Business Storytelling

Wie man ein Unternehmen aufbaut, ein Produkt entwickelt oder generell im Business Erfolg hat, zeigt iPod-Erfinder und Silicon-Valley-Ikone Tony Fadell. Ob Berufseinsteiger, die mit dem Gedanken spielen, ein Start-up zu gründen, Unternehmer, die überlegen, ihr Business zu verkaufen, oder Entwickler, die ein Produkt erschaffen wollen, das den Markt revolutioniert – die meisten stehen irgendwann vor Problemen im Businessalltag, bei denen ein guter Rat weiterhelfen würde.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.

In Story Like You Mean It, Dr. Dennis Rebelo helps you communicate with ease and connect with others by constructing a self-narrative with intention and purpose. At the intersection of academic theory and practical experience, Dr. Rebelo shares insights he has gained coaching clients on how to build and then share their life-work narratives. Students from the US Navy and CVS Health's Executive Learning Series for Diverse Suppliers have used Dr. Rebelo's Peak Storytelling model to navigate personal history, reflect on influential moments, and compellingly communicate their true value.

Serial entrepreneur Matt Shoup shows how to establish real and deep connections, build true rapport, and create long-lasting trust with clients and others you serve. He invites you on an empowering journey to explore your imperfections and grow comfortable with your guard down, allowing the rawest, most compelling version of yourself to shine through. You’ll learn the tenets of great storytelling, why crafting your message counts, and how to communicate with conviction, even when you’re vulnerable.

MARKETING MANAGEMENT: Sie interessieren sich für Marketingmanagement, aber benötigen eine Zusammenfassung der Grundlagen, um es richtig verstehen und Möglichkeiten für sich selbst bewerten zu können? Dann ist dieser Ratgeber genau das Richtige für Sie: Intelligentes Marketingmanagement ist ein wichtiges Instrument für den Markenaufbau und nachhaltige Kundenbindung. Hier erhalten Sie einen Einstieg in das Marketingmanagement mit seinen wichtigsten Grundlagen.

Storytelling is not just reserved for those big moments, in fact storytelling is the fabric of all communication connecting 8 billion people across the world... and you can harness its power. Every day you are surrounded and involved in countless storytelling moments with people. Whether it be conversations, interviews, meetings, presentations, events, public speaking, emails, social posts, personal branding, live feeds, videos, speeches, being on a date, or much more... why, what, and how you communicate... matters.

In today's fast-paced digital world, creating compelling content that resonates with audiences is crucial for building a successful brand. Content that Rocks is your ultimate guide to mastering the art of storytelling and content strategy. This audiobook takes you on a step-by-step journey, exploring how to craft captivating stories, optimize content for search engines, and embrace multimedia formats that will take your digital presence to the next level.

A winning pitch is more than just data points and charts—it's a compelling story that captivates from start to finish. Yet, crafting such a pitch is an art few have mastered, leading to lackluster presentations that leave audiences unconvinced and disinterested.

Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: “¿Y A MÍ QUÉ?”. Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digasles importe y que mantenga su atención. ¿Cuál es el secreto? Entender qué es ESO que responderá al “¿Y A MÍ QUÉ?” de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

The common factor between inspiring leaders, influential marketeers, and great salespeople is that they inspire action in the people around them. How do they do this? By telling well-told stories.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

You need to know about this. They're calling it the biggest business skill of the next five years. To explain the abstract, or the complex, we need to use stories. This short Two-Minute Solution will give you practical, step-by-step ways to increase your effectiveness with stories tactically woven into your regular business writing.

Are you looking to get investment for your start-up? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90 percent failure rate, so how do you stand out from the crowd? Start by getting How to Hack Humans, listening to it, and realizing, "Hey, this Seth Erickson guy might be on to something." Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage.

Una guida pratica per utilizzare al meglio le strategie del Growth Hacking nel tuo Storytelling. Il Growth Hacking Storytelling è una disciplina emergente che utilizza i concetti e gli strumenti del Growth Hacking per lo Storytelling. Utilizzare il Growth Hacking Storytelling significa quindi affinare una vera e propria arte, quella, in particolare, di raccontare storie e quindi di catturare l'attenzione dell'ascoltatore (potenziale cliente) per persuaderlo a scegliere te o quello che offri, indurlo ad acquistare, iscriversi, abbonarsi o qualsiasi altra cosa tu desideri che faccia.

Si estamos compartiendo una oportunidad de negocio con un nuevo prospecto, orientando a un equipo de trabajo o aconsejando a un hijo, nuestro objetivo no es solo informar. Cuando comunicamos cualquier tipo de información—llámalo propuesta, plan, consejo, proyecto o enseñanza—nuestra intención es motivar a otros a actuar; queremos enseñar, influir y persuadir. Descubre cómo crear y contar tus propias historias, ya sea que lo hagas para construir negocios o para establecer puentes de comunicación con quienes te rodean.

Probabilmente si sarà già reso conto che lo storytelling è oggi onnipresente e che è difficile immaginare il marketing senza di esso. In questa guida, otterrà innanzitutto una panoramica su cosa sia effettivamente lo storytelling e perché sia una parte importante di una strategia di marketing di successo. Inoltre, nella parte teorica imparerà come è strutturata una storia classica, fino a che punto questa struttura può essere integrata nella pratica commerciale e quali alternative esistono.

Circle of the 9 Muses captures the best practices of the world's most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action. This rich toolbox is loaded with fun, graphical instructions and dozens of unique, replicable, and facilitated processes that require no special training or expertise. You'll discover your organization's hidden narrative assets, use different templates and frameworks to tell the stories of your past, present, and future, and more.

While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to succeed. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers, and dominate in the market.

This audiobook explore storytelling for business managers and consultants presenting in the boardroom; what are stories, why are they so powerful, and how you can sprinkle some of that storytelling magic into your boardroom PowerPoint presentations.