Business Research

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

Wie du ein professionelles Buchkonzept erstellst. Welches Buch steckt in dir? Hast du dir schon lange vorgenommen, endlich dein eigenes Buch zu schreiben? Oder möchtest du einen professionellen Ratgeber schreiben, um dir als Experte eine Basis zu schaffen und das Vertrauen deiner Leserinnen & Leser aufzubauen? Wenn ja, ist dieses Hörbuch der erfahrenen Autorin Ulrike Luckmann genau das Richtige für dich. Es soll dir helfen, Schreibblockaden zu überwinden, dein Wissen in Struktur zu bringen und den richtigen Weg für deine Veröffentlichung zu finden.

Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world.

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk—either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore.

Richard Charkin's experience as a publisher is unique among his generation. Over the past half century he has been (at different times) a scientific and medical publisher, a journal publisher, a digital publisher and a general publisher. He has worked for family-owned, publicly-owned, and university-owned companies and start-ups. In this memoir he uses his unrivaled experience to illustrate the profound changes that have affected the identity and practices but not the purpose of publishing.

One of the keys to success in dropshipping is finding the right product. Not just any product - but the right product for you. Once you’ve planned out what you need to do and learned the dropshipping process, the next step is to source out products. Now, you can’t just choose any product. You have to find the products for your brand. How do you know which products are the right choice? With this guide, you’ll learn what you need to research which products to choose for your brand whilst maximizing your profit marging.

Been thinking about trying Dropshipping but don’t know what to sell? Have already started but looking for more profitable items? Learn what you need to get started! A lot of people have tried Dropshipping, but not all have found success. It’s not that it’s not profitable, or that some don’t have what it takes. Everyone has what it takes - The secret is in the planning. With this guide, you’ll learn what you need to research which products to choose for your brand whilst maximizing your profit marging.

Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.

Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.

Every Step Counts helps authors map out the entire journey for marketing a book, including building a platform, starting a website, planning a book launch, drafting a marketing plan, scaling a platform, and much more!

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.

China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.

If you want to learn how to write and sell erotica, this is the only book you will ever need. This book will teach you how to write and sell dirty stories in a simple and amusing fashion. If you don't like the occasional dirty joke - this isn't for you. This book goes over every last detail of the self-publishing process on Amazon while paying special attention to the hot selling erotica genre. Amanda Lennox shares every dirty little tip and trick she has developed while building her successful, full time word-porn business!

Der Longseller zum Thema Relevanz – von einem der bekanntesten Kommunikationstrainer Deutschlands. Was ist Relevanz? Wie wird Relevanz gesellschaftlich konstruiert? Wie extrahiere ich, was für mich persönlich relevant ist? Wie finde ich meine eigene Relevanz? Und vor allem: Wie formuliere ich meine eigenen Botschaften so, dass sie für andere relevant werden? Das sind die zentralen Fragen, denen sich René Borbonus in diesem Buch widmet. Relevanz ist eine Grundvoraussetzung für Aufmerksamkeit.

Z世代を中心に、コスパならぬ「タイパ」(時間対効果)の追求が当たり前となった。