Business Research
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Auteur(s): Phil P. Barden
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
- Date de publication: 2022-11-15
- Langue: Anglais
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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Prix courant: 22,26$ ou 1 crédit
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
- Date de publication: 2012-03-01
- Langue: Anglais
- The End of Business As Usual explores the complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Auteur(s): Russell Glass, Sean Callahan
- Narrateur(s): A.T. Chandler
- Durée: 6 h et 13 min
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Narrateur(s): A.T. Chandler
- Durée: 6 h et 13 min
- Date de publication: 2020-07-27
- Langue: Anglais
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The Big Data-Driven Business makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Fixation
- How to Have Stuff Without Breaking the Planet
- Auteur(s): Sandra Goldmark
- Narrateur(s): Eva Wilhelm
- Durée: 5 h et 58 min
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Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.
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Fixation
- How to Have Stuff Without Breaking the Planet
- Narrateur(s): Eva Wilhelm
- Durée: 5 h et 58 min
- Date de publication: 2021-05-11
- Langue: Anglais
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Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Auteur(s): Savio Chan, Michael Zakkour
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
- Date de publication: 2020-07-27
- Langue: Anglais
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are....
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Prix courant: 22,26$ ou 1 crédit
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Breakthrough Communication
- A Powerful 4-Step Process for Overcoming Resistance and Getting Results
- Auteur(s): Harrison Monarth
- Narrateur(s): Tom Perkins
- Durée: 8 h et 1 min
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People don't always communicate well. It's a fact of life. But you don't have to be a helpless witness or participant in a conversation that steadily unravels into misunderstandings, confusion, and even hostility. You can take charge - and you can make a difference! Breakthrough Communication provides easy-to-implement strategies for virtually any business situation, whether it's one-on-one or within a group.
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Breakthrough Communication
- A Powerful 4-Step Process for Overcoming Resistance and Getting Results
- Narrateur(s): Tom Perkins
- Durée: 8 h et 1 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Breakthrough Communication provides easy-to-implement strategies for virtually any business situation, whether it's one-on-one or within a group....
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Prix courant: 22,26$ ou 1 crédit
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7 Techniques pour se lancer en rédaction web
- Auteur(s): Dimitri Carlet, Séverin Sauzède
- Narrateur(s): Alain Couchot
- Durée: 5 h et 26 min
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7 étapes pour se lancer en rédaction web et commencer à gagner de l'argent ! Vous aimez lire et écrire ? Vous voulez arrondir vos fins de mois et créer un complément de revenu en toute sécurité, en parallèle de votre job ou à la place ? Saviez-vous que la rédaction web pouvait vous permettre de monétiser votre passion pour l'écriture ?
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Déception
- Écrit par Cédric le 2022-05-19
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7 Techniques pour se lancer en rédaction web
- Narrateur(s): Alain Couchot
- Durée: 5 h et 26 min
- Date de publication: 2021-03-05
- Langue: Français
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7 étapes pour se lancer en rédaction web et commencer à gagner de l'argent ! Vous aimez lire et écrire ? Vous voulez arrondir vos fins de mois et créer un complément...
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Prix courant: 19,29$ ou 1 crédit
Prix réduit: 19,29$ ou 1 crédit
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- Auteur(s): Shelly Alcorn, Willis Turner
- Narrateur(s): William L. Sturdevant
- Durée: 2 h et 25 min
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Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the "play" impulse. In fact, gaming comes so naturally to us, we don't even notice it for what it is.
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- Narrateur(s): William L. Sturdevant
- Durée: 2 h et 25 min
- Date de publication: 2015-12-09
- Langue: Anglais
- Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- Auteur(s): Paul Hellman
- Narrateur(s): Paul Hellman
- Durée: 4 h et 37 min
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Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- Narrateur(s): Paul Hellman
- Durée: 4 h et 37 min
- Date de publication: 2017-04-11
- Langue: Anglais
- Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Auteur(s): Nicholas J. Webb
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Date de publication: 2015-12-27
- Langue: Anglais
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Your Business, Your Book
- How to Plan, Write, and Promote the Book that Puts You in the Spotlight
- Auteur(s): Ginny Carter
- Narrateur(s): Melanie Crawley
- Durée: 5 h et 41 min
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If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying "Yes". Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head - allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here.
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Your Business, Your Book
- How to Plan, Write, and Promote the Book that Puts You in the Spotlight
- Narrateur(s): Melanie Crawley
- Durée: 5 h et 41 min
- Date de publication: 2020-07-07
- Langue: Anglais
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How to plan, write, and promote the book that puts you in the spotlight. Learn how to create a strategic plan and outline for your book so it both supports your business and helps the people you want to reach....
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Prix courant: 15,79$ ou 1 crédit
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Choose
- The Single Most Important Decision Before Starting Your Business
- Auteur(s): Ryan Levesque
- Narrateur(s): Ryan Levesque
- Durée: 4 h et 32 min
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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Good but only for expertise and education business model
- Écrit par David G. le 2023-07-23
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Choose
- The Single Most Important Decision Before Starting Your Business
- Narrateur(s): Ryan Levesque
- Durée: 4 h et 32 min
- Date de publication: 2019-04-30
- Langue: Anglais
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque has guided thousands of entrepreneurs through the journey of answering this question....
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Prix courant: 11,66$ ou 1 crédit
Prix réduit: 11,66$ ou 1 crédit
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Auteur(s): Richard Owen, Laura L. Brooks
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
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Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Answering the Ultimate Question builds on the link between Net Promoter Scores and business growth and profitability....
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Prix courant: 22,26$ ou 1 crédit
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Auteur(s): Aaron Ahuvia PhD
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
- Date de publication: 2022-07-19
- Langue: Anglais
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A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....
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Prix courant: 25,24$ ou 1 crédit
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Auteur(s): Jon Picoult
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.
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Great info but too much blah blah
- Écrit par Steve le 2022-12-12
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
- Date de publication: 2022-01-18
- Langue: Anglais
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....
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Prix courant: 22,26$ ou 1 crédit
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Copywriting Best Kept Secrets
- A Training Course for Writing Great Copy
- Auteur(s): Jim Stephens
- Narrateur(s): Sean McWilliams
- Durée: 3 h et 24 min
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For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.
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Copywriting Best Kept Secrets
- A Training Course for Writing Great Copy
- Narrateur(s): Sean McWilliams
- Durée: 3 h et 24 min
- Date de publication: 2022-01-27
- Langue: Anglais
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For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Self-Promote & Succeed
- The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book
- Auteur(s): Julie Broad
- Narrateur(s): Julie Broad
- Durée: 7 h et 33 min
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It’s time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for. Get Self-Promote and Succeed and let this writer’s guide to promoting, marketing, and selling your nonfiction book be the reason your journey heads toward success.
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Self-Promote & Succeed
- The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book
- Narrateur(s): Julie Broad
- Durée: 7 h et 33 min
- Date de publication: 2023-12-03
- Langue: Anglais
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It’s time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for....
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Prix courant: 25,00$ ou 1 crédit
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Code Halos
- How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
- Auteur(s): Paul Roehrig, Ben Pring, Malcom Frank
- Narrateur(s): Ben Pring
- Durée: 6 h et 56 min
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With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
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Code Halos
- How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
- Narrateur(s): Ben Pring
- Durée: 6 h et 56 min
- Date de publication: 2020-07-29
- Langue: Anglais
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With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy....
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Prix courant: 22,26$ ou 1 crédit
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Personal History
- A Memoir
- Auteur(s): Katharine Graham
- Narrateur(s): Katharine Graham
- Durée: 2 h et 52 min
- Version abrégée
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Au global
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Performance
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Histoire
In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.
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Love her story!
- Écrit par Julia Lobacheva le 2020-10-19
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Personal History
- A Memoir
- Narrateur(s): Katharine Graham
- Durée: 2 h et 52 min
- Date de publication: 2015-12-08
- Langue: Anglais
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In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Auteur(s): Craig Wilson
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
- Version intégrale
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Au global
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Performance
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Histoire
The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
- Date de publication: 2019-05-14
- Langue: Anglais
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Craig Wilson outlines game-changing insights for providers who desire fiercely loyal behavior....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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