Business Strategy

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants, and marketing professionals alike. This method works through three phases: market intelligence, strategy development, and guided implementation. Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea - that the purpose of strategy is to achieve a sustainable competitive advantage.

Machiavellians may not get to heaven, but on earth they have a definite edge on the competition. In this pithy and discretely vicious guide, Stanley Bing shows how the Florentine master statesman and political thinker would handle today's myriad corporate challenges, seize the future by the throat, and make it cough up money, power, and superior office space. So, what exactly would Machiavelli do?

In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.

Sun Tzu’s The Art of War is the master key to power and victory and is the most important book ever written on overcoming obstacles and defeating your foes. All of the book’s millennia-old wisdom can be yours in a single sitting. Discover today why The Art of War has guided soldiers, generals, martial artists, and seekers throughout the ages.

We live in an exciting time. Technology, globalization, and demographic shifts provide new potential for personal and business success. Yet, research tells that only 30 percent of our attempts to implement change succeed amid the turbulence we encounter both within and outside today's organizations. We need new ways of thinking and doing if we are to turn potential into performance. Managing at the Leading Edge provides a new evidence-based road map for leadership success in a dynamic context.

In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework—the Strategic Fitness System—containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization's culture.

Just think for a moment: With over $5.1 trillion changing hands every single day in forex and currencies of different countries changing hands in the process, you can be sure that if you know what you are doing, you can make full-time income with forex! But, you may be wondering: That’s true, but how do I begin? Is forex trading something that a complete beginner can do? How do I decide which currencies to trade?

Elevate your brand with our cutting-edge Brand Process – the ultimate solution to the common challenge that business leaders face when it comes to effectively communicating their business narratives. Our revolutionary approach doesn't just give you a competitive edge; it unveils the key to helping your customers not only understand but passionately embrace the powerful benefits of your products, ideas, or services. Building a Brand achieves this by equipping you with the tools to master the seven universal narrative elements that resonate with all humans.

Amazon Queen Becky Thames shares how she started her ecommerce business from nothing and overcame hardships and failures to make more than $1.3 million in sales on Amazon. Becky shows you how to unlock your sales potential on Amazon. Whether you are a novice or have sold on Amazon before, Cracking the Amazon Code answers your questions to help you succeed. Becky breaks down each portion of the code, giving you insight from a successful seller’s perspective on how to make the code work for you. This book packs a punch and can have you making sales in no time.

The Strategy Implementation Gap is a guide for executives on how to have a sustainable approach to the right people doing the right things in the right way to achieve the right results.

You are not alone. Finally, here is a book that gets to the heart of what professional women really want. You have had enough of 60-hour workweeks, the day care dash, and the vacations that never get taken. You want to work, but on your own terms. Women have power. In Womenomics, journalists Shipman and Kay deal in facts. Companies with more women managers are more profitable and report higher levels of employee satisfaction.

How do you gain an edge in the digital age? In this lively, accessible guide, Ram Charan, best-selling author and advisor to some of the world's top CEOs, dissects the changing nature of competitive advantage, illustrating what it takes for companies - old and new alike - to compete against digital giants like Amazon, Alibaba, and Google.

In his work consulting to major corporations for more than 30 years, Gerald Kraines consistently hears that 60-70 percent of business organizations' potential effectiveness goes unrealized. He shares how to engage, align, and develop employees in order to leverage and encourage optimal performance and long-lasting results.

I can tell you that there are a plethora of strategy books out there. However, you’ll find many of them arcane, academic, and even confusing. Most were written a long time ago and use out-of-date examples from well before the tech age. Many are no longer relevant. For the past five years, I’ve been obsessed by the idea of creating a strategy operating system, and I’ve spent the past 12 months figuring out how to design one.

Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations.

In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

How much tax do small businesses pay? How much should a small business set aside for taxes? Filing taxes is something every enterprise in the United States needs to do, and there is a lot that needs to be discovered in this procedure. It does not remember if you are self-employed or own a restricted liability enterprise (LLC). You want to understand what the difference is concerning taxes and a way to get the maximum from your return.

Modern portfolio theory has failed investors. A change in direction is long overdue. In Getting Back to Business, dividend-investing guru Daniel Peris proposes a radical new approach - radical in that it does away with MPT in favor of a more intuitive, common-sense approach practiced by business people in their own affairs everyday: cash returns on cash investments.