Business Strategy Women

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

Why are gender equality initiatives not helping all women equally? Why does there continue to be a lack of Black women in senior management and leadership? How can the mindsets and strategies of companies whose approach is to focus on gender first, and only then to look at race, be changed to become more intersectional and inclusive? Closing the Gap serves to contextualize how companies unintentionally position Black women in situations where they cannot thrive or reach their full potential.

Like it or not, how you present yourself plays an important role in your career success. But what if you are ready to upgrade your image to support your career ambitions, but feel stuck in a rut, or don’t even know where to start? In Look Like the Leader You Are, workwear stylist Lizzie Edwards enables you to create an effortless and stylish work wardrobe that works by sharing her proven seven Rs process.