Business Words

Bill Cates’ newest book, The Language of Referrals, is your blueprint for finding the right words and phrases to elevate your referability, confidently ask for introductions, address concerns and objections, and turn the willingness to refer into effective connections with your new prospects.

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This audiobook draws on more than 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach listeners how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

Tom Junod’s Esquire profile of Fred Rogers, "Can You Say...Hero?", has been hailed as a classic of magazine writing. Now, his moving story of meeting and observing the beloved host of Mister Rogers' Neighborhood is the inspiration for A Beautiful Day in the Neighborhood, directed by Marielle Heller and written by Micah Fitzerman-Blue and Noah Harpster. Here, Junod’s unforgettable piece appears for the first time in audiobook form alongside an inspiring collection of advice and encouragement from Mister Rogers himself.

To keep doing what you love, you need to maintain your own systems, not just the ones you write code for. Regular exercise and proper nutrition help you learn, remember, concentrate, and be creative - skills critical to doing your job well. Learn how to change your work habits, master exercises that make working at a computer more comfortable, and develop a plan to keep fit, healthy, and sharp for years to come.

What type of leadership is needed in a moment that demands adaptive change? Tod Bolsinger, author of Canoeing the Mountains, is uniquely positioned to explore the qualities of adaptive leadership in contexts ranging from churches to nonprofit organizations. He deftly examines both the external challenges we face and the internal resistance that holds us back. When reflection and relationships are combined into a life of deliberate practice, leaders become both stronger and more flexible.

Happiness is considered a destination, but the finish line is constantly moving—when we get married, find that dream job, move away from home, have a baby, build a dream house, etc. We are promised that a happy life is tied to these milestones. But what if society has it wrong? What if happiness isn't the goal at all? With her trademark candor and hilarious storytelling, MK paints a picture of a different life—one bursting with a force that is far more sustainable and vibrant: joy.

Do you feel like your coaching sessions are just going in circles after trying your best to help your clients change but getting nowhere? Have you ever felt like there must be a more effective way to empower your clients to embrace change and achieve remarkable results? You’ve got the certifications, the right gear, and even the perfect ambiance in your coaching space. But something's missing… Your clients listen but don't seem to move forward. It's like watching a car stuck in the mud — lots of effort, but no progress.

From New York Times best-selling author and beloved Today show anchor Hoda Kotb comes an inspiring collection of quotes - drawn from her own personal favorites featured on her enormously popular Instagram account - that offer wisdom, courage, and hope. In I Really Needed This Today, Hoda not only shares 365 sayings and quotes, she writes about the people and experiences that have pushed her to challenge boundaries, embrace change, and explore relationships to their fullest.

Hoda is back, with 365 new quotes and stories to share with her beloved fans. In This Just Speaks to Me, she writes about the people and moments that have enriched her life, discussing everything from motherhood and friendship to love and loss. The book also celebrates the countless acts of kindness that unfolded during these uniquely challenging times.

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.

1.17 billion people use Google search. (Yes, a billion with B). 63 percent of them said they’d click on a Google ad. Businesses make an average of $2 in revenue for every $1 they spend on AdWords (Despite the fact that 99 percent of them don’t know how to advertise properly). If you are serious about advertising online and you’re looking for an affordable way to put your product or service in front of millions of highly-targeted prospects, Adwords is the way to do it. And this audiobook is the place to start.

Do you want to make a living with your writing? Do you want to turn your words into multiple streams of income? I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated third edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself.

A practical and irreverent guide to taking the sting out of feedback and reclaiming it as a motivating, empowering experience for everyone involved. Feedback: the mere mention of the word can make our blood pressure rise and our defenses go up. For many of us, it's a dirty word that we associate with bias, politics, resentment, and self-doubt. However, if we take a step back and think about its true intent, we realize that feedback needn't be a bad thing. After all, understanding how others experience us provides valuable opportunities to learn and grow.

Harness the most powerful, persuasive force in the marketplace - "word of mouth" - and watch sales grow exponentially!People are already talking about your company. But are their words repelling people? Or spurring a stampede of new customers your way?Most entrepreneurs think word of mouth is out of their control. But what if you could harness this powerful, influential force - to get people talking about you in a way that builds sales exponentially?

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

Having a strong mindset and valued sense of self can make a world of difference in how you experience your daily life and combat negative energies. But there is one ultimate key that can help you unlock a powerful and unstoppable frame of mind to get you on the right path toward achieving your goals and desires. Affirmations are powerful--they can help you challenge and conquer negative thinking so you can move forward in life and become your best self.

Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords...Google AdWords is a popular pay-per-click or PPC advertising solution that provides a simple approach to handling your Google content.

Reports, emails, business plans, meeting minutes, journal articles, reviews, speeches and presentations: business writers have to write any or all of these, and write them well. Good business writing saves time, money and gives a positive and professional impression of you and your organisation - while poor written communications cause problems ranging from irritation through to complete project failure. But writing effectively for work is not a mysterious gift; it's a skill that can be learned....

Words matter. They wound, they inflate, they define, they demean. They have nuance and power. "Effortless", "Sassy", "Ambitious", "Aggressive": What subtle digs and sneaky implications are conveyed when women are described with words like these? Words are made into weapons, warnings, praise, and blame, bearing an outsized influence on women's lives - to say nothing of our moods.

If you are experiencing anxiety, dealing with fear or hopelessness, having problems with health, going through a career crisis, suffering grief after the loss of a loved one, or simply looking for encouragement and inspiration, Words That Heal offers comfort, support, and understanding.