Car Marketing

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

Shopping for a car? Here’s the 50 most likely situations you’ll encounter and how to handle them! There’s no fluff in these well-crafted, easy-to-consume 50 nuggets of knowledge you will need as part of your car-purchasing project. Take the advice of a car sales professional with more than a decade in the car business.

How to Sell a Car Every Day is a training guide for new sales professionals who are looking to jumpstart their careers and start earning income quickly. Through this guide you will gain skills, develop confidence, and acquire the knowledge you need to build a successful career.

As a 20-year veteran marketer renowned for growing businesses of all types, Jim Flint knows firsthand the difference a dealer's digital presence can bring to real-life sales. And in Car Dog Millionaire, he shares the valuable research he's conducted over the years - combined with Google's own astonishing data on how website visits correlate to car sales.

From humorous to unbelievable stories, the author takes the listener on a journey of mostly true stories into the sometimes-crazy life of a car guy. With lessons learned from either a sales, or management, point of view, each story concludes with a "moral of the story" to bring home lessons that can be applied in different areas of daily business life.

Most desk managers believe that printing out a foursquare or saying "no" to a salesperson on a proposed deal makes them a strong team member. In reality, what makes a great desk manager is the ability to be a rainmaker. If you've wondered what it takes to grow a dealership without all the fancy advertising and gimmicks and why your role as desk manager is critically important, this comprehensive pocket guide is for you.

If you're tired of working your butt off for nothing, it's time to change your strategy. Written by an experienced and bestselling car salesman, this book will give you all the tools and skills to step up your sales game and move a lot more inventory.

It is not hard to become a used car dealer even if you are on a tight budget. As far as the income potential is concern, it is higher than most other side gigs you will find. Just imagine this, you buy a 6 years old Toyota Camry with 87K miles for $4,500, you bring it home, clean it up, fix few minor scratches, wash it wax it, then put it up for sale on Craigslist for $7100. In the first three days you get a few calls, and after 4 test drives, you sell it for $6,600.

Gordon Wright has distilled over a decade of best practices he has developed, used, and tested on the dealership showroom sales floor into this training manual and step-by-step guide. You will learn the principles and approaches he used to build a new and successful sales career in the car business following 25+ years working in corporate marketing and sales roles. It’s time for you to reach your potential and discover how to supercharge your car sales career and become a showroom executive.

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.

Deontae shares marketing strategies for running a successful business.

Lisa Copeland dreads purchasing cars - and she was the managing partner/general manager of one of the most successful FIAT/Alfa Romeo dealership in the US. In Lisa Copeland’s second book, she shares wisdom and insights from her more than 30 years in the automotive industry, having risen to become one of its most renowned influencers. Lisa’s underlying purpose is empowering female consumers while compelling the industry as a whole to level up and create a remarkable purchasing experience for the number one influencer in the world: women.

Whether it's radio and TV ads for your store to video interviews and blog posts featuring employees, customers, and community partners, I'll help you create the content you need to tell the story you want to tell. In my personal life, I've survived cancer...twice. I've had a gun held to my head and a knife held to my throat. My #1 best-selling books have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.

Buying a car can be a daunting task. There are many things to consider, and salespeople can be intimidating. This guide was designed to help eliminate many of the fears associated with car buying and can keep you from getting ripped off. Let’s face it; you work hard for your money, so I want to help you keep more of it when you buy a car and get more back when you sell yours. Included in this guide are real-life examples of cars I have bought and sold myself. These examples also include things I did wrong so that you can learn from them.

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.

If you want a behind-the-scenes exclusive story of the car business, then this book is for you! Learn how Charles Cannon came up in the car business and his very own rules to the game. Charles Cannon started out as a car salesperson practically on a whim. The “green pea” in the dealership mirrored the successful salespeople around him and learned the habits to get him to the top. His story was not without obstacles, and you’ll get the inside scoop on how he overcame every barrier. You don’t have to be in car sales to appreciate the lessons Charles shares with listeners.

Jason Vines takes listeners on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history.

Learn to sell art, cars, houses, and phones....