Business Research
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- Auteur(s): Allison Hartsoe
- Narrateur(s): Allison Hartsoe
- Durée: 6 h et 7 min
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For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- Narrateur(s): Allison Hartsoe
- Durée: 6 h et 7 min
- Date de publication: 2022-09-14
- Langue: Anglais
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For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones....
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Prix courant: 25,00$ ou 1 crédit
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Auteur(s): Matt Britton
- Narrateur(s): Joe Knezevich
- Durée: 5 h et 30 min
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Narrateur(s): Joe Knezevich
- Durée: 5 h et 30 min
- Date de publication: 2020-07-27
- Langue: Anglais
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Wallet Allocation Rule
- Winning the Battle for Share
- Auteur(s): Timothy Keiningham, Lerzan Aksoy, Luke Williams, Autres
- Narrateur(s): Christopher Kipiniak
- Durée: 5 h et 48 min
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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.
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The Wallet Allocation Rule
- Winning the Battle for Share
- Narrateur(s): Christopher Kipiniak
- Durée: 5 h et 48 min
- Date de publication: 2020-07-27
- Langue: Anglais
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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Marketing für Unternehmer
- Buch schreiben leicht gemacht
- Auteur(s): Ulrike Luckmann
- Narrateur(s): Sabine Bonneck
- Durée: 5 h et 18 min
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Wie du ein professionelles Buchkonzept erstellst. Welches Buch steckt in dir? Hast du dir schon lange vorgenommen, endlich dein eigenes Buch zu schreiben? Oder möchtest du einen professionellen Ratgeber schreiben, um dir als Experte eine Basis zu schaffen und das Vertrauen deiner Leserinnen & Leser aufzubauen? Wenn ja, ist dieses Hörbuch der erfahrenen Autorin Ulrike Luckmann genau das Richtige für dich. Es soll dir helfen, Schreibblockaden zu überwinden, dein Wissen in Struktur zu bringen und den richtigen Weg für deine Veröffentlichung zu finden.
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Marketing für Unternehmer
- Buch schreiben leicht gemacht
- Narrateur(s): Sabine Bonneck
- Durée: 5 h et 18 min
- Date de publication: 2022-03-02
- Langue: Allemand
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Wie du ein professionelles Buchkonzept erstellst. Welches Buch steckt in dir? Hast du dir schon lange vorgenommen, endlich dein eigenes Buch...
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Prix courant: 6,13$ ou 1 crédit
Prix réduit: 6,13$ ou 1 crédit
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- Auteur(s): Rick Delisi, Dan Michaeli
- Narrateur(s): Rick Delisi
- Durée: 5 h et 35 min
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Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world.
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- Narrateur(s): Rick Delisi
- Durée: 5 h et 35 min
- Date de publication: 2021-12-21
- Langue: Anglais
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Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Science Not Sorcery
- Behavioral Economics for Marketers
- Auteur(s): Rebecca L. Sullivan
- Narrateur(s): Rebecca L. Sullivan
- Durée: 10 h et 1 min
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Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.
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Science Not Sorcery
- Behavioral Economics for Marketers
- Narrateur(s): Rebecca L. Sullivan
- Durée: 10 h et 1 min
- Date de publication: 2023-06-14
- Langue: Anglais
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Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Auteur(s): Chris Bevolo
- Narrateur(s): Mike Stanley
- Durée: 9 h et 30 min
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On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Narrateur(s): Mike Stanley
- Durée: 9 h et 30 min
- Date de publication: 2022-07-26
- Langue: Anglais
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The new Joe Public will spark conversation about how the future of health and healthcare in the U.S. might emerge, and how we might want to prepare for—or even change—that future....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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Winning Digital Customers
- The Antidote to Irrelevance
- Auteur(s): Howard Tiersky
- Narrateur(s): Howard Tiersky
- Durée: 10 h et 51 min
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
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Winning Digital Customers
- The Antidote to Irrelevance
- Narrateur(s): Howard Tiersky
- Durée: 10 h et 51 min
- Date de publication: 2022-05-31
- Langue: Anglais
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant....
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Prix courant: 24,75$ ou 1 crédit
Prix réduit: 24,75$ ou 1 crédit
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Auteur(s): Marta L. Tellado
- Narrateur(s): Molly Parker Myers
- Durée: 9 h et 13 min
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You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk—either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore.
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Narrateur(s): Molly Parker Myers
- Durée: 9 h et 13 min
- Date de publication: 2022-09-20
- Langue: Anglais
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In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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My Back Pages
- An Undeniably Personal History of Publishing 1972-2022
- Auteur(s): Richard Charkin, Tom Campbell
- Narrateur(s): Richard Charkin
- Durée: 7 h et 39 min
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Richard Charkin's experience as a publisher is unique among his generation. Over the past half century he has been (at different times) a scientific and medical publisher, a journal publisher, a digital publisher and a general publisher. He has worked for family-owned, publicly-owned, and university-owned companies and start-ups. In this memoir he uses his unrivaled experience to illustrate the profound changes that have affected the identity and practices but not the purpose of publishing.
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My Back Pages
- An Undeniably Personal History of Publishing 1972-2022
- Narrateur(s): Richard Charkin
- Durée: 7 h et 39 min
- Date de publication: 2024-05-03
- Langue: Anglais
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Richard Charkin's experience as a publisher is unique among his generation. Over the past half century he has been (at different times) a scientific and medical publisher, a journal publisher, a digital publisher and a general publisher.
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Prix courant: 25,00$ ou 1 crédit
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Walking Papers
- The Accident That Changed My Life, and the Business That Got Me Back on My Feet
- Auteur(s): Francesco Clark
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 7 min
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Francesco Clark was a 24-year-old with a bright future when he went to the Hamptons for the weekend. A nocturnal dive into the pool's shallow end changed everything. Paralyzed from the neck down, doctors announced that he'd never move from his bed or breathe without assistance. But Francesco fought back....
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Walking Papers
- The Accident That Changed My Life, and the Business That Got Me Back on My Feet
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 7 min
- Date de publication: 2010-09-07
- Langue: Anglais
- Francesco Clark was a 24-year-old with a bright future when he went to the Hamptons for the weekend. A nocturnal dive into the pool's shallow end changed everything....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Dropshipping: 2 Books in 1
- The A-Z Guide on the Art of Product Research and Creating Passive Income and Financial Freedom with E-commerce and Shopify and Scaling It with Social Media Marketing, SEO, Blogging, and Instagram
- Auteur(s): Income Mastery
- Narrateur(s): Michael Tingle
- Durée: 6 h et 17 min
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Been thinking about trying Dropshipping but don’t know what to sell? Have already started but looking for more profitable items? Learn what you need to get started! A lot of people have tried Dropshipping, but not all have found success. It’s not that it’s not profitable, or that some don’t have what it takes. Everyone has what it takes - The secret is in the planning. With this guide, you’ll learn what you need to research which products to choose for your brand whilst maximizing your profit marging.
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Dropshipping: 2 Books in 1
- The A-Z Guide on the Art of Product Research and Creating Passive Income and Financial Freedom with E-commerce and Shopify and Scaling It with Social Media Marketing, SEO, Blogging, and Instagram
- Narrateur(s): Michael Tingle
- Durée: 6 h et 17 min
- Date de publication: 2020-02-18
- Langue: Anglais
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Been thinking about trying Dropshipping but don’t know what to sell? Have already started but looking for more profitable items? Learn what you need to get started! Listen to find out more....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Say the Magic Words
- How to Get What You Want from the People Who Have What You Need
- Auteur(s): Lynette Padwa
- Narrateur(s): Matilda Novak
- Durée: 3 h et 30 min
- Version abrégée
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Say the Magic Words is your passport to mastering these daily encounters. You'll find the most effective way to get what you want and need, and know what not to say and do. The insights and information come directly from the pros, people who have spent years in their particular line of work, and their advice is entertaining and unnervingly candid.
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Say the Magic Words
- How to Get What You Want from the People Who Have What You Need
- Narrateur(s): Matilda Novak
- Durée: 3 h et 30 min
- Date de publication: 2005-08-12
- Langue: Anglais
- It takes more than good social skills to get what you want from your child's teacher, your hairdresser, mechanic, hotel reservation agent and more....
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Prix courant: 22,19$ ou 1 crédit
Prix réduit: 22,19$ ou 1 crédit
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Grant Writing Basics and Beyond
- Auteur(s): Vanessa S. ONeal
- Narrateur(s): Lisa Stewart
- Durée: 1 h et 46 min
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Grant Writing Basics and Beyond is the ultimate guide to developing successful grant proposals. Whether you're a nonprofit professional, a researcher, or a community organizer, this comprehensive resource will equip you with the tools and strategies you need to secure funding for your important projects. From identifying funding opportunities to crafting a compelling narrative that captures the attention of funders, this book covers all aspects of the grant writing process.
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Grant Writing Basics and Beyond
- Narrateur(s): Lisa Stewart
- Durée: 1 h et 46 min
- Date de publication: 2024-09-20
- Langue: Anglais
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Grant Writing Basics and Beyond is the ultimate guide to developing successful grant proposals.
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Auteur(s): Money Mastery Teacher
- Narrateur(s): Jonathan Frazier
- Durée: 2 h et 24 min
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Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Narrateur(s): Jonathan Frazier
- Durée: 2 h et 24 min
- Date de publication: 2019-09-25
- Langue: Anglais
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Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Online Marketing for Busy Authors: A Step-by-Step Guide
- Auteur(s): Fauzia Burke
- Narrateur(s): Natalie Hoyt
- Durée: 2 h et 52 min
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Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.
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Online Marketing for Busy Authors: A Step-by-Step Guide
- Narrateur(s): Natalie Hoyt
- Durée: 2 h et 52 min
- Date de publication: 2016-02-29
- Langue: Anglais
- Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities....
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Prix courant: 17,12$ ou 1 crédit
Prix réduit: 17,12$ ou 1 crédit
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Every Step Counts
- Your Guide to the Challenging Path of Marketing a Book
- Auteur(s): David Loy, Chase Neely
- Narrateur(s): Capers Simmons
- Durée: 4 h et 6 min
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Every Step Counts helps authors map out the entire journey for marketing a book, including building a platform, starting a website, planning a book launch, drafting a marketing plan, scaling a platform, and much more!
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Every Step Counts
- Your Guide to the Challenging Path of Marketing a Book
- Narrateur(s): Capers Simmons
- Durée: 4 h et 6 min
- Date de publication: 2024-02-08
- Langue: Anglais
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Every Step Counts helps authors map out the entire journey for marketing a book.
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Auteur(s): Russell Glass, Sean Callahan
- Narrateur(s): A.T. Chandler
- Durée: 6 h et 13 min
- Version intégrale
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Narrateur(s): A.T. Chandler
- Durée: 6 h et 13 min
- Date de publication: 2020-07-27
- Langue: Anglais
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The Big Data-Driven Business makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Auteur(s): Savio Chan, Michael Zakkour
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
- Version intégrale
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Au global
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Histoire
China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
- Date de publication: 2020-07-27
- Langue: Anglais
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Persuasion: Dark Psychology - Techniques to Master Mind Control, Manipulation & Deception (Persuasion, Influence, Mind Control)
- Auteur(s): Robert Moore
- Narrateur(s): Todd Eflin
- Durée: 2 h et 7 min
- Version intégrale
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Au global
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Performance
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Histoire
Let me ask you a quick question: imagine what it would be like to be able to control and manipulate anyone you want. How does it feel? Well, that's exactly the purpose of this book: to give you a series of ideas, strategies, and techniques that you can use immediately to control minds....
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Persuasion: Dark Psychology - Techniques to Master Mind Control, Manipulation & Deception (Persuasion, Influence, Mind Control)
- Narrateur(s): Todd Eflin
- Durée: 2 h et 7 min
- Date de publication: 2018-03-22
- Langue: Anglais
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Finally, you too can access the power of personal influence - in less than a couple hours....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Ne plus suivre le balado a échoué
Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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