Business Storytelling

In Business Spotlight Audio 8/2021 für August hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Und mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. In der Rubrik "Communication" geht es um das Delegieren von Aufgaben. In Interviews erfahren Sie alles über digitale Währungen und wie wichtig für Führungskräfte das richtige Fokussieren ist.

In Business Spotlight Audio 7/2021 für Juli hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Und mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. In der Rubrik "Communication" geht es um den Einsatz von Geschichten. In "Careers" lesen Sie, wie Sie eine Beförderung nicht verpassen und wie wichtig die Fürsorge von Vorgesetzten dem Team gegenüber ist. Eine Besteuerung von Online-Umsätzen ist Thema eines Interviews. In "Skill Up" erweitern Sie Ihren Wortschatz mit Begriffen zur "Nachhaltigkeit". Die Kurzgeschichte hat den Titel "Nudge".

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how. "In The Business of Stories", bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

In this meditation on celebrity, power, and a simple thank-you, Mindy Kaling takes the next charmed step in her path from Conan intern to mogul: picking up the entire tab for a famous A-lister. It’s an investment, right? He’ll be blown away by her class. They’ll be best friends forever. Forty thankless seconds later, who wouldn’t spiral into self-doubt, second-guessing, over-rationalizing, and anxious obsession?

A private consultant who specializes in knowledge management and organizational storytelling, Stephen Denning has a list of clients that includes GE, IBM, Shell, McDonald's, and the US Army. In this witty book, he explains that storytelling can be the key to overcoming obstacles and generating enthusiasm in the workplace. With Denning's guidance, leaders can steer their companies toward new levels of success.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

Der Bestseller vom Business Storyteller Thomas Pyczak! Wir lieben Geschichten. Sie unterhalten, berühren, begeistern – und bleiben im Gedächtnis haften. Wer gut erzählen kann, der wirkt souverän, überzeugend und versteht es, Menschen mitzunehmen. Auch im Business geht es nicht ohne Storytelling – oft spielt es sogar eine entscheidende Rolle. Gute Geschichten helfen, Kunden zu gewinnen, Investoren zu überzeugen oder eine Beförderung zu bekommen. Thomas Pyczak glaubt, dass Storytelling eine Schlüsselfähigkeit für jeden ist, der erfolgreich sein möchte.

Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing.

Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives.

Tim Draper called this book the new bible for startup founders for a reason. It’s the A-Z recipe for creating a powerful pitch deck with all the right ingredients. Filled with tips and stories of what worked and what failed, peppered with insightful quotes from Silicon Valley Leaders.

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

Are you tired of miscommunications, awkward silences, and missed opportunities? Do you wish to master the art of connecting with anyone, anywhere? Look no further! "Master Effective Communication" is your comprehensive guide to becoming a communication virtuoso. In today's world, effective communication is the key to success in both personal and professional life. Whether you want to build stronger relationships, enhance your career, or simply become a more confident communicator, this book is your key to achieving those goals.

In this age, turning hard data into a compelling narrative is no longer a luxury. It has become a necessity. Visual communication is no longer enough. Presenters need to kick things up a notch and find effective ways to turn hard-to-chew insights into compelling and persuasive stories that influence your audiences’ decisions and push them to want change to happen.

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.

Mark Twain's lifetime spans America's era of greatest economic growth. And Twain was an active, even giddy, participant in all the great booms and busts of his time, launching himself into one harebrained get-rich-quick scheme after another. But far from striking it rich, the man who coined the term "Gilded Age" failed with comical regularity to join the ranks of plutocrats who made this period in America notorious for its wealth and excess.

Learn the #1 secret of the top professional speakers in the world: how to craft and deliver a riveting story. Exceptional storytelling skills have been proven to build career success. Whether you are at a cocktail party, in the corporate boardroom, or in a routine meeting, your ability to craft interesting stories will have a measurable impact on your success. Learn how to harness the human psyche’s positive response to a good story.

A guide to crafting unforgettable, attention-grabbing business communications – from speeches and letters to business plans - using stories from the world's top business leaders. The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.