Business Strategy

When should you rebrand your professional services firm, and how do you know if you’re ready? Bold Brand™ is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. In this book, author Josh Miles walks you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand.

In Secrets of the Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, best-selling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.

In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

Duty of Care: An Executive's Guide for Corporate Boards in the Digital Era offers a much-needed guide for board directors and leaders who need to get up to speed and close their digital knowledge gap in order to make the right decisions about digital technology investment and deployments. Written in easy-to-understand language, this audiobook targets directors and executives who want to protect themselves from risks ranging from massive cyber security breaches to digital infrastructure investment mistakes.

We are all crazily busy. Yet many of us know that we still need to take the time to learn how to get better. Better at productivity. Better at achievement. Better at running our minds and bodies in the optimum way to enhance our rate of success. So how can we fulfil our potential when there's so much else to do? Win Fast offers succinct, proven strategies in no-nonsense language to help us rise to a new level in our personal and business lives, to be more productive and efficient and to exceed our goals.

Investors today are being fed lies and distortions, are being exploited and neglected. In the wake of the last decade’s rush to invest by millions of households and Wall Street’s obsession with short-term performance, a culture of gamesmanship has grown among corporate management, financial analysts, brokers, and fund managers, making it hard to tell financial fantasy from reality, salesmanship from honest advice. In Take on the Street, Arthur Levitt—former chairman of the Securities and Exchange Commission—shows how you can take matters into your own hands.

Designed to carry tomorrow's leaders into the 21st century, this guide carries through on the strengths that made its predecessor a classic, offering contributions from an international team of experts from today's top business schools. You'll get an overview of all the major business school topics: management, finance, economics, marketing, leadership, strategy, and much more.

The paradigms of big business have changed. Incumbents of the old guard find themselves superseded by digitally-charged, data-fueled organizations that leverage platform-based business models. How can pre-digital businesses survive? They're loaded with resources, brand power, and embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders redesign their organization from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy.

By common definition, a professional is anyone who possesses the skills and knowledge necessary for a career - whether as a surgeon, a software engineer, or a plumber. But according to Subroto Bagchi, our increasingly global marketplace demands more. In a world where the foolish, selfish, and unethical decisions of a few have affected the lives of millions, The Professional urges listeners to act responsibly and reexamine "business as usual".

The inspiring story of a pioneering program that is redefining urban young adults as economic assets, not deficits. During Gerald Chertavian’s many years as a Big Brother, the former technology entrepreneur realized that our nation’s "Opportunity Divide" strands millions of young, disadvantaged, yet motivated workers at the bottom of the job ladder. In 2000 Chertavian dedicated his life to closing that divide, and Year Up was born.

Weltbestseller! Über eine Million verkaufte Exemplare! Die Geschichte und Geheimnisse eines der erfolgreichsten Anleger aller Zeiten! Den Namen Warren Buffett haben wahrscheinlich insbesondere Finanzinteressierte schon einmal gehört, denn er wird von vielen Anlegern auf der ganzen Welt bewundert. Er gehört zu den weltweit reichsten Menschen. Sein Vermögen wird auf mehr als 80 Milliarden US-Dollar geschätzt.

Do you want to learn all the strategies of options trading? If yes, then keep reading! Options trading has been gaining a widespread popularity as it is a less capital investment. It offers other possibilities. It opens doors for high profits. Traders can also use various strategies to maximize their profit potential, hedge long-term stocks at a low cost, enjoy fewer commissions, and reduce the risks. No wonder investors have been turning to options trading. Despite that, new traders are misinformed and don’t know how to deal with the process from start to finish.

Es kommt nicht auf die äußeren Umstände an, wie wir reagieren, sondern auf das, was in uns ist. Das Gute daran ist, im Gegensatz zu den Märkten oder Aktienkursen können wir das, was in uns ist und unsere Reaktion auf äußere Umstände kontrollieren. Dieses Hörbuch wird Ihnen helfen, mehr Kontrolle über sich selbst zu erlangen, angemessen an der Börse zu handeln und zu reagieren. Es ist ein Werkzeug, geschrieben, um Ihnen und mir zu helfen, die täglichen Herausforderungen als Trader an den Börsen besser zu meistern.

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create - and execute upon - their social media for business road map.

There are many sources of income but day trading is more than just a source of income but a door to brighter future. Is your daily job giving yourself the best that you need in life? If not, day trading is a change in both lifestyle and mindset.

Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. The Microsoft Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator.

Extrayendo de los libros exitosos de John Maxwell, Liderazgo REAL explora principios eternos en el estilo único del doctor Maxwell. De manera concisa y directa, Maxwell se enfoca en las cualidades esenciales, necesarias y ya comprobadas de un verdadero liderazgo: influencia, integridad, actitud, visión, resolución de problemas, relaciones, desarrollo de equipos y auto disciplina. Esta serie en formato de audio, guía a los lectores a través de pasos prácticos para desarrollar el verdadero liderazgo en sus vidas y en las vidas de los demás.

Whether you want to (1) blow the competition out of the water, (2) boost your confidence, or just (3) start winning more often, this audiobook will get you there. You will learn how to identify and remove any hindrances that may stand in your way and how to stride into each challenge, head up, with confidence and a strong desire to compete at your highest level.

Many people think that Forex and stock market trading are either get-rich-quick scams or extremely complex financial tools that require years of experience and insider knowledge. However, the truth is that anyone can become a successful investor! All you need is the right mindset and a few time-proven strategies that have already worked for countless investors. This set of three books will teach you the art of forex trading, day trading, and options trading. With these tools, you can earn money quickly and easily by harnessing the power of short-term market fluctuations.