Business Words

Sales is the oxygen of every organization, whether it be a company, charity or not-for-profit. So it logically follows that "Why should I choose you?" is the single most important question an organization must answer in order to survive and thrive. This book describes a process over 400 leaders have used to define the ONE thing, at their core, that makes them uniquely remarkable–in 7 words or less. This short expression of your organization's root value does a number of critical things for you:

Words matter. They wound, they inflate, they define, they demean. They have nuance and power. "Effortless", "Sassy", "Ambitious", "Aggressive": What subtle digs and sneaky implications are conveyed when women are described with words like these? Words are made into weapons, warnings, praise, and blame, bearing an outsized influence on women's lives - to say nothing of our moods.

Here are 30 inspirational stories about words that changed lives, health challenges, and making every day special. The stories in Chicken Soup for the Soul: Think Positive will encourage listeners to stay upbeat, because there's always a brighter way to look at life. This book continues Chicken Soup for the Soul's focus on inspiration and hope, reminding us that each day holds something to be thankful for.

Bill Cates’ newest book, The Language of Referrals, is your blueprint for finding the right words and phrases to elevate your referability, confidently ask for introductions, address concerns and objections, and turn the willingness to refer into effective connections with your new prospects.

The words you use say a lot about who you are and where you're headed. Whether you want to express yourself clearly to impress a prospective employer during a job interview, or just brush up on those pesky words you encounter every so often reading the newspaper, Kaplan Word Power is the essential tool to help you expand your daily vocabulary.

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.

Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords...Google AdWords is a popular pay-per-click or PPC advertising solution that provides a simple approach to handling your Google content.

You already have a one-of-a-kind idea inside of you that will not only spread like wildfire but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it, shaping it, and launching it into the world. Drawing upon more than 25 years of both research and real-world experience, the author explains a simple approach to creating not only a message that grows your business 24-seven, but a movement that’s bigger than your business and takes on a life of its own.

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This audiobook draws on more than 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach listeners how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

These positive affirmations are excellent to hear before going to sleep, early in the morning, during a coffee break, at the beach, or whenever you need a daily dose of inspiration! When we hear these affirmations, we bombard our subconscious with powerful and positive statements that will automatically lead us to our goals. In essence, by listening to these affirmations over and over, we are actually reprogramming our mental computer to achieve more health, more wealth, more love, and more happiness right now!

Whether you’re struggling to get started, afraid of making a big decision, or clinging to a path no longer meant for you—this book is the kick in the pants you need to take the next step and go after what you want. Gutsy is your guidebook to uncovering the audacious courage within you and making an impact on this world that only you can make. This book will help you learn to turn off the expectations of others, ask for what you deserve, stick your neck out, and be brave enough to take that next step.

Having a strong mindset and valued sense of self can make a world of difference in how you experience your daily life and combat negative energies. But there is one ultimate key that can help you unlock a powerful and unstoppable frame of mind to get you on the right path toward achieving your goals and desires. Affirmations are powerful--they can help you challenge and conquer negative thinking so you can move forward in life and become your best self.

Have you ever thrown your hands in the air and said “F”-it? Been tempted to give in to someone or something you’ve been resisting? Or worse, found yourself backed into changes, circumstances, or even a life you didn’t ask for? If so, you are not alone. But thankfully, there is now a powerful way to never have to say “F-it!” again. It begins with reframing the "f" word...and ultimately leads to reframing your life.

Making money online is becoming one of the most searched topics on the Internet recently due to changes in the world economy and increasing unemployment rate across the world, although there are hundreds of ways to make money online but this write up shall be uncovering top ten ways to make money online fast and free, especially for beginners that want to increase their streams of income.

Another failed project? You need these 100 project management pearls of wisdom to make the next one a success. In Six-Word Lessons to Avoid Project Disaster, you get 100 reasons why projects fail with an added bonus: The right questions to ask your team leads to help your project stay on track. Meant for the novice as well as experienced project manager, Six-Word Lessons to Avoid Project Disaster will help you ask the pointed questions to keep you in the know, ensure your team leads focus on the right things, and put your project in the win column.

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

From New York Times best-selling author and beloved Today show anchor Hoda Kotb comes an inspiring collection of quotes - drawn from her own personal favorites featured on her enormously popular Instagram account - that offer wisdom, courage, and hope. In I Really Needed This Today, Hoda not only shares 365 sayings and quotes, she writes about the people and experiences that have pushed her to challenge boundaries, embrace change, and explore relationships to their fullest.

In Middle-Class Mindset Escape Plan: Six Proven Steps to Break Free of Faulty Beliefs, Conquer Your Fears, and Reach Financial Success, J.D. shares what he learned through his own personal journey from middle class to millionaire so that you, too, can recover from loss, make a mindset shift, and break through to financial freedom.