Business Steps

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).

This book is a compilation of stories from members of Nicotine Anonymous. It offers spiritual solutions to problems facing nicotine abstinence.

Composed in the 5th century BC, Sun Tzu's Art of War is the earliest-known treatise on military strategy, and is still hugely popular around the world for its perceptive tactical advice to commanders on how to win at war with minimal bloodshed. Aimed at all those who want to study the text in depth, this is the first step-by-step guide to the famous treatise, breaking down the 13 chapters of the original into 200 easily digested lessons, from 'do not press a desperate enemy' to 'control your troops through bond of loyalty' to "when you are weak, beware attack".

These are the essences of Coach Carter's basic building blocks for winning in life. From learning about the quality of one's character to the love of learning - as well as the importance of self-discipline and spirituality - Coach Carter takes you through his own life experiences and shows you how you, too, can become successful in your everyday life.

American author Will Durant claimed that, "we are what we repeatedly do. Excellence, then, is not an act but a habit." I like to think that this applies to love, too. Love is not something we do once and check off the list. "To love" is a verb, not a passive attitude but a living, breathing discipline that relies on our consistent cultivation.

Do you often set goals that you never seem to reach? We're all filled with dreams and aspirations. Most long for fulfilling relationships. Some desire personal freedom. Others want fame and success. And some strive for profitable businesses. Wherever your ambitions may lie, goal setting can get you there. We all have important milestones we'd like to reach. The trick is to create a plan and commit to it. Setting S.M.A.R.T. goals can help you do this.

As the newly appointed minister of education in Sierra Leone, David Moinina Sengeh assumed that the administration he served—not to mention his family and friends—shared his conviction that all girls belong in the classroom. He was shocked to learn that many of those closest to him, including a member of his own family, were against lifting a long-standing policy banning pregnant girls from school. Radical Inclusion is the dramatic narrative of Sengeh’s drive to guarantee pregnant girls’ right to an education.

You don't need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don't need even one. You just need to be confident, savvy, and ready to get out there and make your success happen. You need to find your inner boss bitch - your most confident, savvy, ambitious self - and own it.

Are you tired of being demeaned and devalued at work? Are you fed-up of the constant stress and chaos that your boss is causing? This book is a compilation of many of those stories with tested and tried techniques to help you overcome this negative situation. Why take another moment of the attack? Instead, formulate a plan and rise above today!

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

The "Step Up, Step Back" approach suggests leaders need to step up and do more than they typically do in the early stages of the change - in specific ways and at specific times; and then step back and do less than they typically do in the later stages of the change - again, in specific ways, at specific times. The result is not only change that sticks, but empowered, motivated managers who can get on with delivering change, without needing ongoing input or cover from leaders.

Do you dream of creating a profitable online business that generates sales 24/7? Are you ready to take advantage of the booming eCommerce industry and build a sustainable source of income? List It, Sell It, Ship It: The Amazon Seller’s Handbook is your ultimate guide to launching, growing, and scaling a successful Amazon business. Whether you’re a complete beginner or an experienced seller looking to maximize profits, this book provides a step-by-step blueprint to help you navigate the competitive Amazon marketplace with confidence.

You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers). Instead of focusing on time-consuming lead-generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will tell you how to create one for your business.

Have you ever heard about the existence of the Cricut design machine? Would you like to find out how does it work? Just listen to find out every detail! Whether you're new to crafting or an experienced maker, Cricut smart cutting machines and apps give you the freedom to make DIY magic happen anywhere, any day. Soon you'll be designing and cutting projects that wow even the pros. Learning a new hobby or skill can be intimidating at first. I get it; sometimes we don't even know where to start because there's so much information out there, and it's just overwhelming.

B2B Sales Secrets is a step-by-step guide that turns your walls and roadblocks into doors filled with opportunities. Whether you’re a business leader, entrepreneur, or a sales professional, if you’re selling to other businesses, there are a few methods that work, and there are many methods that don’t.

Become a thought leader in your postgraduate field—and make money while doing so, with this step-by-step guide from an academic who has been there. Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, listeners will build a powerful brand, become a public intellectual, and grow their audience with guidance from Sheena C. Howard, PhD.

Becoming an effective leader who lifts your organization to new heights may seem challenging, but it doesn’t need to be complicated. Strong leadership is rooted in basic principles. Although the specific nature of the organizations you may work for throughout your career will vary on a case-by-case basis, the essential steps you must take to lead with skill will remain constant. The Blueprint explains what those steps are. More importantly, it demonstrates how we can take them in our own careers and lives.

Do you want to transition smoothly from an individual contributor to a respected leader? Feeling overwhelmed by new responsibilities or self-doubt? You're not alone. Many aspiring leaders face these challenges, but with the right strategies, you can gain confidence, lead effectively, and inspire your team—no matter the industry.

Unlock the secret to building a business that isn't just insanely profitable but deeply meaningful, freeing you to concentrate on what truly matters. With a unique blend of management theories, practical frameworks and a step-by-step guide to navigating the entrepreneurial landscape, the book offers more than wisdom; it provides a roadmap.

These marketing secrets are what set the top earners apart from the rest - they’re simple, straightforward, and easy to apply. In Social Media for Network Marketing Professionals, you’ll discover: Why you have to fully establish what your dream life looks like in order to achieve it - and how you can use this vision to manifest your success, step-by-step guide to setting goals that you’ll actually achieve, what an attractive social media profile actually looks like - and how you can begin building yours today, and more.