Business Storytelling

Netsuyo Lipschutz explores how to express yourself with authenticity, meaning, and power using storytelling. Drawing from her expertise as an international speaker, Lipschutz discusses how to find compelling stories in your experiences and shares some starter tips for putting your story together; how to narrow your focus down to your One BIG Message™; and the six Cs, or principles, of storytelling: Character, Circumstance, Conflict, Cure, Change, and Carryout.

This book's combination of radical storytelling techniques and practical examples of how to carry them out in various ministry settings forges an exciting new path for the emerging church.

Para muchas marcas, conectar con el público siempre ha sido un gran reto. Y durante mucho tiempo, sólo había una forma de hacerlo: la publicidad. Y aunque había todo tipo de publicidad, no había realmente interacciones entre las empresas y los consumidores. Era una comunicación unidireccional, un auténtico monólogo. Cuando entramos en la era digital, las cosas empezaron a cambiar significativamente. Hoy, los consumidores tienen un mayor poder de influencia sobre las empresas. Las marcas se enfrentan al reto de mejorar y superar a sus competidores.

This book will provide you everything that you need to learn about how you can deliver a great TED-style talk and capture your target audience. TED Talk is one of the most popular forms of public speaking today, thanks to its stimulating way of delivering short lectures. With this book, you will learn how you can make your lectures become as life-changing as your favorite TED Talks and make sure that you hit your goals when delivering your ideas that are worth spreading.

You will learn all you need to know to manifest the life of your dreams. Do you have goals and dreams and desires that call to you for manifestation? Any things about you that you would like to change? You can change yourself, your habits, your character, and your entire life with the simple process of creating a fairy tale.

Have you ever struggled to convince someone of something you felt passionate about? No matter how hard you try to convince them, they just don't get it. Or, maybe, you've been stumped in a job interview where you're being asked to sell yourself and your capabilities to the interviewer, but you just don't know how.

Unfortunately, most people don't know why they hate public speaking; a lot of people don't know why they feel fearful and negative about it. If you don't have a clue, I will state your possible fears. I bet you have heard of the famous saying "conquer your fears". If only it were easy to achieve, but it's okay. You have to do something about it, and listening to this book is a good start. It tells me you are ready to learn and become a new version of yourself.