Business Strategy

Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.

In Project Zero Trust: A Story About a Strategy for Aligning Security and the Business, George Finney, chief security officer at Southern Methodist University, delivers an insightful and practical discussion of Zero Trust implementation. Presented in the form of a fictional narrative involving a breach at a company, the book tracks the actions of the company's new IT security director. Listeners will learn John Kindervag's 5-Step methodology for implementing Zero Trust, the four Zero Trust design principles, and how to limit the impact of a breach.

Few people know more about developing leaders than John C. Maxwell, the bestselling leadership author in history. In the last twenty-five years, he has grown from equipping a handful of leaders in one organization to developing millions of business, government, and non-profit leaders in every country around the world. In The Ultimate Guide to Developing Leaders, Maxwell teaches everything leaders need to know about how to develop leaders in their team or organization.

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external.

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Ginni Rometty to Robert I. Sutton and company examples from Maersk to Nvidia, this volume brings the most current and important management conversations right to your fingertips.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

This is legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy. Required listening for any martial artist, business person, or student of strategy, this audiobook includes the one hour Zen inspired soundtrack, The Mysterious Sound of Wind in the Bamboo, performed on authentic Japanese instruments.

Agile, say its enthusiasts, can transform your company, catapulting you to the head of the pack. Not so fast. In this clear-eyed and indispensable audiobook, Sarah Elk and Steve Berez provide a much-needed reality check. They dispel the myths and misconceptions that have accompanied agile's growth - the idea that it can reshape your organization all at once, for instance, or that it should be used in every function and for all types of work.

Alexander the Great endures as one of the most admired and emulated leaders in world history. In our time, his example of unprecedented and unparalleled success has inspired leaders of business and government, from media mogul Ted Turner (who keeps a bronze bust of Alexander in his office) to Desert Storm commander General Norman Schwarzkopf (who credits Alexander's tactical innovations for his dramatic flanking maneuver against the Iraqi army in the liberation of Kuwait).

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

In the newly revised Second Edition of Quantitative Trading: How to Build Your Own Algorithmic Trading Business, quant trading expert Dr. Ernest P. Chan shows you how to apply both time-tested and novel quantitative trading strategies to develop or improve your own trading firm. You'll discover new case studies and updated information on the application of cutting-edge machine learning investment techniques

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.

Voici l'histoire de Jesse Livermore, le plus talentueux spéculateur de la bourse de Wall Street. Sa clairvoyance, son style, ses principes, ses erreurs, ses succès, tout y est relaté. Jesse Livermore. a connu la fortune puis la ruine, et de nouveau la fortune. Comment? Découvrez-le au travers de ce savoureux audiobook, et apprenez auprès d'un des plus grands traders de son époque, voire de toute l'histoire!

With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize - and are nervous about - the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company - and prescribing IT's future.

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.