Business Words

Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

For Mike Krzyzewski, head coach of the Duke University men's basketball team, certain words have special importance and force. Coach K uses them every day to energize, motivate, and teach his players how to be winners on the court and in every aspect of their lives. Now, in Beyond Basketball, he offers 40 short, hard-hitting audio essays that will educate and inspire. Each is centered on an important keyword and illustrated with anecdotes from his personal experiences.

What type of leadership is needed in a moment that demands adaptive change? Tod Bolsinger, author of Canoeing the Mountains, is uniquely positioned to explore the qualities of adaptive leadership in contexts ranging from churches to nonprofit organizations. He deftly examines both the external challenges we face and the internal resistance that holds us back. When reflection and relationships are combined into a life of deliberate practice, leaders become both stronger and more flexible.

2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!

Your culture is your number-one competitive advantage. But here's the rub: Inspiring cultures don't happen by accident. You can't buy, borrow, or fake a great culture. You need to be deliberate about building a truly inspiring culture. That's where The Humor Advantage comes in.

Within months of having taken control of the family detective business, Izzy Spellman is accused of embezzling from a former client, the ridiculously wealthy Mr. Slayter, who happens to have Alzheimer's, which Izzy and he are diligently trying to keep under wraps. Not only is Slayter's business and reputation on the line, but if Izzy gets indicted for embezzlement, she'll lose everything - her business, her license, and her family's livelihood. Is this the end of Izzy Spellman, PI?

Into every life, some rain must fall. Nobody is fine all the time, and if you’re feeling down or struggling with serious problems, you’re not alone. This clear and comforting guide is here to help you understand the mental health issues that can affect us all, and to help you look after your mind, body and soul. Touching on a range of topics, including anxiety, depression, loneliness, stress and self-esteem, this is a book for anyone and everyone who needs good advice, fresh ideas and kind words.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

Tom Junod’s Esquire profile of Fred Rogers, "Can You Say...Hero?", has been hailed as a classic of magazine writing. Now, his moving story of meeting and observing the beloved host of Mister Rogers' Neighborhood is the inspiration for A Beautiful Day in the Neighborhood, directed by Marielle Heller and written by Micah Fitzerman-Blue and Noah Harpster. Here, Junod’s unforgettable piece appears for the first time in audiobook form alongside an inspiring collection of advice and encouragement from Mister Rogers himself.

We all have the power to change our lives and our relationships with the words we speak. Many of us float through life proclaiming only the things that we can see. However, we have a God-given ability to partner with the Holy Spirit to affect the world around us with our words. Once we understand God’s perspective, we can speak life into every part of our existence.

Do you feel like your coaching sessions are just going in circles after trying your best to help your clients change but getting nowhere? Have you ever felt like there must be a more effective way to empower your clients to embrace change and achieve remarkable results? You’ve got the certifications, the right gear, and even the perfect ambiance in your coaching space. But something's missing… Your clients listen but don't seem to move forward. It's like watching a car stuck in the mud — lots of effort, but no progress.

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Set yourself apart in the business world with these phrases, expressions, and idioms in American English. Have more confidence when speaking English at a meeting with clients, during a presentation or business lunch, or when making small talk with co-workers. And that’s just to name a few of the situations that this business English book covers! Get your copy of Business English Vocabulary Builder 2 to improve your English quickly and easily. These are the business English sentences that you’ll hear over and over again in real life.

A practical and irreverent guide to taking the sting out of feedback and reclaiming it as a motivating, empowering experience for everyone involved. Feedback: the mere mention of the word can make our blood pressure rise and our defenses go up. For many of us, it's a dirty word that we associate with bias, politics, resentment, and self-doubt. However, if we take a step back and think about its true intent, we realize that feedback needn't be a bad thing. After all, understanding how others experience us provides valuable opportunities to learn and grow.

Navigating the workforce as a woman can feel like making your way through a minefield. Step too far in one direction, and suddenly, you're considered bossy and overbearing and difficult to work with. Tricia Kagerer uses her experience and the experiences of other women to provide guidance to help women of all ages and in all walks of life achieve their goals. Kagerer identifies the challenges - both internal and external - that hold women back both personally and professionally, explores their impact, and outlines strategies for overcoming them.

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

A chapter from Zoom by Daniel Roberts and Fortune contributors. With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars.

Sales is the oxygen of every organization, whether it be a company, charity or not-for-profit. So it logically follows that "Why should I choose you?" is the single most important question an organization must answer in order to survive and thrive. This book describes a process over 400 leaders have used to define the ONE thing, at their core, that makes them uniquely remarkable–in 7 words or less. This short expression of your organization's root value does a number of critical things for you: