Business Steps

The "Step Up, Step Back" approach suggests leaders need to step up and do more than they typically do in the early stages of the change - in specific ways and at specific times; and then step back and do less than they typically do in the later stages of the change - again, in specific ways, at specific times. The result is not only change that sticks, but empowered, motivated managers who can get on with delivering change, without needing ongoing input or cover from leaders.

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

At the end of this audiobook, you would have found your niche in the industry, which is the first step to venturing into a successful business online. You will know why niche marketing is viable. You will learn why you should focus on a specific target audience to ensure success in the business.

Start your own business with this step-by-step guide. Discover amazing tips for creating and developing your idea; quick and powerful questions regarding legal structures, so you can discover the best one for you; seven secrets that makes a remarkable brand; four powerful strategies for effective branded marketing; valuable insights into funding; and much more.

How much longer can you watch the best years of your life pass by while you are settling for that mind-numbingly boring, dead-end nine-to-five job? If you are reading this, then you are not satisfied with your job. You need something more. That extra spark that will make you wake up every morning with a smile on your face.

Have you tried (and failed) to follow industry advice by focusing your energy on just one trade? Successful entrepreneur coach Juanita Jones can relate. After wasting time and money pursuing other people's idea of a successful business, she wised up and built her company around her passions. And now she's here to help you create your own dream job. The Multi-Passionate Entrepreneur's Playbook demonstrates how to capitalize on your unique brand of creativity. In 90 days or less, Jones will lead you from an uncertain path to a confident vision for your customized company.

In You Can Change Other People, the world's number-one executive coach, Peter Bregman, and Howie Jacobson, PhD, share the Four Steps to help the people around you make positive change - even if they've been stuck for years. No one wants to be changed, but change and personal growth are critical to success, and more importantly, to a fulfilled life. You Can Change Other People is a must-listen for those who want to improve their impact with coworkers, family members, and everyone in between.

Are you feeling less engaged, less committed and more skeptical at work? Do you find yourself isolated? Or are you caught in the middle of co-workers’ interpersonal conflicts? If so, you may be experiencing the confidence-busting, commitment-breaking, energy-draining patterns consistent with broken trust. We’ve all been there, but few of us know how to rebuild that trust. Dennis and Michelle Reina have spent their careers researching and measuring workplace trust.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions.

In this widely anticipated and deeply researched book, Dr. Donohue, a victim of workplace stress herself, lays out a seven-step solution to give you the tools you need to make communication a cure for workplace stress, not a cause - even (especially) when you're working with a generationally diverse team.

Feeling directionless or perhaps too intimidated to make a necessary change in your life? Tired of letting your fears keep you from achieving your goals or becoming healthier, happier, or more successful? If so, this book is for you. Popular life coach and consultant Adam Smith has created a powerful method to help you harness your inner passion and drive to overcome whatever is holding you back.

Everything you need to know about revenue management practice in simple language, with clear and easy-to-understand examples. From the originator of the ARPAR performance index (#ARPAR), this book brings a fresh view on revenue management and describes the tools that are relevant and effective today. After you start applying these strategies—you’ll start noticing the difference in less than a month, guaranteed.

Prepare to be inspired by real-life stories of individuals who have faced similar situations and emerged victorious. Discover how they rallied their allies, leveraged their strengths, and skillfully negotiated their way to success. Each chapter combines practical advice with captivating storytelling, ensuring that you not only gain valuable insights but also enjoy the process. The book goes beyond generic advice by providing you with practical, day-to-day strategies that you can implement immediately.

These days, it is more difficult than ever to build a business that can remain competitive in a world where customers can find your competition with just the click of a mouse. While there is only so much you can do when it comes to adjusting your profit margins, you can still find success by adjusting the method that will complete the processes in making your business successful. Making a business into a Lean business can give it the competitive advantage that the perpetual buyers’ market takes away.

In The Advisor Breakthrough, financial marketing expert Shawn Sparks shares the step-by-step principles for developing the ultimate financial advisory practice. Based on the lessons Shawn has learned from working with the country's top financial advisors over the past 10 years, you will discover many of the most important top one-percent advisor lessons. The Advisor Breakthrough delivers a comprehensive plan for creating marketing, sales, and operations tactics that will help any financial advisor turn a successful, sustainable business.

Bodo Schafer is a successful time management trainer. Through his time spent as a financial guru, Schafer has come up with a set of 30 laws that, when followed, can drastically improve the quality of one's life. The laws give you the tools used by this world's elite in order to gain control of your life and attain the confidence you need to move forward with all the gusto and purpose of a true winner.

Within The Leader's Checklist, you will find 10 simple, practical, and effective action steps to develop your leadership abilities. Whether you lead a company, a church, a network marketing team, a youth group, a department, or a home, the information shared will benefit you and help you reach the next level.

Mind mapping is getting more popular as the years go by. Compared to the traditional methods of brainstorming, studying and linear note taking, mind mapping is said to be 15%-20% more effective in enhancing memory and improving learning. Many people are also acknowledging that tasks become easier and complex problems are being solved faster when mind mapping is used.

If you’re suffering from a crisis of meaning, you’re not alone. In this powerful new book, future strategist John Sanei shares how he found ways to cope with the uncertainty that has been all around us in the past two years. Lockdown meant his career came to a screeching halt. He was living with his parents and then had to battle loneliness until he started to reassess who he was and what he wanted from life.