Business Storytelling

As marketers, we’re on a constant quest for psychological shortcuts to triggering human attention, memory, and persuasion....Yet we tend to overlook the single most powerful method of them all: STORIES. Simply put, our brains are wired to pay attention to a good story - whether it’s a movie, a book, a bedtime fairytale, or a piece of marketing content.

Sie haben sicherlich bereits erkannt, dass Storytelling heute allgegenwärtig und auch aus dem Marketing kaum noch wegzudenken ist. In diesem Ratgeber erhalten Sie daher zunächst einen Überblick darüber, was Storytelling eigentlich ist und wieso es ein wichtiger Bestandteil einer erfolgreichen Marketingstrategie ist. Außerdem erfahren Sie im Theorieteil, wie eine klassische Geschichte aufgebaut ist, inwiefern sich dieser Aufbau in die unternehmerische Praxis integrieren lässt und welche Alternativen es gibt.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

The common factor between inspiring leaders, influential marketeers, and great salespeople is that they inspire action in the people around them. How do they do this? By telling well-told stories.

Step Into Your Brilliance will...Reveal the solution and simple process to becoming "The Expert" in your industry! Burst your limiting beliefs around becoming a positive storyteller and successful social media entrepreneur! Teach you how to rapidly grow the right network that will explode your business! Show you how to create a magnetic pitch that will attract prospects and leads wherever you are! Give you the tools and resources to manage your business...and much more!

Are you struggling with talking to people? Are you struggling to engage with people? Are you struggling to talk to a crowd? This book will teach you how to develop your character and also how to actually talk to a crowd of people in front of you and those close to you, such as friends and family.

Inhalt: Warum Unternehmen Storytelling brauchen; wie hoch der ROI von Storys ist; wie Sie mit Helden und Schurken emotionale Momente schaffen und die Botschaft haften bleibt.

In today's fast-paced digital world, creating compelling content that resonates with audiences is crucial for building a successful brand. Content that Rocks is your ultimate guide to mastering the art of storytelling and content strategy. This audiobook takes you on a step-by-step journey, exploring how to craft captivating stories, optimize content for search engines, and embrace multimedia formats that will take your digital presence to the next level.

Serial entrepreneur Matt Shoup shows how to establish real and deep connections, build true rapport, and create long-lasting trust with clients and others you serve. He invites you on an empowering journey to explore your imperfections and grow comfortable with your guard down, allowing the rawest, most compelling version of yourself to shine through. You’ll learn the tenets of great storytelling, why crafting your message counts, and how to communicate with conviction, even when you’re vulnerable.

A winning pitch is more than just data points and charts—it's a compelling story that captivates from start to finish. Yet, crafting such a pitch is an art few have mastered, leading to lackluster presentations that leave audiences unconvinced and disinterested.

Kopfkino - weshalb wir Geschichten lieben. Weshalb es leichter ist, mit dem Ende zu beginnen. Fünf Zutaten für Ihre gute Story. Wie Sie und Ihr Angebot ab sofort bei Ihren Kunden in Erinnerung bleiben.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

Are you looking to get investment for your start-up? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90 percent failure rate, so how do you stand out from the crowd? Start by getting How to Hack Humans, listening to it, and realizing, "Hey, this Seth Erickson guy might be on to something." Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage.

This book's combination of radical storytelling techniques and practical examples of how to carry them out in various ministry settings forges an exciting new path for the emerging church.

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

The world of works needs linguists. Linguists possess a unique set of analytical skills that are applicable in any professional context. In this book, along with developmental activities to help you use the tools and skills you already possess to navigate your career next steps, author Anna Marie Trester shares stories of professional linguists to help answer the perennial question, "Linguistics? What can you do with that?"

Whether you are in marketing or internal communications, it's crucial to tell your company's story in a digital media world that can't get enough video content. But what video content actually creates a connection and an impact with your audience?

Netsuyo Lipschutz explores how to express yourself with authenticity, meaning, and power using storytelling. Drawing from her expertise as an international speaker, Lipschutz discusses how to find compelling stories in your experiences and shares some starter tips for putting your story together; how to narrow your focus down to your One BIG Message™; and the six Cs, or principles, of storytelling: Character, Circumstance, Conflict, Cure, Change, and Carryout.

Para muchas marcas, conectar con el público siempre ha sido un gran reto. Y durante mucho tiempo, sólo había una forma de hacerlo: la publicidad. Y aunque había todo tipo de publicidad, no había realmente interacciones entre las empresas y los consumidores. Era una comunicación unidireccional, un auténtico monólogo. Cuando entramos en la era digital, las cosas empezaron a cambiar significativamente. Hoy, los consumidores tienen un mayor poder de influencia sobre las empresas. Las marcas se enfrentan al reto de mejorar y superar a sus competidores.

Using humorous and insightful anecdotes, Lance Allred, the first deaf player in NBA history and TEDx star, takes any aspiring fan of TED Talks, "TEDsters", on his journey of hubris, awkwardness and catharsis that was his TEDx experience. Lance walks you through how you find the best odds of where you will be selected to give a TEDx talk, how to prepare and what worked and didn't work as far as: script writing, body language, drafts submitted, post-talk marketing, along with many other details and inside information that allowed him to become a TEDx Star with One Million views within two months.