images, video, and music. It then explains how AI will be a valuable tool for content creators in the short-term. Finally, it discusses the risks and benefits of AI-created content.

Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.

Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.

Every Step Counts helps authors map out the entire journey for marketing a book, including building a platform, starting a website, planning a book launch, drafting a marketing plan, scaling a platform, and much more!

Viele Menschen träumen davon, ein Buch zu schreiben und zu veröffentlichen, doch nur wenige realisieren es. Die Gründe hierfür sind vielfältig. Doch damit dir das nicht passiert, begleitet dich Daniela Landgraf in diesem Hörbuch dabei, innerhalb von 84 Tagen dein eigenes Buch zu schreiben.

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

Allzu oft scheint es so, dass alles, was der einzelne Mensch tun kann, um die Welt, Eisbären, Wale und den Regenwald zu retten, der Kauf von nachhaltigen und fairen Produkten ist. Aber reicht es wirklich, wenn die Pizza Bio ist? Ganz gleich, wie viel grünes Wachstum, grüne Technologie oder Mobilität wir entwickeln – ein "weiter so" wird es nicht geben können. Bleibt die Frage: Wie geht’s weiter?