Business Strategy

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

This book will take you from knowing nothing about the vending machine business to learning more about it than most people running an already successful business of this kind!

Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: developing a success mindset, understanding the business of the beauty business, finding your niche, diversifying with multiple streams of income, growing your platform to grow your profits, preparing for the unexpected, and planning for your future.

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise - it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter.

Have you tried Forex, but haven’t seen success? Are you on the verge of quitting due to frustration? Or have you just heard of Forex, and you’re looking to learn more? Then Forex Trading for Beginners is for you! With this guide, you’ll learn how to turn your bad luck around and turn a profit with this incredible market - whether you’ve been at it a while or you’re just getting started.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

The story of stock market is one of booms and busts. There's only one way of making money in the markets: buying low and selling high. The order in which you do them places you firmly in a particular direction and this is where your risk compounds. The best way to manage risk is to simply be neutral in the market or, in other words, not be committed to either direction. How is this possible, you ask? Well, this is where options come in.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

This ancient philosophy leadership strategy collection twin pack includes the text of both The Art of War by Sun Tsu and Tao Te Ching by Lao Tsu. These ancient Chinese texts on war strategy, leadership and self mastery are a must for any business leader or self improvement seeker. Now both texts together in a handy new volume with the new updated translation and read by NM Few.

Every leader and team can use Building Strategic Organizations to deepen their understanding of essential strategy topics. You can also use these five tools to quickly develop a robust strategic plan that aligns your on-the-ground work with your strategy, priorities, and vision. Build the strategic capacity and employee engagement of your entire workforce by making sure they know why they come to work, what is most important, and what progress is being made.

The author provides state-of-the-art information that has been proven to work. Master the interview process with ease using a rare strategy that only few know about. This book will put you levels ahead of any rivalry going for the same position as you. A well-thought-out masterpiece that includes mental preparation techniques to stack odds of success in your favor. If you want to know exactly how to beat any interview using advanced techniques in a short space of time, then this book is for you.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

On April 10, 1966, a crowd of 10,000 farm workers and supporters gathered at the California state capitol to celebrate victory in one of the most significant strikes in American history - one that made Cesar Chavez famous as leader of the National Farm Workers Association (NFWA), which later became the United Farm Workers (UFW). Marshall Ganz tells the story of the UFW's ground-breaking victory, drawing out larger lessons from this dramatic tale.

Este libro consigna en sus páginas ideas innovadoras que cuestionan las ideas obsoletas de la planeación estratégica y construye una teoría desde los fundamentos acerca de ¿Qué es una estrategia?, ¿Cómo practicarla en las empresas? y ¿Cómo todos podemos ser estrategas abrazando la naturaleza emergente de la misma?

Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry. The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.

Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.

Is your business struggling to meet its growth plans? When your marketing and sales departments have different goals and strategies your company’s revenue growth suffers. Being a specialist in the business development space for years, we’ve seen this disconnect between sales and marketing first-hand. Too often, sales and marketing fail to work together which results in you losing time, money and new clients.

When you think of success, what comes to mind? Career, public achievements, diplomas, degrees? We work hard to find a job, gain promotions, and develop skills to become a peak performer. We’re continually striving to win at work. But does winning at work mean we have to lose at home? In all our “winning,” are we neglecting what matters most? Unfortunately, too many leaders achieve career success, only to find they have critically damaged their relationships with the people closest to them. Winning Begins at Home will help you change all that.