Business Research
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Auteur(s): Shlomo Benartzi, Jonah Lehrer
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
- Date de publication: 2015-10-06
- Langue: Anglais
- A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens....
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Prix courant: 32,42$ ou 1 crédit
Prix réduit: 32,42$ ou 1 crédit
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Triggers That Cause Buyers to Open Their Wallets
- Extreme Psychological Buying Triggers and More - Advice & How To (Volume 1)
- Auteur(s): Dr Leland Dee Benton
- Narrateur(s): Larry Terpening
- Durée: 1 h et 38 min
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As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance. Balance within the human body or physiologically is called homeostasis. Balance with the human mind is called sanity. Mind research scientists have long sought the reasons behind the mind's ability to create success as well as turn on itself and create failure.
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Triggers That Cause Buyers to Open Their Wallets
- Extreme Psychological Buying Triggers and More - Advice & How To (Volume 1)
- Narrateur(s): Larry Terpening
- Durée: 1 h et 38 min
- Date de publication: 2013-06-06
- Langue: Anglais
- As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Scroogenomics
- Why You Shouldn't Buy Presents for the Holidays
- Auteur(s): Joel Waldfogel
- Narrateur(s): Lloyd James
- Durée: 3 h et 52 min
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Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots - and lots - of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive - the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock?
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Scroogenomics
- Why You Shouldn't Buy Presents for the Holidays
- Narrateur(s): Lloyd James
- Durée: 3 h et 52 min
- Date de publication: 2009-11-04
- Langue: Anglais
- By reprioritizing our gift-giving habits, Scroogenomics proves that we can still maintain the economy while reclaiming the true spirit of the holiday season....
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Prix courant: 10,05$ ou 1 crédit
Prix réduit: 10,05$ ou 1 crédit
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The Age Curve
- How to Profit from the Coming Demographic Storm
- Auteur(s): Kenneth W. Gronbach
- Narrateur(s): Max Bloomquist
- Durée: 6 h et 6 min
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For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.
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The Age Curve
- How to Profit from the Coming Demographic Storm
- Narrateur(s): Max Bloomquist
- Durée: 6 h et 6 min
- Date de publication: 2008-07-02
- Langue: Anglais
- For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Launch to Market: Easy Marketing for Authors
- Write Faster, Write Smarter, Book 4
- Auteur(s): Chris Fox
- Narrateur(s): Ryan Kennard Burke
- Durée: 1 h et 45 min
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Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy-to-understand way, complete with exercises that will prepare you for your best launch ever. You'll see real sales numbers from an author who just did exactly what you're trying to do, with takeaways that will show you exactly how I did it.
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Launch to Market: Easy Marketing for Authors
- Write Faster, Write Smarter, Book 4
- Narrateur(s): Ryan Kennard Burke
- Série: Write Faster, Write Smarter, Livre 4
- Durée: 1 h et 45 min
- Date de publication: 2016-05-20
- Langue: Anglais
- Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy-to-understand way, complete with exercises....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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LinkedIn: 30 Highly Effective Strategies for Attracting Recruiters and Employers to Your LinkedIn Profile
- Auteur(s): A. J. Robbins
- Narrateur(s): Joe Dawson
- Durée: 39 min
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Most working professionals will have already heard of the LinkedIn social network. What most people are unaware of, however, is the power of the platform itself. If used correctly, you can be working for your dream company in no time at all.
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LinkedIn: 30 Highly Effective Strategies for Attracting Recruiters and Employers to Your LinkedIn Profile
- Narrateur(s): Joe Dawson
- Durée: 39 min
- Date de publication: 2016-02-26
- Langue: Anglais
- Most working professionals will have already heard of the LinkedIn social network. What most people are unaware of, however, is the power of the platform itself....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Free Innovation
- Auteur(s): Eric von Hippel
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
- Date de publication: 2016-11-18
- Langue: Anglais
- In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm"....
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Prix courant: 23,51$ ou 1 crédit
Prix réduit: 23,51$ ou 1 crédit
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Online Marketing for Busy Authors: A Step-by-Step Guide
- Auteur(s): Fauzia Burke
- Narrateur(s): Natalie Hoyt
- Durée: 2 h et 52 min
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Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.
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Online Marketing for Busy Authors: A Step-by-Step Guide
- Narrateur(s): Natalie Hoyt
- Durée: 2 h et 52 min
- Date de publication: 2016-02-29
- Langue: Anglais
- Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities....
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Prix courant: 17,12$ ou 1 crédit
Prix réduit: 17,12$ ou 1 crédit
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Auteur(s): Peter Fader, Bruce Hardie, Michael Ross
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
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How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
- Date de publication: 2023-03-14
- Langue: Anglais
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In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Auteur(s): James I. Bond
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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Useful and high yield
- Écrit par HeatherAmazon4848 le 2023-01-01
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
- Date de publication: 2022-11-06
- Langue: Anglais
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Treasure Hunt
- Inside the Mind of the New Consumer
- Auteur(s): Michael J. Silverstein
- Narrateur(s): John H. Mayer
- Durée: 9 h et 19 min
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Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts, it's the one closest to her parking spot.
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Treasure Hunt
- Inside the Mind of the New Consumer
- Narrateur(s): John H. Mayer
- Durée: 9 h et 19 min
- Date de publication: 2006-05-03
- Langue: Anglais
- What's going on in the mind of the new consumer....
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Prix courant: 18,00$ ou 1 crédit
Prix réduit: 18,00$ ou 1 crédit
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Self-Publishing Secrets
- How to Self-Publish a Nonfiction Book on Amazon, Create the Manuscript, Get More Reviews, Sell More Books, Create A+ Content, and Much, Much, More
- Auteur(s): Keith Everett
- Narrateur(s): Ronnie Rowlands
- Durée: 3 h et 42 min
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Do you want to get into the self-publishing business? Would you like to write, sell, and publish books for profit? If your answer is "yes", you need this audiobook! From the author of How to Write a Book and many others. Self-publishing can be big business if you know how to go about it. In this audiobook, you will find everything you need to know about writing, publishing, and promoting your own eBooks and paperbacks on KDP, and your own audiobooks on Audible!
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Self-Publishing Secrets
- How to Self-Publish a Nonfiction Book on Amazon, Create the Manuscript, Get More Reviews, Sell More Books, Create A+ Content, and Much, Much, More
- Narrateur(s): Ronnie Rowlands
- Durée: 3 h et 42 min
- Date de publication: 2022-03-30
- Langue: Anglais
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Do you want to get into the self-publishing business? Would you like to write, sell, and publish books for profit? If your answer is "yes", you need this audiobook....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Auteur(s): E. Freya Williams
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Auteur(s): Graham Jones
- Narrateur(s): Steven Menasche
- Durée: 6 h et 31 min
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Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Narrateur(s): Steven Menasche
- Durée: 6 h et 31 min
- Date de publication: 2015-08-25
- Langue: Anglais
- Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Auteur(s): Daniel Lafrenière
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
- Date de publication: 2022-06-07
- Langue: Anglais
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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One Word at a Time
- How to Write a Fiction Book for Beginners: How to Write, Book 1
- Auteur(s): Lauren Bingham
- Narrateur(s): Lynnda Nelson
- Durée: 3 h et 27 min
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Who doesn’t love a good story? It has been said that within each of us are endless tales to tell, and many of us are eager to let those stories out into the world. Whether the pen touches the paper or the fingers press the computer keys, there’s something vividly romantic about the act of writing stories. But how, exactly, does one start a fiction piece? Do you just sit there and type while the muses whisper sweet nothings in your ear? Author Lauren Bingham is here to provide tips on how to write fiction for folks who are timid, terrified, or somewhere in between.
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One Word at a Time
- How to Write a Fiction Book for Beginners: How to Write, Book 1
- Narrateur(s): Lynnda Nelson
- Durée: 3 h et 27 min
- Date de publication: 2022-06-02
- Langue: Anglais
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Who doesn’t love a good story? It has been said that within each of us are endless tales to tell, and many of us are eager to let those stories out into the world. But how, exactly, does one start a fiction piece? Author Lauren Bingham is here to provide tips on how to write fiction....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Winning Digital Customers
- The Antidote to Irrelevance
- Auteur(s): Howard Tiersky
- Narrateur(s): Howard Tiersky
- Durée: 10 h et 51 min
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
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Winning Digital Customers
- The Antidote to Irrelevance
- Narrateur(s): Howard Tiersky
- Durée: 10 h et 51 min
- Date de publication: 2022-05-31
- Langue: Anglais
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant....
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Prix courant: 24,75$ ou 1 crédit
Prix réduit: 24,75$ ou 1 crédit
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Auteur(s): Janelle Estes, Andy MacMillan
- Narrateur(s): Lexi Mae
- Durée: 6 h et 8 min
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrateur(s): Lexi Mae
- Durée: 6 h et 8 min
- Date de publication: 2022-02-15
- Langue: Anglais
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Advantage
- Harnessing Cumulative Advantage in the Winner Takes All Publishing Market
- Auteur(s): Joe Solari
- Narrateur(s): Aimee Barrett
- Durée: 6 h et 47 min
- Version intégrale
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The top 2.5 percent of high performing authors earn 64 percent of the book profits. How do they do it? We are in the golden age for authors. The gatekeepers are gone. The books and novels that have been buried on your “bucket list” can be brought to life. Nobody can tell you, “No!” It’s not even that hard. Getting the readers, well, that’s where we all need help.
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Pulls no punches, but gives hope
- Écrit par Kindle Customer le 2023-06-12
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Advantage
- Harnessing Cumulative Advantage in the Winner Takes All Publishing Market
- Narrateur(s): Aimee Barrett
- Durée: 6 h et 47 min
- Date de publication: 2021-02-27
- Langue: Anglais
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The top 2.5 percent of high performing authors earn 64 percent of the book profits. How do they do it? We are in the golden age for authors. The gatekeepers are gone. The books and novels that have been buried on your “bucket list” can be brought to life....
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Prix courant: 25,00$ ou 1 crédit
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Amazon Keywords for Books
- How to Use Keywords for Better Discovery on Amazon (The Amazon Self Publisher, Book 1)
- Auteur(s): Dale L. Roberts
- Narrateur(s): Dale L. Roberts
- Durée: 1 h et 51 min
- Version intégrale
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Au global
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Performance
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Histoire
In Amazon Keywords for Books, Dale shows you how to use keywords to sell more books. It’s not difficult to increase the discoverability of your book. But you’ll need a deeper understanding of keywords if you want to sell more books.
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Amazon Keywords for Books
- How to Use Keywords for Better Discovery on Amazon (The Amazon Self Publisher, Book 1)
- Narrateur(s): Dale L. Roberts
- Série: The Amazon Self Publisher, Livre 1
- Durée: 1 h et 51 min
- Date de publication: 2021-01-07
- Langue: Anglais
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In Amazon Keywords for Books, Dale shows you how to use keywords to sell more books. It’s not difficult to increase the discoverability of your book. But you’ll need a deeper understanding of keywords if you want to sell more books....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 7,06$ ou 1 crédit
Prix réduit: 7,06$ ou 1 crédit
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