Business Storytelling

Kopfkino - weshalb wir Geschichten lieben. Weshalb es leichter ist, mit dem Ende zu beginnen. Fünf Zutaten für Ihre gute Story. Wie Sie und Ihr Angebot ab sofort bei Ihren Kunden in Erinnerung bleiben.

Inhalt: Warum Unternehmen Storytelling brauchen; wie hoch der ROI von Storys ist; wie Sie mit Helden und Schurken emotionale Momente schaffen und die Botschaft haften bleibt.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

Are you struggling with talking to people? Are you struggling to engage with people? Are you struggling to talk to a crowd? This book will teach you how to develop your character and also how to actually talk to a crowd of people in front of you and those close to you, such as friends and family.

This book's combination of radical storytelling techniques and practical examples of how to carry them out in various ministry settings forges an exciting new path for the emerging church.

Para muchas marcas, conectar con el público siempre ha sido un gran reto. Y durante mucho tiempo, sólo había una forma de hacerlo: la publicidad. Y aunque había todo tipo de publicidad, no había realmente interacciones entre las empresas y los consumidores. Era una comunicación unidireccional, un auténtico monólogo. Cuando entramos en la era digital, las cosas empezaron a cambiar significativamente. Hoy, los consumidores tienen un mayor poder de influencia sobre las empresas. Las marcas se enfrentan al reto de mejorar y superar a sus competidores.

This book will provide you everything that you need to learn about how you can deliver a great TED-style talk and capture your target audience. TED Talk is one of the most popular forms of public speaking today, thanks to its stimulating way of delivering short lectures. With this book, you will learn how you can make your lectures become as life-changing as your favorite TED Talks and make sure that you hit your goals when delivering your ideas that are worth spreading.

Have you ever struggled to convince someone of something you felt passionate about? No matter how hard you try to convince them, they just don't get it. Or, maybe, you've been stumped in a job interview where you're being asked to sell yourself and your capabilities to the interviewer, but you just don't know how.

Unfortunately, most people don't know why they hate public speaking; a lot of people don't know why they feel fearful and negative about it. If you don't have a clue, I will state your possible fears. I bet you have heard of the famous saying "conquer your fears". If only it were easy to achieve, but it's okay. You have to do something about it, and listening to this book is a good start. It tells me you are ready to learn and become a new version of yourself.