Business Research

With so many choices available to them today's customers are smarter and more demanding than ever before, putting repeat business at risk. In order to keep them coming back, you can't just give them good, or even great, customer service...you have to knock their socks off!

In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.

The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how!

Are you looking for a side hustle to bring you an online income? "Passive income" is a word that gets thrown around often nowadays. The truth is that no income is truly passive, but with that said, Publishing books on Amazon & Audible is by far the closest thing to truly passive income today in the online business world. This course takes you from A-Z on KDP for high-content publishing, from showing you to outsource the content of your book to running your ads and maintaining them well, all will be covered.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

Everything you need to run your business as an author. This is not a book on creativity or the craft of writing. This is not a book for hobbyists. This is a book that will take your writing into the realm of actually paying the bills. You will learn how to go from being an author to running a business as an author.

Hoy en día es factible lograr mayor riqueza integral siguiendo determinados patrones. La prosperidad (bienestar emocional y económico) es una ciencia con técnicas probadas. Este libro las expone de forma asequible mediante dieciséis desafíos específicos. En un mercado de libre competencia, gran parte del éxito consiste en saber aplicar pautas de conducta que eleven nuestro nivel de cotización.

The Theory of Business Enterprise (1904) is a political economy book by Thorstein Veblen which examines the growing corporate domination of culture and the economy. At its core, The Theory of Business Enterprise is an analysis of two intertwined but clashing motivations: that of business and that of industry. Business is the making of profits. Industry is the making of goods.

Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operations. Their costs are lower and their quality higher than their competitors’; they get new products to market faster and they provide better customer service. How do they do it? Through near-fanatical attention to the basics of business, and by managing these basics in new and creative ways.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

Is your LinkedIn profile working for you? Is it getting you the results you need to find employment, market your business or promote your products or services? A poorly written LinkedIn profile turns away business, scares off employers, and loses you money. However, by taking the time to write and organize your LinkedIn profile so that it communicates your message and your unique personal brand, you will increase your income, find lucrative jobs and get quality leads on a day-to-day basis.

Going Public is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits.

Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy-to-understand way, complete with exercises that will prepare you for your best launch ever. You'll see real sales numbers from an author who just did exactly what you're trying to do, with takeaways that will show you exactly how I did it.

It’s time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for. Get Self-Promote and Succeed and let this writer’s guide to promoting, marketing, and selling your nonfiction book be the reason your journey heads toward success.

Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.