Business Strategy

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. In Digital Marketing for Business 2023, the author distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

In a compilation of fascinating stories, Dr. Jim Webb shares a view of visionary leaders who defied the odds to create extraordinary, lasting results in diverse environments. While guiding listeners on a journey through some of the world’s finest institutions and the influencers who produced and directed radical improvements, he shines a light on a variety of these exceptional leaders. Innovators Who Changed the World profiles the history of those who created, built, and guided organizations and people through transformation and changed the world in the process.

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems.

Ann was agitated and troubled as she summoned the courage to recount what had happened. The intensity of her remarks was gripping the whole team; all eyes were on her. She took the extraordinary step of sharing her emotions with her team; she felt alone, helpless, unimportant, and rejected. In reflecting on our individual professional experiences, we each remember occasions when we were Ann; desperate for connection. At times we reacted by retreating to our offices and at other times by becoming angry, shouting, or being overly defensive. Has this ever happened to you?

Tax time is the most feared phase of the year for most people. It's a full-time job to keep up with the intricacies of tax law and accounting, but it's not your full-time job. You've got to run a business. The book provides you with the help you need in the time you have so that you can get taxes off the road and get back to work.

Big Bang Disruptions are new products and services that enter the market better and cheaper than established products, seemingly overnight. Larry Downes and Paul F. Nunes offer critical insights and strategies companies are using not just to protect themselves but to create and appropriate disruptive innovations for themselves. The authors detail the four stages of big bang innovation and show leaders how to see disruptions headed their way - and take action before it’s too late.

Existe un increble método para convertir un negocio pequeño en una compañía multimillonaria lder de la industria: el mismo que utilizan los campesinos para tener las calabazas más grandes y ganar los concursos de Halloween, el Gran Plan.

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create - and execute upon - their social media for business road map.

The inspiring story of a pioneering program that is redefining urban young adults as economic assets, not deficits. During Gerald Chertavian’s many years as a Big Brother, the former technology entrepreneur realized that our nation’s "Opportunity Divide" strands millions of young, disadvantaged, yet motivated workers at the bottom of the job ladder. In 2000 Chertavian dedicated his life to closing that divide, and Year Up was born.

Charlie Munger ist visionärer Vizepräsident von Berkshire Hathaway, einem der 20 größten Unternehmen der USA. Doch noch mehr ist er Warren Buffetts unersetzlicher Geschäftspartner, der über Jahrzehnte besser abgeschnitten hat als der Markt. Munger ist davon überzeugt, dass Sie als Investor dasselbe schaffen können. Seine Lebenserfahrung - ein Bündel interdisziplinärer Denkmodelle aus Wirtschaft, Psychologie und Philosophie - ermöglicht es ihm, Emotionen und Investitionen strikt zu trennen und so die üblichen Fallstricke beim Investieren zu meiden. Das können auch Sie.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

In business, and in life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and to avoid disaster we need to totally rethink the model. Part business biography, part business blueprint, Total Rethink explains how this can be done.

Written from the point of view of someone achieving business success in today's turbulent economy, Forget Strategy. Get Results offers you a fresh way of thinking about successfully managing any sort of business, under any conditions. Controversial, thought-provoking, and entertaining, it delivers TelecityGroup founder and CEO Michael Tobin's OBE unconventional approach to management and shares the lessons he's learned on his path to building one of the world's largest data center provider companies.

The $100K Book Strategy is a step-by step guide that will teach you how you can create a six-figure self-publishing business by crafting teachable content into a book format that you can publish with the world. It’s no secret our world has changed dramatically over the last few years, as people worldwide struggle to adapt to our changing environment. Whether it’s to eat healthier, learn to crochet, make money, build confidence, learn to garden, lose weight, or create an online business, people are hungrier than ever to improve their lives.

"The Art of War", by the Chinese military strategist Sun Tzu, was written in fifth century BC and remains one of the most influential strategy treatises of all time. It was held as the most important military treatise for 1500 years, and has now a pervasive influence on Eastern and Western military thinking, business tactics, legal strategy and beyond. The ancient wisdom of this ultimate guide to combat strategy is indeed applicable in all areas of life by anyone willing to ensure every kind of victory.

For thousands of years, humanity was ruled by Kings and Queens through bloodlines and rituals. Later governments and social insurgents brought forth unity for democracy and revolutions. Today, humanity distrusts the political forces which govern, and royalty is a dying breed. Yet still, 99.99% of humans are looking for someone, anyone whom they can follow, learn from, be inspired by, and trust in.

In today's fiercely competitive marketplace, standing out is increasingly challenging. With social media, websites, and SEO becoming more competitive, and sales growing tougher, there's one key element that can make you shine: Your Customer Stories, specifically Video Case Stories. This book delves into how Video Case Stories can significantly enhance every marketing campaign, boosting sales results by at least 32%.

Stock Market Investing for Beginners aims to help you take things to the next level by providing you with a greater variety of ways to interact with the stock market than ever before. You will find everything you need to know to take your understanding of ways to profit from stocks to the next level, starting with a breakdown of the current market climate and what to expect from 2019.

Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in the business world. In this book, the authors draw on their extensive experience with scorecard projects to provide a step-by-step method for introducing the Balanced Scorecard into an organization. This book will provide senior and operational managers, consultants, and business academics with a comprehensive view of emerging Balanced Scorecard practice supported by both business advice and a theoretical foundation.

Sin dagli albori dell'era industriale, le imprese hanno ingaggiato una battaglia senza quartiere per accaparrarsi un vantaggio nel sanguinante oceano rosso della competizione, colmo di rivali che lottano per un potenziale di profitti sempre più ridotto. Ma quali prospettive di crescita potrebbero avere se, invece, operassero senza alcuna concorrenza, in uno spazio di mercato incontestato, dalle possibilità illimitate come quelle di un oceano blu?