Business Storytelling

Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives.

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—author of Stories That Stick—has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership.

Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before. Designed for sales professionals at all levels, this book delivers concise, adaptable, and jargon-free guidance to help you stand out in any industry. Unleash storytelling's potential and elevate your sales game today!

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment.

In Business Spotlight Audio 4/2015 für Juli/August gibt es zwei Spezialthemen. Zunächst geht es darum, wie sich häufig eher eintönige Präsentationen durch das Erzählen von Geschichten so interessant gestalten lassen, dass sich die Teilnehmer später gerne und vor allem gut daran erinnern können. Der zweite Schwerpunkt befasst sich mit der Frage, wie man andere von seinen Qualifikationen überzeugen und so seine Aufstiegschancen erhöhen kann. Wie man über Ereignisse berichtet, üben Sie im Grammatikteil. In English on the Move checken Sie in ein Hotel ein. Und in der Rubrik Easy English üben Sie, wie Sie Feedback geben und entgegennehmen.

In Business Spotlight Audio 8/2021 für August hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Und mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. In der Rubrik "Communication" geht es um das Delegieren von Aufgaben. In Interviews erfahren Sie alles über digitale Währungen und wie wichtig für Führungskräfte das richtige Fokussieren ist.

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how. "In The Business of Stories", bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.

By listening to Storytelling with Data, you learn the fundamentals of data visualization and how to effectively communicate with data. You will discover the power of storytelling! Through this audiobook, you will know the method to reach the heart of the data so that you can manage them according to your needs and, through appropriate graphics and correct communication, create a compelling story that allows you to convey your ideas effectively and productively to listeners.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

In Business Spotlight Audio 08/2023 für August hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. In "Career Coach" erfahren Sie, wie Sie mit dem Erzählen von Geschichten Vertrauen schaffen. In "Business Skills" erhalten Sie Tipps, wie Sie Veränderungen im Arbeitsalltag kommunizieren. Sie hören, wie Umzugsunternehmen in Japan Personen und Ihre Habseligkeiten verschwinden lassen, warum der Anbau von Seetang gut fürs Klima ist und ob freie Tage für die mentale Gesundheit sinnvoll sind.

In this meditation on celebrity, power, and a simple thank-you, Mindy Kaling takes the next charmed step in her path from Conan intern to mogul: picking up the entire tab for a famous A-lister. It’s an investment, right? He’ll be blown away by her class. They’ll be best friends forever. Forty thankless seconds later, who wouldn’t spiral into self-doubt, second-guessing, over-rationalizing, and anxious obsession?

Are you tired of miscommunications, awkward silences, and missed opportunities? Do you wish to master the art of connecting with anyone, anywhere? Look no further! "Master Effective Communication" is your comprehensive guide to becoming a communication virtuoso. In today's world, effective communication is the key to success in both personal and professional life. Whether you want to build stronger relationships, enhance your career, or simply become a more confident communicator, this book is your key to achieving those goals.

Встречайте книгу «Расскажи мне» Томаса Пютчака — увлекательное путешествие в мир сторителлинга, который уже изменил правила игры в общении и убеждении. Истории — это не просто слова. Это мощный инструмент, который помогает вдохновлять, убеждать и строить связи. Именно поэтому в современном мире искусство рассказа становится обязательным навыком для всех, кто хочет быть услышанным.

In Business Spotlight Audio 7/2021 für Juli hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Und mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. In der Rubrik "Communication" geht es um den Einsatz von Geschichten. In "Careers" lesen Sie, wie Sie eine Beförderung nicht verpassen und wie wichtig die Fürsorge von Vorgesetzten dem Team gegenüber ist. Eine Besteuerung von Online-Umsätzen ist Thema eines Interviews. In "Skill Up" erweitern Sie Ihren Wortschatz mit Begriffen zur "Nachhaltigkeit". Die Kurzgeschichte hat den Titel "Nudge".

Storytelling creates an understanding of purpose by painting a picture in the customer's mind. It allows the business to stand out because the customers can easily relate to the product or service. When using storytelling properly, you can grow your business to new heights. You'll be able to create a unique and memorable marketing strategy, which will generate more sales, create bonds with the customers, and develop customer loyalty - just to name a few benefits. This book will teach you how to tell stories properly in order to achieve all those great benefits listed above.