Business Research

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

7 étapes pour se lancer en rédaction web et commencer à gagner de l'argent ! Vous aimez lire et écrire ? Vous voulez arrondir vos fins de mois et créer un complément de revenu en toute sécurité, en parallèle de votre job ou à la place ? Saviez-vous que la rédaction web pouvait vous permettre de monétiser votre passion pour l'écriture ?

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

Der Bestseller vom Business Storyteller Thomas Pyczak! Wir lieben Geschichten. Sie unterhalten, berühren, begeistern – und bleiben im Gedächtnis haften. Wer gut erzählen kann, der wirkt souverän, überzeugend und versteht es, Menschen mitzunehmen. Auch im Business geht es nicht ohne Storytelling – oft spielt es sogar eine entscheidende Rolle. Gute Geschichten helfen, Kunden zu gewinnen, Investoren zu überzeugen oder eine Beförderung zu bekommen. Thomas Pyczak glaubt, dass Storytelling eine Schlüsselfähigkeit für jeden ist, der erfolgreich sein möchte.

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Persuasion is a technique that you use on a daily basis, but how persuasive are you? Are you getting what you are seeking when attempting to persuade others? If not, it is time to start working on your ability to persuade. It is often thought that persuasion, and the techniques that fall under it, is only used for selfish reasons, but this is not true. In fact, being good at persuasion is needed to get ahead at work, form friendships, and even when interacting with strangers.

Hoy en día es factible lograr mayor riqueza integral siguiendo determinados patrones. La prosperidad (bienestar emocional y económico) es una ciencia con técnicas probadas. Este libro las expone de forma asequible mediante dieciséis desafíos específicos. En un mercado de libre competencia, gran parte del éxito consiste en saber aplicar pautas de conducta que eleven nuestro nivel de cotización.