Business Research

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

Our book provides you with the top ten mistakes authors commonly make at interviews and gives you practical tips on how to avoid them. From preparing adequately by researching the interviewer and their audience, to staying authentic and avoiding complex jargon, we cover it all.

Reclaim Your Author Career is the insightful guide you’ve been looking for to build a writing life that fits like a glove, brings you the satisfaction you’ve dreamed of, and empowers you to create a life worth celebrating. If you like individualized advice, fresh storytelling strategies, and deeper self-knowledge, then you’ll love Claire Taylor’s revolutionary approach to unlocking the creative life you deserve.

With Amazon's growing power in both bookselling and publishing, considering where and how we get our books is more important now than ever. The simple act of putting a book in a reader's hands—what booksellers call handselling—becomes a catalyst for an exploration of the moral, financial, and political pressures all indie bookstores face.

¿Estás utilizando inteligentemente toda la data recopilada y almacenada? En un escenario de feroces transformaciones digitales, debemos ser capaces de ayudar a nuestras organizaciones a salir airosas de estos cambios y ser competentes al desarrollar empresas basadas en datos (data driven). No se trata de trabajar con hojas de cálculo u otros mecanismos tradicionales, sino de emplear una gestión eficaz de los datos que genere enormes beneficios para las instituciones y para todo aquel que emprenda en el mundo de hoy.

"Top Ten Steps to Build an Engaged Reader Community," the ultimate guide for authors who want to connect with their audience and create a supportive network. Learn how to define your target audience, master social media engagement, start a captivating blog, offer exclusive content, interact with readers, host virtual events, collaborate with other authors, create a compelling newsletter, encourage user-generated content, and show appreciation.

With practical tips on defining your target audience, establishing a website, creating a blog, building an email list, utilizing social media, attending events and conferences, collaborating with other authors, offering free content, and being consistent, this guide has everything you need to build and maintain a strong author platform. By following the advice of successful authors and marketing experts, you'll learn how to attract readers, establish yourself as an authority in your field, and promote your work effectively.

Are you a self-published author looking to expand your reach beyond Amazon? In "Beyond the Amazon Bubble," we uncover why Amazon exclusivity may not be the best path for every writer. Explore the world outside Amazon, where diverse platforms and bookstores await potential readers. Learn to stand out amidst Amazon's book saturation, navigate exclusivity's limitations, and stay informed about Amazon's evolving policies. Understand Amazon Publishing's impact and review policies while gaining insights into algorithms and discoverability strategies.

Most writers want to sell more books, but with over 20 million books on the market, you need to adopt techniques and methods that help do that. Here are a number of things to do that will move you further along your goal of more book sales. Some are quick and easy, some are more difficult and long-term, but the more you do, the better your chances of sales improvement.

Being the author of a published book unquestionably establishes authority, and today's non-fiction books might easily be referred to as the new business cards. The reason for being an author in the modern world is no longer about earning royalties but about establishing your brand by positioning you as an expert in your field.

This essential guide tackles the most common challenges writers face, including rejection, editing, marketing, distribution, audience building, time management, and legal issues like copyright infringement. Our expert advice will help you navigate the complex world of publishing and achieve success. Plus, we'll guide you through the formatting process, even for eBooks that need to work on multiple devices and software.

Are you struggling to create a sales pitch that really resonates with your audience? Look no further than "Top Ten Things to Consider for a Great Sales Pitch"! This ultimate guide will take you through the ten most important steps to creating a sales pitch that will grab your target audience's attention and convince them to buy your book.

Everything you need before you embark on your writing journey and career in this short and easy to follow guide. Jack Freestone has been self publishing for over twenty years and has tried most options out there. Essential tips on everything from how to overcome self-doubt, to free marketing and self-promotion options. This is the guide you need from a very experienced author.

This book highlights the benefits of indie publishing, including higher royalties, faster publishing timelines, the ability to target niche markets, and global distribution through online retailers. If you want more control over your book's content and the ability to reach listeners worldwide, Top Ten Advantages Indie Authors Have Over Traditional Authors is a must-listen. Get your copy today and start your journey towards independent publishing success!

¿Vivir de lo que escribes es posible? El escritor emprendedor tendrá que saber identificar su público objetivo, diseñar una propuesta de valor y atraer y retener fans en redes sociales. Es preciso que sepa construir su marca personal y maneje el email marketing. Si todo eso se te hace un mundo, este es tu libro. Aquí vas a encontrar todo lo que necesitas saber para—ahora sí—poder vivir de lo que escribes. Ana González Duque te muestra paso a paso cómo conseguir resultados tangibles con tu blog de escritor, cómo ha conseguido ella reducir al mínimo su jornada laboral para dedicarse a escribir.

Jerry Minchey has sold more than 50,000 books. His first book earned him almost $70,000, and he made more than $50,000 on his second book. You can’t do this in today’s competitive market without knowing Amazon’s new rules for 2023 and the latest techniques that work to market books like magic.

The $100K Book Strategy is a step-by step guide that will teach you how you can create a six-figure self-publishing business by crafting teachable content into a book format that you can publish with the world. It’s no secret our world has changed dramatically over the last few years, as people worldwide struggle to adapt to our changing environment. Whether it’s to eat healthier, learn to crochet, make money, build confidence, learn to garden, lose weight, or create an online business, people are hungrier than ever to improve their lives.

Der Longseller zum Thema Relevanz – von einem der bekanntesten Kommunikationstrainer Deutschlands. Was ist Relevanz? Wie wird Relevanz gesellschaftlich konstruiert? Wie extrahiere ich, was für mich persönlich relevant ist? Wie finde ich meine eigene Relevanz? Und vor allem: Wie formuliere ich meine eigenen Botschaften so, dass sie für andere relevant werden? Das sind die zentralen Fragen, denen sich René Borbonus in diesem Buch widmet. Relevanz ist eine Grundvoraussetzung für Aufmerksamkeit.

In a world where tales are brought to life not only through words on paper but by the very voices that weave them, the art of audio book narration has taken center stage. As an author, you've crafted a masterpiece, and poured your heart and soul into every word, and now is the time to bring your story to life! That's precisely where The Author's Guide to Narrating Your Own Audiobooks by Michael Goodrick steps in as the shining beacon in this endeavor.

Z世代を中心に、コスパならぬ「タイパ」(時間対効果)の追求が当たり前となった。