Business Storytelling

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

Legendary magician Penn Jillette was approaching his 60th birthday. Topping 330 pounds and saddled with a systolic blood pressure reading over 200, he knew he was at a dangerous crossroads: If he wanted to see his small children grow up, he needed to change. And then came Crazy Ray. A former NASA scientist and an unconventional, passionate innovator, Ray Cronise saved Jillette's life with his wild "potato diet". Outspoken, frank, and bitingly clever, Presto is an incisive, rollicking listen.

En esta Píldora sobre Storytelling, se analiza una conferencia de Steve Jobs y de su mano vamos a descubrir cómo podemos utilizar el arte de contar historias para hacer más atractiva: una conferencia, un producto, una empresa, un curriculum, una clase, etc. Está demostrado que las historias llaman la atención, generan un gran índice de recuerdo y acercan a la persona que la transmite y la que la recibe. Es una de las herramientas que más nos puede ayudar a conseguir nuestros objetivos de comunicación.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.

"Your story is your life," says Loehr. As human beings, we continually tell ourselves stories: of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our work, our families and relationships, our health; about what we want and what we're capable of achieving.

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

Tim Draper called this book the new bible for startup founders for a reason. It’s the A-Z recipe for creating a powerful pitch deck with all the right ingredients. Filled with tips and stories of what worked and what failed, peppered with insightful quotes from Silicon Valley Leaders.

Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—author of Stories That Stick—has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership.

El arte y la ciencia de contar historias es un libro práctico que te enseñará a contar mejores historias en conversaciones, reuniones de negocios, en puestos de liderazgo y para la creación de marcas. La Era de la Información ha terminado y ha comenzado la Era de la Narración. Adéntrate en la nueva era con la máxima confianza.

A private consultant who specializes in knowledge management and organizational storytelling, Stephen Denning has a list of clients that includes GE, IBM, Shell, McDonald's, and the US Army. In this witty book, he explains that storytelling can be the key to overcoming obstacles and generating enthusiasm in the workplace. With Denning's guidance, leaders can steer their companies toward new levels of success.

№ 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer guten Geschichte ist unbestreitbar. Geschichten haben die Fähigkeit, uns zu inspirieren, zu motivieren und zu bewegen. Sie können uns in eine andere Welt transportieren und uns dazu bringen, Dinge aus einer neuen Perspektive zu betrachten. Im Marketing können sie die Aufmerksamkeit der Zielgruppe auf sich ziehen und eine emotionale Verbindung aufbauen, die zu langfristiger Kundenbindung führen kann.

The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work.

Did you ever wish you could tell a story that leaves others spellbound? Storytelling teacher and champion Margot Leitman will show you how! With a fun, irreverent, and infographic approach, this guide breaks a story into concrete components with ways to improve content, structure, emotional impact, and delivery through personal anecdotes, relatable examples, and practical exercises.

There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment.

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.

Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives.

In this meditation on celebrity, power, and a simple thank-you, Mindy Kaling takes the next charmed step in her path from Conan intern to mogul: picking up the entire tab for a famous A-lister. It’s an investment, right? He’ll be blown away by her class. They’ll be best friends forever. Forty thankless seconds later, who wouldn’t spiral into self-doubt, second-guessing, over-rationalizing, and anxious obsession?

Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension, or transition, a good story can captivate the listener and help you achieve your goals.

In Storytelling Made Easy, legendary Hollywood script consultant and story expert Michael Hauge will guide you to simply and easily apply the story principles he has learned and developed over the last 40 years to your own live, written and recorded presentations.